burkesoutlet.com website review

Your mobile performance score is 25 (desktop: 49). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 5.8 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Google CDN and Curalate and others), adding 2.4 MB and 1.4 s of main-thread time.

62 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

About 204 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

Google Tag Manager costs a phone 564 ms of main-thread work and 744 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google CDN costs a phone 356 ms of main-thread work and 768 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,806 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Curalate costs a phone 178 ms of main-thread work and 356 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

19 long tasks block the main thread while loading, the longest for 185 ms. During a long task the page ignores taps.

9 images could be 174 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need.

10 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 29.8 s. Good is under 3.8 s.

Your largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s.

Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.356 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Scripts block taps and scrolling for 837 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

Real visitors wait 240 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

For real visitors the layout shifts by 0.18 (75th percentile). Good is under 0.1.

15 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 251 ms to 254 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.3 MB in 203 requests on a phone: scripts 2.6 MB (55), other files 1.4 MB (49) and images 907 KiB (77). Under 2 MB keeps phones on slow connections fast.

BLS-Images-HP-20261009-Hero-Mobile.WebP is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.51 g of CO₂e: 181.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (2 elements).

There is no <h1>, so neither visitors nor Google get a clear main headline.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

1 link has no real href, so search engines can't follow it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 499 pages on burkesoutlet.com and 15 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to /promotion-disclaimers, which answers with an error. Visitors hit a dead end and search engines drop it.

/track-order-status declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/shipping-delivery, /c/new/new-arrivals-handbags, /c/new/new-arrivals-juniors, /c/new/new-arrivals-mens, /c/new/new-arrivals-shoes and /c/new/new-arrivals-womens-plus have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 195 found) and read each the way a search engine does.

3 images are served at too low a resolution for sharp phone screens.

1 link from your homepage to your own site is broken, for example https://www.bealls.com/promotion-disclaimers/ (404).

1 link go through two or more redirects, for example https://www.bealls.com/account/wishlists/.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

bealls.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 968 words of visible text.

DMARC is set to p=none, so mail pretending to be burkesoutlet.com is still delivered. Reports are on, so moving to quarantine is the next step.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.