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cantoni.com website review
Visit site (opens in a new tab)Reviewed 2 November 202646 issues · 110 checks
This review found 46 issues worth fixing on cantoni.com, 14 of them high impact, across 110 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #44,244 of 80,918 reviewed websitesbeats 40%
- #25,311 of 39,887 online storesbeats 31%
- #313 of 716 BigCommerce storesbeats 48%
Closest competitors among BigCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 2.9 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 96 ms |
| May 23, 2026 | 96 ms |
| May 30, 2026 | 97 ms |
| Jun 6, 2026 | 96 ms |
| Jun 13, 2026 | 95 ms |
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 95 ms |
| Jul 4, 2026 | 96 ms |
| Jul 11, 2026 | 96 ms |
| Jul 18, 2026 | 95 ms |
| Jul 25, 2026 | 96 ms |
| Aug 1, 2026 | 97 ms |
| Aug 8, 2026 | 96 ms |
| Aug 15, 2026 | 97 ms |
| Aug 22, 2026 | 102 ms |
| Aug 29, 2026 | 128 ms |
| Sep 5, 2026 | 145 ms |
| Sep 12, 2026 | 148 ms |
| Sep 19, 2026 | 148 ms |
| Sep 26, 2026 | 128 ms |
| Oct 3, 2026 | 113 ms |
| Oct 10, 2026 | 105 ms |
| Oct 17, 2026 | 103 ms |
| Oct 24, 2026 | 103 ms |
| Oct 31, 2026 | 96 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.6 s · 1.6 MBAbout 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.6 s faster on a phone.
Render-blocking requests
4.0 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.
Mobile performance score: 34
34/100Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.8 s
A phone's processor spends 5.8 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Olark and others), adding 4.2 MB and 2.2 s of main-thread time.
Reduce unused CSS
970 ms · 241 KiBAbout 241 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 970 ms faster on a phone.
Use efficient cache lifetimes
200 ms · 576 KiB32 files are served with short cache lifetimes, so returning visitors download them again (576 KiB).
Google Tag Manager adds 529 ms
529 msGoogle Tag Manager costs a phone 529 ms of main-thread work and 697 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 473 ms
473 msGoogle CDN costs a phone 473 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Olark adds 338 ms
338 msOlark costs a phone 338 ms of main-thread work and 474 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Bigcommerce adds 239 ms
239 msBigcommerce costs a phone 239 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
300 ms · 40 KiB40 KiB could be saved by minifying CSS.
Key CDN adds 260 ms
260 msKey CDN costs a phone 260 ms of main-thread work and 144 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
272 KiB7 images could be 272 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
1,558 HTML elements
The page has 1,558 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.
Legacy JavaScript
36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 8.3 s
8.3 sThe first text or image appears after 8.3 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 17.8 s
17.8 sYour largest element takes 17.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Modern Interiors, Expertly Designed.”.
Time to Interactive: 30.6 s
30.6 sThe page becomes fully interactive after 30.6 s. Good is under 3.8 s.
Speed Index: 9.3 s
9.3 sVisually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 992 ms
992 msScripts block taps and scrolling for 992 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 112 ms
112 msReal visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 486 ms
486 msReal visitors wait 486 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.2 MB in 181 requests
5.2 MBYour homepage downloads 5.2 MB in 181 requests on a phone: scripts 3.3 MB (65), images 782 KiB (33) and other files 497 KiB (45). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
main-hero-mobile.20260730.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (31 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.5 g of CO₂ per visit
1.46 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 175.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.cantoni.com/sitemap.xml, so Google discovers your pages only by following links.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
256 internal links, 5 external
The homepage links to 256 pages on cantoni.com and 5 external pages.
6 checks passed
Meta description: 83 characters
Your meta description is 83 characters: “A leader in modern furniture and interior design with six locations across the U.S.”.
One H1 headline
Your main headline reads: “Modern Interiors, Expertly Designed.”.
Title: 50 characters
Your title is a healthy 50 characters: “Modern, Contemporary & Italian Furniture | Cantoni”.
Canonical URL set
The canonical URL is https://www.cantoni.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (653 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without a meta description
/showrooms, /category/shop and /our-designers have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /our-designers, whose canonical is /category/all-designers. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
4 pages without an H1
/category/shop, /our-designers, /faqs and /shipping-deliveries have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5512565&Ver=2&mid=ff924b50-8640-498b-91d4-a570fecf9427&bo=1&sid=7a421ba0d68711f19fa245cefd85d0be&vid=7a423b30d68711f19711394cdc64ad38&vids=1&msclkid=N&pi=918639831&lg=.
Scrolls sideways on phones
On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.
5 small tap targets
5 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Olark Snippet Error: ReferenceError: olark is not defined”.
Requests the geolocation permission on page load
Requests the geolocation permission on page load.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
Short HSTS lifetime
HSTS is set, but max-age is 0 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (cantoni.com).
Valid certificate (70 days left)
The certificate from Google Trust Services · WE1 verifies for cantoni.com and is valid for another 70 days.
http:// redirects to https
http://cantoni.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 45 links work
All 45 links checked from your homepage (40 internal, 5 external) answered without errors.
Domain and trust
No CAA record
cantoni.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
cantoni.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearscantoni.com was registered in Nov 1997 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Nov 2027
cantoni.com is registered until Nov 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Only about 232 words
The homepage has only about 232 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BOOK A DESIGN CONSULTATION”.
9 calls to action
The homepage has 9 calls to action, for example “Shop”, “Book a Design Consultation” and “Shop all Categories”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:spf.constantcontact.com include:_spf.bigcommerce.com include:_spf.cre…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
27 cookies set on arrival
27Opening the homepage sets 27 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
44 other companies contacted
Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- BigCommerce
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Bigcommerce Inc.
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on cantoni.com, including 21 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.