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buckaroochew.com website review

Visit site (opens in a new tab)Reviewed 12 November 202634 issues · 83 checks

This review found 34 issues worth fixing on buckaroochew.com, 8 of them high impact, across 83 checks. The most urgent: page weight: 6.2 MB in 346 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.1 sMay 23Nov 71.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.4 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Nov 7, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
107 ms84 msMay 23Nov 7102 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202696 ms
May 30, 202695 ms
Jun 6, 202696 ms
Jun 13, 202695 ms
Jun 20, 2026101 ms
Jun 27, 2026104 ms
Jul 4, 2026104 ms
Jul 11, 202699 ms
Jul 18, 202696 ms
Jul 25, 202695 ms
Aug 1, 202695 ms
Aug 8, 202696 ms
Aug 15, 202696 ms
Aug 22, 202696 ms
Aug 29, 202692 ms
Sep 5, 202689 ms
Sep 12, 202687 ms
Sep 19, 202687 ms
Sep 26, 202687 ms
Oct 3, 202688 ms
Oct 10, 202690 ms
Oct 17, 202695 ms
Oct 24, 202696 ms
Oct 31, 202698 ms
Nov 7, 2026102 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of buckaroochew.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. buckaroochew.com at 0.8 s0.8 s
  2. buckaroochew.com at 1.6 s1.6 s
  3. buckaroochew.com at 2.4 s2.4 s
  4. buckaroochew.com at 3.2 s3.2 s
  5. buckaroochew.com at 3.9 s3.9 s
  6. buckaroochew.com at 4.7 s4.7 s
  7. buckaroochew.com at 5.5 s5.5 s
  8. buckaroochew.com at 6.3 s6.3 s

Speed

10 to fix69
  • Main-thread work: 4.6 s

    A phone's processor spends 4.6 s on main-thread work while loading, 877 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    750 ms · 277 KiB

    About 277 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    400 ms · 546 KiB

    7 images could be 546 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • Render-blocking requests

    800 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, OptiMonk and cloudfront.net and others), adding 3.2 MB and 414 ms of main-thread time.

  • Use efficient cache lifetimes

    550 ms · 143 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (143 KiB).

  • Shopify adds 143 ms

    143 ms

    Shopify costs a phone 143 ms of main-thread work and 2.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,380 HTML elements

    The page has 2,380 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • OptiMonk adds 119 ms

    119 ms

    OptiMonk costs a phone 119 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 109 KiB

    About 109 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 115 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 27 ms

    27 ms

    Your server sent the HTML in 27 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 9.1 s

    9.1 s

    Your largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “leather baby teething toy baby chewing jumpsuit field weste…”.

  • Time to Interactive: 16.8 s

    16.8 s

    The page becomes fully interactive after 16.8 s. Good is under 3.8 s.

  • Speed Index: 4.5 s

    4.5 s

    Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 105 ms

    105 ms

    Real visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 453 ms

    453 ms

    Real visitors wait 453 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.079

    0.079

    The layout barely moves while loading (CLS 0.079, good is under 0.1).

  • Total Blocking Time: 33 ms

    33 ms

    Scripts block the page for only 33 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix63
  • Page weight: 6.2 MB in 346 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 346 requests on a phone: images 4.1 MB (32), scripts 1.1 MB (179) and other files 694 KiB (103). Under 2 MB keeps phones on slow connections fast.

  • 9 images below the first screen load straight away

    9 images further down the page (359 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.76 g of CO₂e: 211.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9493
  • Hidden but focusable

    11 elements hidden from screen readers can still receive keyboard focus.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 11 links without text

    11 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 86 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10085
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (173 characters)

    Your meta description is 173 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 79 internal links, 14 external

    The homepage links to 79 pages on buckaroochew.com and 14 external pages.

6 checks passed
  • Title: 59 characters

    Your title is a healthy 59 characters: “Buckaroo Chew | Natural Leather Baby Teethers & Tallow Balm”.

  • Canonical URL set

    The canonical URL is https://buckaroochew.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://buckaroochew.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (743 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://buckaroochew.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://buckaroochew.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://buckaroochew.com/collections/all and https://buckaroochew.com/collections/all-products have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5485
  • 23 small tap targets

    23 of 52 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Product ID and an ID attribute are required”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 699 words of copy

    The homepage carries about 699 words of visible text.

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop now”, “Contact” and “Contact information”.

  • 15 short forms

    15 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel, Pinterest Tag and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at buckaroochew.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Optimonk Popup Cro A B Test · Judge Me Reviews · Instafeed · Consentik Cookie · Consentik Ex · Essential Post Purchase Upsell · sharethis.com · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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