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butterflyfields.com website review

Visit site (opens in a new tab)Reviewed 20 October 202622 issues · 92 checks

This review found 22 issues worth fixing on butterflyfields.com, 6 of them high impact, across 92 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.9 sMay 2Oct 173.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.2 s
May 9, 20263.1 s
May 16, 20263.2 s
May 23, 20263.3 s
May 30, 20263.3 s
Jun 6, 20263.4 s
Jun 13, 20263.4 s
Jun 20, 20263.4 s
Jun 27, 20263.3 s
Jul 4, 20263.3 s
Jul 11, 20263.2 s
Jul 18, 20263.2 s
Jul 25, 20263.2 s
Aug 1, 20263.4 s
Aug 8, 20263.4 s
Aug 15, 20263.4 s
Aug 22, 20263.5 s
Aug 29, 20263.3 s
Sep 5, 20263.3 s
Sep 12, 20263.2 s
Sep 19, 20263.0 s
Sep 26, 20263.0 s
Oct 3, 20263.2 s
Oct 10, 20263.3 s
Oct 17, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
209 ms132 msMay 2Oct 17200 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026152 ms
May 9, 2026150 ms
May 16, 2026153 ms
May 23, 2026159 ms
May 30, 2026161 ms
Jun 6, 2026158 ms
Jun 13, 2026153 ms
Jun 20, 2026150 ms
Jun 27, 2026143 ms
Jul 4, 2026141 ms
Jul 11, 2026144 ms
Jul 18, 2026145 ms
Jul 25, 2026152 ms
Aug 1, 2026156 ms
Aug 8, 2026155 ms
Aug 15, 2026160 ms
Aug 22, 2026154 ms
Aug 29, 2026154 ms
Sep 5, 2026160 ms
Sep 12, 2026164 ms
Sep 19, 2026171 ms
Sep 26, 2026182 ms
Oct 3, 2026182 ms
Oct 10, 2026183 ms
Oct 17, 2026200 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

2 to fix78
  • Mobile performance score: 78

    78/100

    Your mobile performance score is 78 (desktop: 78). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    750 ms · 190 KiB

    About 190 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Improve image delivery

    150 ms · 146 KiB

    6 images could be 146 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 112 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 4 third-party services on the page

    4 third-party services load with your homepage (WordPress Site Stats, wp.com and Google Fonts and others), adding 296 KiB and 11 ms of main-thread time.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.8 s

    A phone's processor spends 0.8 s on main-thread work while loading, 53 ms of it running JavaScript. That is comfortably low.

  • Server response: 43 ms

    43 ms

    Your server sent the HTML in 43 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 5.9 s

    5.9 s

    Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Best Educational toys for age 3 to 12 year olds”.

  • Real-user LCP: 3.7 s

    3.7 s

    Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 152 ms to 200 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Time to Interactive: 5.9 s

    5.9 s

    The page becomes fully interactive after 5.9 s. Good is under 3.8 s.

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 136 ms

    136 ms

    Real visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 69 ms

    69 ms

    Scripts block the page for only 69 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Speed Index: 1.9 s

    1.9 s

    Visually, the page fills in at 1.9 s (Speed Index), inside the 3.4 s “good” threshold.

Images and page weight

100
  • About 0.2 g of CO₂ per visit

    0.21 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.21 g of CO₂e: 25.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 755 KiB in 28 requests

    755 KiB

    Your homepage downloads 755 KiB in 28 requests on a phone: images 269 KiB (10), fonts 197 KiB (6) and stylesheets 189 KiB (8). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9294
  • 39 text elements with low contrast

    39 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (28 elements)

    All page content should be contained by landmarks: 28 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9283
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Butterfly Edufields |Science Project Kits & Educational Toys for Kids”.

  • 29 internal links, 38 external

    The homepage links to 29 pages on butterflyfields.com and 38 external pages.

6 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “Empower your child to build their own Project Kits & toys/games for play. Educational Toys, Science Project Kits, Robot…”.

  • Canonical URL set

    The canonical URL is https://butterflyfields.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://butterflyfields.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (496 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix75
  • 14 pages without a title

    /pages/private-school, /pages/running-a-toy-store-or-a-stationery-store, /pages/coaching-centres-tuition-classes, /pages/csr, /pages/contact-us and /get-support and 8 others have no <title>, so Google invents the link text in results.

  • 14 pages without a meta description

    /pages/private-school, /pages/running-a-toy-store-or-a-stationery-store, /pages/coaching-centres-tuition-classes, /pages/csr, /pages/contact-us and /get-support and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    /pages/private-school, /pages/running-a-toy-store-or-a-stationery-store, /pages/coaching-centres-tuition-classes, /pages/csr, /pages/contact-us and /get-support and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    41 of 43 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (butterflyfields.com).

  • Valid certificate (31 days left)

    The certificate from Google Trust Services · WR1 verifies for butterflyfields.com and is valid for another 31 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://butterflyfields.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 40 links work

    All 40 links checked from your homepage (20 internal, 20 external) answered without errors.

Domain and trust

  • No CAA record

    butterflyfields.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    butterflyfields.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 21 years old

    21 years

    butterflyfields.com was registered in Jun 2005 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    butterflyfields.com is registered until Jun 2027.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 453 words of copy

    The homepage carries about 453 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop” and “Contact us”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Shop By Grade”, “Track Your Order” and “Shop”.

  • 3 short forms

    3 short forms (7 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks, a star rating, 1 trust badge and “10,00,000+ customers”.

  • Analytics in place

    Analytics detected: Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Email authentication

2 to fix65
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be butterflyfields.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

Privacy and tracking

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

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