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butterflygroupbd.com website review

Visit site (opens in a new tab)Reviewed 27 October 202657 issues · 115 checks

This review found 57 issues worth fixing on butterflygroupbd.com, 24 of them high impact, across 115 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.0 s1.4 sMay 9Oct 242.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.6 s
May 16, 20264.6 s
May 23, 20264.4 s
May 30, 20264.3 s
Jun 6, 20264.1 s
Jun 13, 20264.0 s
Jun 20, 20263.8 s
Jun 27, 20263.8 s
Jul 4, 20263.8 s
Jul 11, 20263.4 s
Jul 18, 20262.9 s
Jul 25, 20262.4 s
Aug 1, 20262.1 s
Aug 8, 20262.0 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20261.9 s
Sep 26, 20261.8 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20262.0 s
Oct 24, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
212 ms160 msMay 9Oct 24206 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026168 ms
May 16, 2026166 ms
May 23, 2026166 ms
May 30, 2026167 ms
Jun 6, 2026168 ms
Jun 13, 2026169 ms
Jun 20, 2026169 ms
Jun 27, 2026169 ms
Jul 4, 2026169 ms
Jul 11, 2026169 ms
Jul 18, 2026170 ms
Jul 25, 2026172 ms
Aug 1, 2026174 ms
Aug 8, 2026173 ms
Aug 15, 2026177 ms
Aug 22, 2026179 ms
Aug 29, 2026180 ms
Sep 5, 2026181 ms
Sep 12, 2026179 ms
Sep 19, 2026179 ms
Sep 26, 2026181 ms
Oct 3, 2026188 ms
Oct 10, 2026193 ms
Oct 17, 2026196 ms
Oct 24, 2026206 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of butterflygroupbd.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. butterflygroupbd.com at 0.7 s0.7 s
  2. butterflygroupbd.com at 1.4 s1.4 s
  3. butterflygroupbd.com at 2.1 s2.1 s
  4. butterflygroupbd.com at 2.8 s2.8 s
  5. butterflygroupbd.com at 3.5 s3.5 s
  6. butterflygroupbd.com at 4.2 s4.2 s
  7. butterflygroupbd.com at 4.9 s4.9 s
  8. butterflygroupbd.com at 5.6 s5.6 s

butterflygroupbd.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix24
  • Render-blocking requests

    3.1 s

    29 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.

  • Reduce unused JavaScript

    1.9 s · 579 KiB

    About 579 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Use efficient cache lifetimes

    1.9 s · 481 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (481 KiB).

  • Reduce unused CSS

    1.0 s · 184 KiB

    About 184 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.0 s faster on a phone.

  • Mobile performance score: 24

    24/100

    Your mobile performance score is 24 (desktop: 35). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, Google Tag Manager and Google CDN and others), adding 1.3 MB and 1.1 s of main-thread time.

  • Facebook adds 378 ms

    378 ms

    Facebook costs a phone 378 ms of main-thread work and 339 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 363 ms

    363 ms

    Google Tag Manager costs a phone 363 ms of main-thread work and 356 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 304 ms. During a long task the page ignores taps.

  • Google CDN adds 145 ms

    145 ms

    Google CDN costs a phone 145 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    242 KiB

    8 images could be 242 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    150 ms · 31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.28

    0.28

    For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 21.9 s

    21.9 s

    Your largest element takes 21.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 25.9 s

    25.9 s

    The page becomes fully interactive after 25.9 s. Good is under 3.8 s.

  • Speed Index: 12.4 s

    12.4 s

    Visually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.7 s

    4.7 s

    The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.311

    0.311

    The layout shifts by 0.311 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 678 ms

    678 ms

    Scripts block taps and scrolling for 678 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 214 ms

    214 ms

    Real visitors wait 214 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 168 ms to 206 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

4 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 487 ms

    487 ms

    Real visitors wait 487 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 54% faster for real visitors

    -54%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.6 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix60
  • Page weight: 4.2 MB in 386 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 386 requests on a phone: scripts 2.0 MB (276), images 1.5 MB (30) and stylesheets 269 KiB (30). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    6 KiB

    2 images are downloaded at several times the size a phone draws them, for example monsoon_campaign_mobile_app_banner_-_sep_26.jpg at 1,200 px wide, shown at 390 px. Resized copies would save about 6 KiB.

  • About 1.2 g of CO₂ per visit

    1.18 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

18 to fixGoogle 7080
  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    7 elements hidden from screen readers can still receive keyboard focus.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 17 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7589
  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 11 links crawlers can't follow

    11 links have no real href, so search engines can't follow them.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 160 internal links, 25 external

    The homepage links to 160 pages on butterflygroupbd.com and 25 external pages.

6 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Butterfly offers the industry's largest number of multi-product consumer durables through its retails including TV, Ref…”.

  • One H1 headline

    Your main headline reads: “Butterfly Marketing Limited”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Butterfly Group | Fly Towards Unlimited Possibilities”.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.butterflygroupbd.com/media/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (563 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 104 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

3 to fixGoogle 7385
  • 10 small tap targets

    10 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://energy-java-2540.my.site.com/ESWButterflyGroup1717581963277/assets/styles/bootstra…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix81
  • 1 broken external link

    1 link to other sites is dead, for example https://www.youtube.com/c/ButterflyGroupbd (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.butterflygroupbd.com/customer/account/logout/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (butterflygroupbd.com).

  • Valid certificate (62 days left)

    The certificate from Google Trust Services · WE1 verifies for butterflygroupbd.com and is valid for another 62 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://butterflygroupbd.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    butterflygroupbd.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    butterflygroupbd.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 9 years old

    9 years

    butterflygroupbd.com was registered in Apr 2017 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2027

    butterflygroupbd.com is registered until Apr 2027.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • A 12-field form

    Your longest form asks for 12 fields (1 required). Every extra field lowers completion.

  • Only about 230 words

    The homepage has only about 230 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “Sign In / Sign Up”.

  • 28 calls to action

    The homepage has 28 calls to action, for example “Learn more”, “Sign In / Sign Up” and “Learn More”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Email authentication

1 to fix45
  • No DMARC policy

    butterflygroupbd.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • Email authentication score: 45/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:mailgun.org include:spf.protection.outlook.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 31 cookies set on arrival

    31

    Opening the homepage sets 31 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Bootstrap
E-commerce
Magento
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 57 issues on butterflygroupbd.com, including 22 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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