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caremore.com website review

Visit site (opens in a new tab)Reviewed 31 October 202632 issues · 97 checks

This review found 32 issues worth fixing on caremore.com, 12 of them high impact, across 97 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.5 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.2 s
May 16, 20263.2 s
May 23, 20263.3 s
May 30, 20263.2 s
Jun 6, 20263.2 s
Jun 13, 20263.1 s
Jun 20, 20263.2 s
Jun 27, 20263.2 s
Jul 4, 20263.2 s
Jul 11, 20263.3 s
Jul 18, 20263.2 s
Jul 25, 20263.2 s
Aug 1, 20262.9 s
Aug 8, 20262.6 s
Aug 15, 20263.1 s
Aug 22, 20263.0 s
Aug 29, 20263.1 s
Sep 5, 20262.9 s
Sep 12, 20262.8 s
Sep 19, 20262.7 s
Sep 26, 20262.7 s
Oct 3, 20262.7 s
Oct 10, 20262.7 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
162 ms87 msMay 9Oct 24103 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026136 ms
May 16, 2026134 ms
May 23, 2026153 ms
May 30, 2026151 ms
Jun 6, 2026151 ms
Jun 13, 2026150 ms
Jun 20, 2026147 ms
Jun 27, 2026146 ms
Jul 4, 2026148 ms
Jul 11, 2026149 ms
Jul 18, 2026142 ms
Jul 25, 2026141 ms
Aug 1, 2026106 ms
Aug 8, 202696 ms
Aug 15, 2026104 ms
Aug 22, 2026108 ms
Aug 29, 2026109 ms
Sep 5, 2026108 ms
Sep 12, 2026109 ms
Sep 19, 2026106 ms
Sep 26, 2026105 ms
Oct 3, 2026104 ms
Oct 10, 2026102 ms
Oct 17, 2026103 ms
Oct 24, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of caremore.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. caremore.com at 0.4 s0.4 s
  2. caremore.com at 0.8 s0.8 s
  3. caremore.com at 1.2 s1.2 s
  4. caremore.com at 1.6 s1.6 s
  5. caremore.com at 2.0 s2.0 s
  6. caremore.com at 2.4 s2.4 s
  7. caremore.com at 2.8 s2.8 s
  8. caremore.com at 3.2 s3.2 s

caremore.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix61
  • Use efficient cache lifetimes

    6.1 s · 12.2 MB

    99 files are served with short cache lifetimes, so returning visitors download them again (12.2 MB).

  • Render-blocking requests

    2.6 s

    51 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.

  • Reduce unused JavaScript

    1.2 s · 549 KiB

    About 549 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Improve image delivery

    1.2 s · 178 KiB

    2 images could be 178 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google Maps and Accessibe Accessibility Overlay and others), adding 11.7 MB and 489 ms of main-thread time.

  • cloudfront.net adds 0 ms

    0 ms

    cloudfront.net costs a phone 0 ms of main-thread work and 10.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    300 ms · 49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 256 ms

    256 ms

    Google Tag Manager costs a phone 256 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,011 HTML elements

    The page has 2,011 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google Maps adds 118 ms

    118 ms

    Google Maps costs a phone 118 ms of main-thread work and 405 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 195 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 891 ms of it running JavaScript. That is comfortably low.

  • Server response: 37 ms

    37 ms

    Your server sent the HTML in 37 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 11.5 s

    11.5 s

    Your largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 13.6 s

    13.6 s

    The page becomes fully interactive after 13.6 s. Good is under 3.8 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 272 ms

    272 ms

    Scripts block taps and scrolling for 272 ms in total while the page loads. Good is under 200 ms.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

6 checks passed
  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 136 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.2 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 13.0 MB in 133 requests

    13.0 MB

    Your homepage downloads 13.0 MB in 133 requests on a phone: media 10.6 MB (1), scripts 1.2 MB (30) and images 672 KiB (30). Under 2 MB keeps phones on slow connections fast.

  • About 3.7 g of CO₂ per visit

    3.67 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.67 g of CO₂e: 440.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9495
  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 37 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 3 H1 headlines

    There are 3 <h1> headlines (“Trusted primary care for more than 30 years”, “Trusted primary care for more than 30 years” and “Trusted primary care for more than 30 years”). One clear main headline is easier for people and search engines.

  • 115 internal links, 29 external

    The homepage links to 115 pages on caremore.com and 29 external pages.

7 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Trusted for 30+ years, CareMore Health provides personalized primary care, chronic condition support, and Medicare-frie…”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Home - Care More Health | Whole-Person Care”.

  • Canonical URL set

    The canonical URL is https://www.caremore.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.caremore.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (978 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 6 pages without a meta description

    /brokers, /brokers/arizona, /brokers/california, /brokers/nevada, /brokers/tennessee and /brokers/broker-appointment-request have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    /provider-training, /brokers/broker-appointment-request, /plans-accepted and /become-a-patient have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    /brokers/arizona, /brokers/california, /brokers/nevada and /brokers/tennessee took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 2 small tap targets

    2 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of null (reading 'append')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 4 broken links to your own pages

    4 links from your homepage to your own site are broken, for example https://www.caremore.com/?page_id=43115 (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 182 days; one year is the recommended minimum.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (caremore.com).

  • Valid certificate (56 days left)

    The certificate from Let's Encrypt · YR2 verifies for caremore.com and is valid for another 56 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://caremore.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    caremore.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 30 years old

    30 years

    caremore.com was registered in Aug 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only godaddy.com, entrust.net, digicert.com and sectigo.com to issue certificates for caremore.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Aug 2029

    caremore.com is registered until Aug 2029.

Content and conversion

1 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 566 words of copy

    The homepage carries about 566 words of visible text.

5 checks passed
  • 10 calls to action

    The homepage has 10 calls to action, for example “Request an Appointment”, “Learn More” and “Contact Us”.

  • 10 short forms

    10 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 26 testimonial or review blocks and “0 + Patients”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:concordsend.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • 1 plugin is behind its latest release.header-footer-elementor 2.9.5 → 2.9.6

Stack

CMS
WordPress 7.1.4
Framework
jQuery
Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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This review found 32 issues on caremore.com, including 20 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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