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carrolldaniel.com website review

Visit site (opens in a new tab)Reviewed 4 November 202624 issues · 95 checks

This review found 24 issues worth fixing on carrolldaniel.com, 6 of them high impact, across 95 checks. The most urgent: page weight: 18.9 MB in 101 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s868 msMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 2026989 ms
May 23, 20261.0 s
May 30, 2026945 ms
Jun 6, 20261.0 s
Jun 13, 20261.1 s
Jun 20, 20261.2 s
Jun 27, 20261.3 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.5 s
Aug 1, 20261.4 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.1 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.3 s
Oct 17, 20261.4 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
95 ms72 msMay 16Oct 3175 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202687 ms
May 23, 202687 ms
May 30, 202679 ms
Jun 6, 202679 ms
Jun 13, 202681 ms
Jun 20, 202681 ms
Jun 27, 202688 ms
Jul 4, 202688 ms
Jul 11, 202692 ms
Jul 18, 202688 ms
Jul 25, 202686 ms
Aug 1, 202682 ms
Aug 8, 202678 ms
Aug 15, 202679 ms
Aug 22, 202679 ms
Aug 29, 202679 ms
Sep 5, 202681 ms
Sep 12, 202680 ms
Sep 19, 202683 ms
Sep 26, 202686 ms
Oct 3, 202688 ms
Oct 10, 202687 ms
Oct 17, 202687 ms
Oct 24, 202679 ms
Oct 31, 202675 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

7 to fix69
  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Accessibe Accessibility Overlay and Vimeo and others), adding 16.5 MB and 923 ms of main-thread time.

  • Vimeo adds 155 ms

    155 ms

    Vimeo costs a phone 155 ms of main-thread work and 15.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    669 KiB

    About 669 KiB of JavaScript is downloaded but never used on this page.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 658 ms. During a long task the page ignores taps.

  • Improve image delivery

    257 KiB

    6 images could be 257 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    213 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (213 KiB).

  • Reduce unused CSS

    53 KiB

    About 53 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 19.4 s

    19.4 s

    The page becomes fully interactive after 19.4 s. Good is under 3.8 s.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 75 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 1.7 s

    1.7 s

    Your largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Planners, Builders, Partners™”.

  • Cumulative Layout Shift: 0.024

    0.024

    The layout barely moves while loading (CLS 0.024, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 18.9 MB in 101 requests

    18.9 MB

    Your homepage downloads 18.9 MB in 101 requests on a phone: other files 15.0 MB (34), scripts 1.4 MB (35) and images 1.3 MB (21). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    38 KiB

    1 image is downloaded at several times the size a phone draws it, for example Home-header-still.jpg at 1,920 px wide, shown at 390 px. Resized copies would save about 38 KiB.

  • 1 image in older formats

    1 image (61 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 5.4 g of CO₂ per visit

    5.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.37 g of CO₂e: 644.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

2 to fixGoogle 10098
  • All page content should be contained by landmarks (23 elements)

    All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 5 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 80 internal links, 9 external

    The homepage links to 80 pages on carrolldaniel.com and 9 external pages.

8 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “Carroll Daniel is a nationally recognized commercial construction & engineering services firm focused in the Southeaste…”.

  • One H1 headline

    Your main headline reads: “Home”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Carroll Daniel | Construction & Engineering Services Firm”.

  • Canonical URL set

    The canonical URL is https://www.carrolldaniel.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.carrolldaniel.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (955 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 4 pages without a meta description

    /markets/commercial, /markets/mission-critical, /markets/pulp-paper-wood and /markets/renewables have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 5894
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    47 of 50 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • http:// does not redirect

    http://carrolldaniel.com does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://carrolldaniel.sharepoint.com/Intranet/SitePages/Home.aspx.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (carrolldaniel.com).

  • Valid certificate (47 days left)

    The certificate from Let's Encrypt · YR2 verifies for carrolldaniel.com and is valid for another 47 days.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors.

Domain and trust

  • No CAA record

    carrolldaniel.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    carrolldaniel.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 27 years old

    27 years

    carrolldaniel.com was registered in Jan 1999 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2029

    carrolldaniel.com is registered until Jan 2029.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 302 words of copy

    The homepage carries about 302 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact”.

  • 24 calls to action

    The homepage has 24 calls to action, for example “Join Our Team”, “Contact” and “Learn More About Quest”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Hotjar and HubSpot.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{i}._ip.%{h}._ehlo.%{d}._spf.vali.email include:spf.protection.outlook.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k1” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Hotjar and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies, 2 of them by other companies (measured from a US location before any click).

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • 1 plugin is behind its latest release.add-to-any 1.1 → 1.8.18

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager | Hotjar
Hosting
Google Cloud

Upkeep, stack, hiring and company data from programmable.info

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