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burnbootcamp.com website review
Visit site (opens in a new tab)Reviewed 5 November 202630 issues · 96 checks
This review found 30 issues worth fixing on burnbootcamp.com, 8 of them high impact, across 96 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #41,377 of 83,442 reviewed websitesbeats 45%
- #24,322 of 41,884 online storesbeats 36%
- #22,943 of 37,244 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 100 ms |
| May 23, 2026 | 103 ms |
| May 30, 2026 | 103 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 106 ms |
| Jun 20, 2026 | 110 ms |
| Jun 27, 2026 | 112 ms |
| Jul 4, 2026 | 120 ms |
| Jul 11, 2026 | 124 ms |
| Jul 18, 2026 | 127 ms |
| Jul 25, 2026 | 128 ms |
| Aug 1, 2026 | 123 ms |
| Aug 8, 2026 | 121 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 121 ms |
| Aug 29, 2026 | 121 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 121 ms |
| Sep 19, 2026 | 121 ms |
| Sep 26, 2026 | 121 ms |
| Oct 3, 2026 | 121 ms |
| Oct 10, 2026 | 122 ms |
| Oct 17, 2026 | 122 ms |
| Oct 24, 2026 | 124 ms |
| Oct 31, 2026 | 122 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.9 s · 440 KiBAbout 440 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Use efficient cache lifetimes
1.1 s · 217 KiB17 files are served with short cache lifetimes, so returning visitors download them again (217 KiB).
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
450 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Legacy JavaScript
300 ms · 49 KiBPolyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,682 HTML elements
The page has 1,682 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (reddit, Hubspot and LinkedIn Ads and others), adding 294 KiB and 261 ms of main-thread time.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 13.1 s
13.1 sYour largest element takes 13.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to enhance your browsing experience, serve p…”.
Time to Interactive: 15.1 s
15.1 sThe page becomes fully interactive after 15.1 s. Good is under 3.8 s.
Real-user CLS: 0.17
0.17For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 100 ms to 122 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.2 s
5.2 sVisually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.156
0.156The layout shifts by 0.156 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 276 ms
276 msScripts block taps and scrolling for 276 ms in total while the page loads. Good is under 200 ms.
11 images without width and height
11 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 126 ms
126 msReal visitors wait 126 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 0.9 s
0.9 sThe first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 6.9 MB in 127 requests
6.9 MBYour homepage downloads 6.9 MB in 127 requests on a phone: media 5.0 MB (2), scripts 1.5 MB (34) and images 179 KiB (37). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (29 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.0 g of CO₂ per visit
1.96 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.96 g of CO₂e: 235.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
25 form fields without a label
25 form fields have no label, so screen readers announce an empty box and autofill guesses.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
1 checks passed
Every image has alt text
All 83 images in the HTML carry an alt attribute.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
45 internal links, 25 external
The homepage links to 45 pages on burnbootcamp.com and 25 external pages.
6 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “The life you’re proud of? You build it by showing up, again and again. Who you become isn’t about a single moment. It’s…”.
One H1 headline
Your main headline reads: “SHOW YOURSELF WHAT’S POSSIBLE.”.
Title: 53 characters
Your title is a healthy 53 characters: “Burn Boot Camp | 45-Minute Strength Training Workouts”.
Canonical URL set
The canonical URL is https://burnbootcamp.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://burnbootcamp.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,282 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (3 KiB, 25 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
/blogs and /blog all use the title “Blog”. Search engines can't tell which page to show for a search, so each competes with the others.
9 pages share a meta description
/about-us, /recipes, /podcasts, /latest-news, /build-the-life-you-are-proud-of and /privacy-policy and 1 other use the same meta description. A description written for each page earns more clicks.
1 page slow to respond
/privacy-policy took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Requests the geolocation permission on page load
Requests the geolocation permission on page load.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
8 of 8 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (burnbootcamp.com).
Valid certificate (37 days left)
The certificate from Google Trust Services · WE1 verifies for burnbootcamp.com and is valid for another 37 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://burnbootcamp.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 28 links work
All 28 links checked from your homepage (17 internal, 11 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
DNSSEC is off
burnbootcamp.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 14 years old
14 yearsburnbootcamp.com was registered in Mar 2012 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only comodoca.com, amazon.com, digicert.com and letsencrypt.org to issue certificates for burnbootcamp.com, so a mis-issued certificate from anyone else is refused.
Registered until Mar 2027
burnbootcamp.com is registered until Mar 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 578 words of copy
The homepage carries about 578 words of visible text.
2 checks passed
2 calls to action
The homepage has 2 calls to action, for example “START WITH YOU” and “Weekly Schedule”.
Analytics in place
Analytics detected: Google Tag Manager, HubSpot and Cloudflare Web Analytics.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:amazonses.com include:50605301.spf03.hubspotemail.net include:_spf.e2…”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, HubSpot, LinkedIn Insight and Reddit Pixel and 1 more (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Next.js
- E-commerce
- Shopify Plus
- Analytics
- Google Tag Manager
- Hosting
- Vercel
Hiring
- Hiring
- 5 open roles
- Teams
- Childwatch (2), Training (2), Operations (1)
- Job board
- bamboohr
- Careers page
- burnbootcamp.com/careers (opens in a new tab)
Company
- Founded
- 2012
- Headquarters
- Huntersville
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on burnbootcamp.com, including 17 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.