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caremark.com website review
Visit site (opens in a new tab)Reviewed 11 October 202637 issues · 103 checks
This review found 37 issues worth fixing on caremark.com, 11 of them high impact, across 103 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 3.4 s |
| Apr 25, 2026 | 3.4 s |
| May 2, 2026 | 3.3 s |
| May 9, 2026 | 3.3 s |
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.3 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.4 s |
| Jun 13, 2026 | 3.4 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.6 s |
| Jul 4, 2026 | 3.7 s |
| Jul 11, 2026 | 3.7 s |
| Jul 18, 2026 | 3.6 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.4 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 3.4 s |
| Aug 22, 2026 | 3.4 s |
| Aug 29, 2026 | 3.5 s |
| Sep 5, 2026 | 3.7 s |
| Sep 12, 2026 | 3.8 s |
| Sep 19, 2026 | 3.8 s |
| Sep 26, 2026 | 3.9 s |
| Oct 3, 2026 | 3.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 171 ms |
| Apr 25, 2026 | 171 ms |
| May 2, 2026 | 171 ms |
| May 9, 2026 | 171 ms |
| May 16, 2026 | 171 ms |
| May 23, 2026 | 171 ms |
| May 30, 2026 | 172 ms |
| Jun 6, 2026 | 173 ms |
| Jun 13, 2026 | 173 ms |
| Jun 20, 2026 | 174 ms |
| Jun 27, 2026 | 175 ms |
| Jul 4, 2026 | 174 ms |
| Jul 11, 2026 | 172 ms |
| Jul 18, 2026 | 171 ms |
| Jul 25, 2026 | 170 ms |
| Aug 1, 2026 | 169 ms |
| Aug 8, 2026 | 170 ms |
| Aug 15, 2026 | 166 ms |
| Aug 22, 2026 | 162 ms |
| Aug 29, 2026 | 159 ms |
| Sep 5, 2026 | 153 ms |
| Sep 12, 2026 | 153 ms |
| Sep 19, 2026 | 153 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 153 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
2.0 s
2.4 s
2.8 s
3.2 s
caremark.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
6.7 s · 1.3 MB65 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).
Reduce unused JavaScript
1.6 s · 298 KiBAbout 298 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Improve image delivery
1.4 s · 411 KiB2 images could be 411 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.
Render-blocking requests
1.1 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 54
54/100Your mobile performance score is 54 (desktop: 42). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Quantum Metric, qumucloud.com and Tealium and others), adding 1,015 KiB and 597 ms of main-thread time.
Minify JavaScript
300 ms · 23 KiB23 KiB could be saved by minifying JavaScript.
Main-thread work: 3.1 s
A phone's processor spends 3.1 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 308 ms. During a long task the page ignores taps.
Legacy JavaScript
250 ms · 17 KiBPolyfills for old browsers add 17 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
Reduce unused CSS
43 KiBAbout 43 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 16.2 s
16.2 sYour largest element takes 16.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A parent on their cell phone holding a prescription bottle,…”.
Time to Interactive: 16.9 s
16.9 sThe page becomes fully interactive after 16.9 s. Good is under 3.8 s.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
Speed Index: 5.9 s
5.9 sVisually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.4 s
3.4 sReal visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 432 ms
432 msScripts block taps and scrolling for 432 ms in total while the page loads. Good is under 200 ms.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 105 ms
105 msReal visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user TTFB: 563 ms
563 msReal visitors wait 563 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 171 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.023
0.023The layout barely moves while loading (CLS 0.023, good is under 0.1).
Images and page weight
Page weight: 2.2 MB in 142 requests
2.2 MBYour homepage downloads 2.2 MB in 142 requests on a phone: scripts 1.1 MB (46), images 727 KiB (12) and other files 200 KiB (55). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (522 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (42 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.62 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 21 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
robots.txt blocks all crawlers
Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.
Title is short (17 characters)
Your title is only 17 characters: “CVS Caremark Home”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (175 characters)
Your meta description is 175 characters; Google truncates after about 160, so the end of your pitch is cut.
No XML sitemap
No XML sitemap at https://www.caremark.com/sitemap.xml, so Google discovers your pages only by following links.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
53 internal links, 22 external
The homepage links to 53 pages on caremark.com and 22 external pages.
4 checks passed
One H1 headline
Your main headline reads: “Want more from your prescription plan? You're in the right place.”.
Canonical URL set
The canonical URL is https://www.caremark.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (887 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
/account-lookup/phone-dob has no <title>, so Google invents the link text in results.
5 pages without a meta description
/pharmacy/-/orders, /account-lookup/phone-dob, /pharmacy/benefits/secure-message-center/compose-msg, /pharmacy/benefits/public/drug-safety-alerts and /pharmacy/benefits/public/help-center have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
/account-lookup/phone-dob, /pharmacy/benefits/secure-message-center/compose-msg, /pharmacy/benefits/public/drug-safety-alerts and /pharmacy/benefits/public/help-center have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
/pharmacy/benefits/secure-message-center/compose-msg, /pharmacy/benefits/public/drug-safety-alerts and /pharmacy/benefits/public/help-center have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
4 checks passed
Linked pages load
8 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Connecting to 'https://omspqumuepfe01.oa2.aeth.aetna.com/ip' violates the following Content Security Policy directive: …”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
15 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 link through redirect chains
1 link go through two or more redirects, for example https://jobs.cvshealth.com/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (caremark.com).
Valid certificate (150 days left)
The certificate from DigiCert Inc · DigiCert EV RSA CA G2 verifies for caremark.com and is valid for another 150 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://caremark.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 42 links work
All 42 links checked from your homepage (26 internal, 16 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
No CAA record
caremark.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
caremark.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 31 years old
31 yearscaremark.com was registered in May 1995 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.
Registered until May 2027
caremark.com is registered until May 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 514 words of copy
The homepage carries about 514 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Register for your CVS Caremark account”.
12 calls to action
The homepage has 12 calls to action, for example “Get started”, “Register” and “Register for your CVS Caremark account”.
2 short forms
2 short forms (2 fields at most) are right on the homepage.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{d}.4e.spf-protect.agari.com exists:%{i}._i.%{d}._d.espf.agari.com ~all”.
Privacy and tracking
103 cookies set on arrival
103Opening the homepage sets 103 cookies (measured from a US location before any click).
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Company
- Employees
- 14,681
- Founded
- 1993
- Headquarters
- Woonsocket
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 37 issues on caremark.com, including 18 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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