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cascade.app website review

Visit site (opens in a new tab)Reviewed 31 October 202635 issues · 105 checks

This review found 35 issues worth fixing on cascade.app, 12 of them high impact, across 105 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.6 sMay 9Oct 242.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.7 s
May 16, 20262.7 s
May 23, 20262.7 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.7 s
Jun 20, 20262.8 s
Jun 27, 20262.7 s
Jul 4, 20262.7 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.7 s
Aug 1, 20262.7 s
Aug 8, 20262.7 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.7 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.7 s
Oct 10, 20262.8 s
Oct 17, 20262.8 s
Oct 24, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
164 ms121 msMay 9Oct 24140 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026157 ms
May 16, 2026151 ms
May 23, 2026151 ms
May 30, 2026147 ms
Jun 6, 2026137 ms
Jun 13, 2026144 ms
Jun 20, 2026141 ms
Jun 27, 2026154 ms
Jul 4, 2026159 ms
Jul 11, 2026152 ms
Jul 18, 2026152 ms
Jul 25, 2026132 ms
Aug 1, 2026128 ms
Aug 8, 2026129 ms
Aug 15, 2026129 ms
Aug 22, 2026136 ms
Aug 29, 2026133 ms
Sep 5, 2026131 ms
Sep 12, 2026127 ms
Sep 19, 2026126 ms
Sep 26, 2026128 ms
Oct 3, 2026133 ms
Oct 10, 2026136 ms
Oct 17, 2026136 ms
Oct 24, 2026140 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of cascade.app (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. cascade.app at 1.4 s1.4 s
  2. cascade.app at 2.8 s2.8 s
  3. cascade.app at 4.1 s4.1 s
  4. cascade.app at 5.5 s5.5 s
  5. cascade.app at 6.9 s6.9 s
  6. cascade.app at 8.3 s8.3 s
  7. cascade.app at 9.7 s9.7 s
  8. cascade.app at 11.0 s11.0 s

cascade.app does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix38
  • Render-blocking requests

    1.3 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Main-thread work: 11.7 s

    A phone's processor spends 11.7 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, hsappstatic.net and Wistia and others), adding 7.2 MB and 2.7 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Wistia adds 523 ms

    523 ms

    Wistia costs a phone 523 ms of main-thread work and 4.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    600 ms · 210 KiB

    About 210 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Google Tag Manager adds 576 ms

    576 ms

    Google Tag Manager costs a phone 576 ms of main-thread work and 679 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 473 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (473 KiB).

  • hsappstatic.net adds 541 ms

    541 ms

    hsappstatic.net costs a phone 541 ms of main-thread work and 711 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • website-files.com adds 340 ms

    340 ms

    website-files.com costs a phone 340 ms of main-thread work and 707 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 288 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    69 KiB

    Polyfills for old browsers add 69 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    17 KiB

    17 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Speed Index: 16.7 s

    16.7 s

    Visually, the page fills in at 16.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 32.5 s

    32.5 s

    The page becomes fully interactive after 32.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.3 s

    6.3 s

    Your largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “AI-Driven Strategy. Better Decisions.”.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 172 ms

    172 ms

    Real visitors wait 172 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 674 ms

    674 ms

    Real visitors wait 674 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 157 ms to 140 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.01

    0.01

    The layout barely moves while loading (CLS 0.01, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 10.0 MB in 229 requests

    10.0 MB

    Your homepage downloads 10.0 MB in 229 requests on a phone: media 4.6 MB (2), scripts 3.4 MB (95) and other files 1.0 MB (63). Under 2 MB keeps phones on slow connections fast.

  • About 2.8 g of CO₂ per visit

    2.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.83 g of CO₂e: 339.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9193
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (67 elements)

    All page content should be contained by landmarks: 67 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 62 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 12 links with vague text

    12 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 99 internal links, 11 external

    The homepage links to 99 pages on cascade.app and 11 external pages.

8 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Cascade Strategy Software is the world's #1 strategy execution platform! Accelerate growth by keeping your team focused…”.

  • One H1 headline

    Your main headline reads: “Strategy-Led Performance Platform”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Strategy Software for Planning & Execution | Cascade Strategy”.

  • Canonical URL set

    The canonical URL is https://www.cascade.app/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.cascade.app/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,118 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 4 pages without a meta description

    /features/planner, /features/reports-and-decisions, /features/alignment-relationships and /features/metrics-library have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5999021&tm=gtm002&Ver=2&mid=879d057e-c837-415f-a2fc-590b9984c56b&bo=1&sid=24179d20d51311f1829e99ee69104df0&vid=241a28e0d51311f184792f6a16d40b4d&vids=1&msclkid=N&pi=918.

  • 2 small tap targets

    2 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “[APOLLO WEB FORM] Could not find valid form element”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • 1 broken external link

    1 link to other sites is dead, for example https://app.livestorm.co/cascade-strategy-1 (404).

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cascade.app).

  • Valid certificate (85 days left)

    The certificate from Google Trust Services · WE1 verifies for cascade.app and is valid for another 85 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://cascade.app redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    cascade.app has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    cascade.app's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 8 years old

    8 years

    cascade.app was registered in May 2018 through Squarespace Domains II LLC.. An established domain carries more trust with email providers and search engines.

  • Registered until May 2027

    cascade.app is registered until May 2027.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 514 words of copy

    The homepage carries about 514 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book a demo” and “Get started — Free”.

  • 21 calls to action

    The homepage has 21 calls to action, for example “Pricing”, “Book a demo” and “Get started — Free”.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks, 1 customer or partner logo, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and HubSpot.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:email.chargebee.com include:_spf.google.com include:5028884.spf04.hubspotemail.net ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • 65 other companies contacted

    Loading the homepage contacts 65 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • The footer still says © 2023.

Stack

CMS
Webflow
Framework
jQuery
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Webflow

Company

Employees
11
Headquarters
Sydney

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on cascade.app, including 21 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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