buddyrider.au website review

7 files are served with short cache lifetimes, so returning visitors download them again (159 KiB).

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

Shopify costs a phone 38 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 third-party services load with your homepage (pop-convert.com, Shopify and 9gtb.com and others), adding 513 KiB and 137 ms of main-thread time.

6 images could be 169 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

About 98 KiB of JavaScript is downloaded but never used on this page.

2 long tasks block the main thread while loading, the longest for 79 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 7.8 s. Good is under 3.8 s.

Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

BuddyRider-Checkout-Original-Maxy.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.49 g of CO₂e: 58.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Your title is 79 characters, so Google will cut it off around 60: “BuddyRider® | Make the World Your Dog Park - Dog Bike Carriers! – Buddyrider AU”.

Your meta description is 190 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 58 pages on buddyrider.au and 5 external pages.

https://buddyrider.au/collections/all and https://buddyrider.au/pages/team-buddyrider have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://buddyrider.au/blogs/buddyrider-blog/dog-bike-baskets-vs-buddyrider%C2%AE-a-better-way-to-bike-with-your-dog, whose canonical is https://buddyrider.au/blogs/buddyrider-blog/dog-bike-baskets-vs-buddyrider%c2%ae-a-better-way-to-bike-with-your-dog. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://buddyrider.au/pages/will-my-dog-fit-buddyrider, https://buddyrider.au/pages/will-it-fit-my-bike, https://buddyrider.au/pages/fitting-install, https://buddyrider.au/pages/team-buddyrider, https://buddyrider.au/pages/image-gallery and https://buddyrider.au/pages/customer-videos and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 20 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 512 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.