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buddybites.sg website review

Visit site (opens in a new tab)Reviewed 11 November 202643 issues · 86 checks

This review found 43 issues worth fixing on buddybites.sg, 11 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.2 sMay 23Nov 71.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.3 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.5 s
Aug 15, 20261.6 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.9 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.5 s
Oct 3, 20261.3 s
Oct 10, 20261.4 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.4 s
Nov 7, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
142 ms98 msMay 23Nov 7134 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026104 ms
May 30, 2026104 ms
Jun 6, 2026104 ms
Jun 13, 2026104 ms
Jun 20, 2026104 ms
Jun 27, 2026104 ms
Jul 4, 2026104 ms
Jul 11, 2026104 ms
Jul 18, 2026103 ms
Jul 25, 2026104 ms
Aug 1, 2026105 ms
Aug 8, 2026106 ms
Aug 15, 2026119 ms
Aug 22, 2026121 ms
Aug 29, 2026128 ms
Sep 5, 2026132 ms
Sep 12, 2026133 ms
Sep 19, 2026130 ms
Sep 26, 2026130 ms
Oct 3, 2026129 ms
Oct 10, 2026129 ms
Oct 17, 2026135 ms
Oct 24, 2026137 ms
Oct 31, 2026137 ms
Nov 7, 2026134 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of buddybites.sg (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. buddybites.sg at 0.6 s0.6 s
  2. buddybites.sg at 1.3 s1.3 s
  3. buddybites.sg at 1.9 s1.9 s
  4. buddybites.sg at 2.5 s2.5 s
  5. buddybites.sg at 3.2 s3.2 s
  6. buddybites.sg at 3.8 s3.8 s
  7. buddybites.sg at 4.4 s4.4 s
  8. buddybites.sg at 5.1 s5.1 s

Speed

10 to fix55
  • Reduce unused JavaScript

    2.9 s · 707 KiB

    About 707 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Improve image delivery

    2.9 MB

    24 images could be 2.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Facebook and others), adding 2.6 MB and 1.0 s of main-thread time.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Google Tag Manager adds 411 ms

    411 ms

    Google Tag Manager costs a phone 411 ms of main-thread work and 685 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 284 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (284 KiB).

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 121 ms

    121 ms

    Klaviyo costs a phone 121 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 190 ms

    190 ms

    Shopify costs a phone 190 ms of main-thread work and 370 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    23 KiB

    About 23 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 30.2 s

    30.2 s

    Your largest element takes 30.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Translation missing: en.homepage.hero_section.cat_1.image_a…”.

  • Time to Interactive: 34.4 s

    34.4 s

    The page becomes fully interactive after 34.4 s. Good is under 3.8 s.

  • Speed Index: 13.0 s

    13.0 s

    Visually, the page fills in at 13.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 230 ms

    230 ms

    Scripts block taps and scrolling for 230 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 120 ms

    120 ms

    Real visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 361 ms

    361 ms

    Real visitors wait 361 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 8.5 MB in 269 requests

    8.5 MB

    Your homepage downloads 8.5 MB in 269 requests on a phone: images 5.5 MB (65), scripts 1.7 MB (75) and other files 953 KiB (107). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    give_back_to_community.jpg weighs 1.8 MB. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    1.6 MB

    3 images are downloaded at several times the size a phone draws them, for example give_back_to_community.jpg at 3,024 px wide, shown at 358 px. Resized copies would save about 1.6 MB.

  • 18 images below the first screen load straight away

    18 images further down the page (2.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 11 images in older formats

    11 images (2.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.4 g of CO₂ per visit

    2.40 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.40 g of CO₂e: 287.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 8088
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7772
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is long (78 characters)

    Your title is 78 characters, so Google will cut it off around 60: “Buddy Bites | Nutritious Dog Food That Gives Back To Shelters – Buddy Bites SG”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 H1 headlines

    There are 3 <h1> headlines (“The Cat's Out The Bag, And It's Hungry!”, “Pet Food,upgraded” and “New Shelter Partner: SPCA”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 95 internal links, 2 external

    The homepage links to 95 pages on buddybites.sg and 2 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.buddybites.sg/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.buddybites.sg/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (859 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.buddybites.sg/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 15 pages without a meta description

    https://www.buddybites.sg/products/adult-turkey-dry-dog-food, https://www.buddybites.sg/products/adult-lamb-dry-dog-food, https://www.buddybites.sg/products/beef-blueberry-air-dried-dog-treats, https://www.buddybites.sg/products/dog-fresh-toppers-beef-vegetables, https://www.buddybites.sg/collections/dog-bundles and https://www.buddybites.sg/products/adult-salmon-dry-dog-food and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 12 pages without an H1

    https://www.buddybites.sg/products/adult-turkey-dry-dog-food, https://www.buddybites.sg/products/adult-lamb-dry-dog-food, https://www.buddybites.sg/products/beef-blueberry-air-dried-dog-treats, https://www.buddybites.sg/products/dog-fresh-toppers-beef-vegetables, https://www.buddybites.sg/products/adult-salmon-dry-dog-food and https://www.buddybites.sg/products/adult-mini-salmon-dry-dog-food and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 3 small tap targets

    3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 733 words of copy

    The homepage carries about 733 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP & GIVE BACK”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop Dog”, “Shop Cat” and “Subscribe”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at buddybites.sg, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Littledata The Data Layer · Skio Subscriptions Yc S20 · Klaviyo Email Marketing Sms · Sales Countup · Quick Announcement Bar Prod · Upcart · stamped.io · amazonaws.com · rechargecdn.com · nfcube.com · hextom.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 43 issues on buddybites.sg, including 17 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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