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buckman.com website review

Visit site (opens in a new tab)Reviewed 26 October 202625 issues · 97 checks

This review found 25 issues worth fixing on buckman.com, 8 of them high impact, across 97 checks. The most urgent: page weight: 13.0 MB in 75 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.5 sMay 9Oct 241.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.2 s
May 16, 20262.2 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.0 s
Jun 13, 20261.8 s
Jun 20, 20261.7 s
Jun 27, 20261.6 s
Jul 4, 20261.7 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.7 s
Aug 1, 20261.6 s
Aug 8, 20261.7 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.9 s
Sep 5, 20261.8 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
121 ms93 msMay 9Oct 24113 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026104 ms
May 16, 2026105 ms
May 23, 2026104 ms
May 30, 2026108 ms
Jun 6, 2026108 ms
Jun 13, 2026112 ms
Jun 20, 2026109 ms
Jun 27, 2026104 ms
Jul 4, 2026106 ms
Jul 11, 2026106 ms
Jul 18, 2026104 ms
Jul 25, 2026108 ms
Aug 1, 2026104 ms
Aug 8, 2026105 ms
Aug 15, 2026106 ms
Aug 22, 2026106 ms
Aug 29, 2026111 ms
Sep 5, 2026104 ms
Sep 12, 2026100 ms
Sep 19, 202696 ms
Sep 26, 202696 ms
Oct 3, 2026102 ms
Oct 10, 2026109 ms
Oct 17, 2026118 ms
Oct 24, 2026113 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

3 to fix73
  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73 (desktop: 99). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Use efficient cache lifetimes

    450 ms · 66 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (66 KiB).

  • Reduce unused CSS

    150 ms · 21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, cdn-cookieyes.com and glue1lazy.com and others), adding 126 KiB and 93 ms of main-thread time.

  • Improve image delivery

    32 KiB

    3 images could be 32 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    16 KiB

    Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 99 but mobile only 73. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.3 s

    A phone's processor spends 0.3 s on main-thread work while loading, 136 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 6.8 s

    6.8 s

    Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 6.8 s

    6.8 s

    The page becomes fully interactive after 6.8 s. Good is under 3.8 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.6 s

    3.6 s

    Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 104 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 19% faster for real visitors

    -19%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 13.0 MB in 75 requests

    13.0 MB

    Your homepage downloads 13.0 MB in 75 requests on a phone: media 12.3 MB (1), scripts 400 KiB (37) and images 249 KiB (16). Under 2 MB keeps phones on slow connections fast.

  • About 3.7 g of CO₂ per visit

    3.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.70 g of CO₂e: 443.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9393
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA commands must have an accessible name (1 element)

    ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Form elements should have a visible label (1 element)

    Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 4 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 96 internal links, 18 external

    The homepage links to 96 pages on buckman.com and 18 external pages.

7 checks passed
  • Meta description: 133 characters

    Your meta description is 133 characters: “Our unique combination of specialty chemicals and digital expertise is focused on helping customers achieve better, sma…”.

  • One H1 headline

    Your main headline reads: “For 80 years, Buckman has supplied unique chemical solutions and digital innovations that help improve productivity and…”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “Specialty Chemicals and Digital Expertise”.

  • Canonical URL set

    The canonical URL is https://www.buckman.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.buckman.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (426 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    /innovation has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 1 broken image

    1 image failed to load on a phone, for example https://www.buckman.com/.

  • 9 small tap targets

    9 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (buckman.com).

  • Valid certificate (41 days left)

    The certificate from Let's Encrypt · YE1 verifies for buckman.com and is valid for another 41 days.

  • http:// redirects to https

    http://buckman.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 51 links work

    All 51 links checked from your homepage (40 internal, 11 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    buckman.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    buckman.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 32 years old

    32 years

    buckman.com was registered in Jun 1994 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2031

    buckman.com is registered until Jun 2031.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 368 words of copy

    The homepage carries about 368 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a/24 ip4:12.173.41.32 include:buckman.spf.buckman.com include:spf.protection.outlook.com include:concur.spf.buck…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

  • 1 plugin is behind its latest release.contact-form-7 6.1.7 → 6.2.3
  • It loads jQuery 3.1.0, older than 3.5 (which fixed known security holes).

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
WP Engine

Upkeep, stack, hiring and company data from programmable.info

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