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burnlabpro.com website review

Visit site (opens in a new tab)Reviewed 9 November 202649 issues · 104 checks

This review found 49 issues worth fixing on burnlabpro.com, 18 of them high impact, across 104 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of burnlabpro.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. burnlabpro.com at 0.4 s0.4 s
  2. burnlabpro.com at 0.8 s0.8 s
  3. burnlabpro.com at 1.1 s1.1 s
  4. burnlabpro.com at 1.5 s1.5 s
  5. burnlabpro.com at 1.9 s1.9 s
  6. burnlabpro.com at 2.3 s2.3 s
  7. burnlabpro.com at 2.6 s2.6 s
  8. burnlabpro.com at 3.0 s3.0 s

burnlabpro.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix29
  • Reduce unused JavaScript

    12.3 s · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 12.3 s faster on a phone.

  • Improve image delivery

    1.9 s · 399 KiB

    3 images could be 399 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

  • YouTube adds 1.4 s

    1.4 s

    YouTube costs a phone 1.4 s of main-thread work and 3.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 29

    29/100

    Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google CDN and Klaviyo and others), adding 4.8 MB and 1.6 s of main-thread time.

  • Render-blocking requests

    600 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Shopify adds 37 ms

    37 ms

    Shopify costs a phone 37 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 160 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    86 KiB

    About 86 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    23 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (23 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix34
  • First Contentful Paint: 18.6 s

    18.6 s

    The first text or image appears after 18.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 26.6 s

    26.6 s

    Your largest element takes 26.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BURN LAB PRO®: EMPOWERING CHAMPIONS. For competitive weight…”.

  • Speed Index: 18.6 s

    18.6 s

    Visually, the page fills in at 18.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 33.3 s

    33.3 s

    The page becomes fully interactive after 33.3 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.329

    0.329

    The layout shifts by 0.329 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 401 ms

    401 ms

    Scripts block taps and scrolling for 401 ms in total while the page loads. Good is under 200 ms.

  • 26 images without width and height

    26 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

4 to fix52
  • Page weight: 6.5 MB in 282 requests

    6.5 MB

    Your homepage downloads 6.5 MB in 282 requests on a phone: scripts 3.5 MB (72), images 1.1 MB (22) and other files 949 KiB (159). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    BF_Banner_Merged_Image.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 6 images below the first screen load straight away

    6 images further down the page (672 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    38 KiB

    3 images are downloaded at several times the size a phone draws them, for example BF_Banner_Merged_Image.png at 931 px wide, shown at 310 px. Resized copies would save about 38 KiB.

  • About 1.9 g of CO₂ per visit

    1.85 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.85 g of CO₂e: 222.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

10 to fixGoogle 6783
  • Invalid ARIA attributes

    11 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

2 checks passed
  • Every image has alt text

    All 29 images in the HTML carry an alt attribute.

  • 32 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9274
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (26 characters)

    Your title is only 26 characters: “Burn Lab Pro® | Fat Burner”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 31 internal links, 1 external

    The homepage links to 31 pages on burnlabpro.com and 1 external page.

4 checks passed
  • Meta description: 98 characters

    Your meta description is 98 characters: “A safe, 100% natural, caffeine-free, and most importantly, highly effective fat burning supplement”.

  • Canonical URL set

    The canonical URL is https://burnlabpro.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://burnlabpro.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,277 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix78
  • 1 page points its canonical at the homepage

    /products/burn-lab-pro declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and /products/burn-lab-pro all use the title “Burn Lab Pro® | Fat Burner”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without an H1

    /products/burn-lab-pro has no <h1> headline, so visitors and search engines get no clear main topic.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 13 pages we checked loaded without an error.

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 small tap targets

    2 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://d19ayerf5ehaab.cloudfront.net/css/product-widget/style.css' from origin 'https://b…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (burnlabpro.com).

  • Valid certificate (48 days left)

    The certificate from Let's Encrypt · YE1 verifies for burnlabpro.com and is valid for another 48 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://burnlabpro.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 18 links work

    All 18 links checked from your homepage (17 internal, 1 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 39 days

    burnlabpro.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    burnlabpro.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    burnlabpro.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 6 years old

    6 years

    burnlabpro.com was registered in Dec 2019 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.

Content and conversion

4 to fix78
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,245 words of copy

    The homepage carries about 1,245 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Order Now” and “Contact Us”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Order Now”, “Contact Us” and “Learn more”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks and 2 trust badges.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

2 to fix65
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be burnlabpro.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:mailgun.org include:mail.zendesk.com -all”.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

klaviyo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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