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busey.com website review

Visit site (opens in a new tab)Reviewed 31 October 202636 issues · 99 checks

This review found 36 issues worth fixing on busey.com, 11 of them high impact, across 99 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.2 sMay 9Oct 242.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.2 s
May 16, 20262.2 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.4 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
117 ms91 msMay 9Oct 24114 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026103 ms
May 16, 2026103 ms
May 23, 2026103 ms
May 30, 2026103 ms
Jun 6, 202698 ms
Jun 13, 202694 ms
Jun 20, 202695 ms
Jun 27, 202696 ms
Jul 4, 202697 ms
Jul 11, 2026106 ms
Jul 18, 2026105 ms
Jul 25, 2026105 ms
Aug 1, 2026105 ms
Aug 8, 2026109 ms
Aug 15, 2026109 ms
Aug 22, 2026111 ms
Aug 29, 2026111 ms
Sep 5, 2026111 ms
Sep 12, 2026113 ms
Sep 19, 2026112 ms
Sep 26, 2026113 ms
Oct 3, 2026112 ms
Oct 10, 2026112 ms
Oct 17, 2026113 ms
Oct 24, 2026114 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of busey.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. busey.com at 0.4 s0.4 s
  2. busey.com at 0.8 s0.8 s
  3. busey.com at 1.1 s1.1 s
  4. busey.com at 1.5 s1.5 s
  5. busey.com at 1.9 s1.9 s
  6. busey.com at 2.3 s2.3 s
  7. busey.com at 2.6 s2.6 s
  8. busey.com at 3.0 s3.0 s

busey.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix38
  • Use efficient cache lifetimes

    4.3 s · 1.5 MB

    41 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).

  • Improve image delivery

    3.3 s · 1.2 MB

    6 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.3 s faster on a phone.

  • Reduce unused JavaScript

    2.4 s · 459 KiB

    About 459 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (salemove.com, Google Tag Manager and Facebook and others), adding 1.2 MB and 694 ms of main-thread time.

  • Reduce unused CSS

    460 ms · 72 KiB

    About 72 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 460 ms faster on a phone.

  • Legacy JavaScript

    350 ms · 26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • salemove.com adds 217 ms

    217 ms

    salemove.com costs a phone 217 ms of main-thread work and 430 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 214 ms

    214 ms

    Google Tag Manager costs a phone 214 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 183 ms. During a long task the page ignores taps.

  • Render-blocking requests

    150 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 1.1 s of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 17.5 s

    17.5 s

    Your largest element takes 17.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.7 s

    17.7 s

    The page becomes fully interactive after 17.7 s. Good is under 3.8 s.

  • First Contentful Paint: 4.8 s

    4.8 s

    The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.3 s

    9.3 s

    Visually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 955 ms

    955 ms

    Real visitors wait 955 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.221

    0.221

    The layout shifts by 0.221 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 367 ms

    367 ms

    Scripts block taps and scrolling for 367 ms in total while the page loads. Good is under 200 ms.

  • 17 images without width and height

    17 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 103 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

Images and page weight

4 to fix58
  • Page weight: 2.7 MB in 103 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 103 requests on a phone: images 1.3 MB (21), scripts 1.2 MB (36) and fonts 109 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (757 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    391 KiB

    3 images are downloaded at several times the size a phone draws them, for example 2610_WEB_PremiumSavings_Banno_1400 x 150.jpg at 2,917 px wide, shown at 360 px. Resized copies would save about 391 KiB.

  • About 0.8 g of CO₂ per visit

    0.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.78 g of CO₂e: 93.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

1 to fixGoogle 9598
  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10088
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 78 internal links, 33 external

    The homepage links to 78 pages on busey.com and 33 external pages.

5 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “For nearly 160 years of strength and service, Busey provides expert advice and tailored solutions. With 80 banking cent…”.

  • One H1 headline

    Your main headline reads: “Busey.com Home”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Personal & Commercial, Mortgage, Wealth Management | Busey Bank”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.busey.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (550 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9285
  • 12 small tap targets

    12 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Loading the script 'https://qvdt3feo.com/events.js' violates the following Content Security Policy directive: "script-s…”.

  • 7 distorted images

    7 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 186 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.myaccountaccess.com/onlineCard/login.do?theme=elan1&loc=12170.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (busey.com).

  • Valid certificate (86 days left)

    The certificate from Let's Encrypt · YE2 verifies for busey.com and is valid for another 86 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://busey.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

  • No CAA record

    busey.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    busey.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 31 years old

    31 years

    busey.com was registered in Jul 1995 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2030

    busey.com is registered until Jul 2030.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 324 words of copy

    The homepage carries about 324 words of visible text.

3 checks passed
  • 11 calls to action

    The homepage has 11 calls to action, for example “Start Site Search”, “Apply For a Consumer Loan” and “Request an Appointment”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be busey.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_u.busey.com._spf.dmarcly.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “k1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 2 of them by other companies (measured from a US location before any click).

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Employees
1,928
Founded
1868
Headquarters
Champaign

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on busey.com, including 19 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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