cba.ca website review

60 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).

About 159 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

Your mobile performance score is 44 (desktop: 73). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

9 images could be 2.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

6 third-party services load with your homepage (Google Tag Manager, Twitter Online Conversion Tracking and StackAdapt and others), adding 368 KiB and 646 ms of main-thread time.

Google Tag Manager costs a phone 564 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 84 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

11 long tasks block the main thread while loading, the longest for 373 ms. During a long task the page ignores taps.

A phone's processor spends 2.8 s on main-thread work while loading, 985 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

14 KiB could be saved by minifying CSS.

Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

17 KiB could be saved by minifying JavaScript.

Desktop scores 73 but mobile only 44. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “CANADIAN BANKERS ASSOCIATION Advocating for a sound, thrivi…”.

The first text or image appears after 5.6 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 11.6 s. Good is under 3.8 s.

Scripts block taps and scrolling for 672 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

Real visitors wait 853 ms for your server to start answering (75th percentile). Good is under 800 ms.

4 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 97 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.7 MB in 85 requests on a phone: images 3.4 MB (47), fonts 627 KiB (4) and scripts 540 KiB (19). Under 2 MB keeps phones on slow connections fast.

2 images weigh 1.7 MB together. On a phone connection a single image that size takes seconds.

6 images (2.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

4 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

3 images are downloaded at several times the size a phone draws them, for example hero_seniorCouple.webp at 1,200 px wide, shown at 342 px. Resized copies would save about 318 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 tap target is too small or too close together to hit reliably with a finger.

10 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

8 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (8 elements).

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is only 47 characters: “Advocating for a sound, thriving banking system”. 70 to 160 characters is enough to sell the click.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 99 pages on cba.ca and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

6 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

cba.ca has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

cba.ca's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,167 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, LinkedIn Insight and X (Twitter) Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.