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cctv.com website review
Visit site (opens in a new tab)Reviewed 1 November 202652 issues · 109 checks
This review found 52 issues worth fixing on cctv.com, 13 of them high impact, across 109 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
58FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.2 s |
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.3 s |
| Jul 4, 2026 | 3.3 s |
| Jul 11, 2026 | 3.4 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.6 s |
| Aug 1, 2026 | 3.6 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 303 ms |
| May 16, 2026 | 301 ms |
| May 23, 2026 | 302 ms |
| May 30, 2026 | 302 ms |
| Jun 6, 2026 | 301 ms |
| Jun 13, 2026 | 301 ms |
| Jun 20, 2026 | 301 ms |
| Jun 27, 2026 | 302 ms |
| Jul 4, 2026 | 304 ms |
| Jul 11, 2026 | 303 ms |
| Jul 18, 2026 | 304 ms |
| Jul 25, 2026 | 305 ms |
| Aug 1, 2026 | 301 ms |
| Aug 8, 2026 | 299 ms |
| Aug 15, 2026 | 302 ms |
| Aug 22, 2026 | 299 ms |
| Aug 29, 2026 | 296 ms |
| Sep 5, 2026 | 297 ms |
| Sep 12, 2026 | 290 ms |
| Sep 19, 2026 | 293 ms |
| Sep 26, 2026 | 295 ms |
| Oct 3, 2026 | 295 ms |
| Oct 10, 2026 | 298 ms |
| Oct 17, 2026 | 297 ms |
| Oct 24, 2026 | 298 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
850 ms · 1,016 KiB129 files are served with short cache lifetimes, so returning visitors download them again (1,016 KiB).
Mobile performance score: 54
54/100Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.
Avoid multiple page redirects
845 msThe page goes through 1 redirect before it starts loading, costing about 845 ms. Link and advertise the final URL directly.
Render-blocking requests
700 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Improve image delivery
310 KiB14 images could be 310 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
2,813 HTML elements
The page has 2,813 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
5 third-party services on the page
5 third-party services load with your homepage (cctvpic.com, alicdn.com and Tencent and others), adding 1.0 MB and 164 ms of main-thread time.
cctvpic.com adds 153 ms
153 mscctvpic.com costs a phone 153 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Document request latency
200 msThe HTML itself could arrive about 200 ms sooner: redirects, a slow server response or missing compression delay everything after it.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 115 ms. During a long task the page ignores taps.
Reduce unused CSS
41 KiBAbout 41 KiB of CSS is downloaded but never applied on this page.
Reduce unused JavaScript
28 KiBAbout 28 KiB of JavaScript is downloaded but never used on this page.
Legacy JavaScript
24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 375 ms of it running JavaScript. That is comfortably low.
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.7 s
5.7 sReal visitors wait 5.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest Contentful Paint: 7.1 s
7.1 sYour largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 8.5 s
8.5 sThe page becomes fully interactive after 8.5 s. Good is under 3.8 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.0 s
1.0 sReal visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.
110 images without width and height
110 images have no width and height attributes, so the layout jumps as each one loads.
Cumulative Layout Shift: 0.248
0.248The layout shifts by 0.248 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 5.1 s
5.1 sVisually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 303 ms to 298 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 87 ms
87 msReal visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Total Blocking Time: 59 ms
59 msScripts block the page for only 59 ms while loading. Good is under 200 ms.
Images and page weight
About 0.5 g of CO₂ per visit
0.46 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.46 g of CO₂e: 54.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.6 MB in 141 requests
1.6 MBYour homepage downloads 1.6 MB in 141 requests on a phone: images 1.3 MB (107), scripts 254 KiB (23) and stylesheets 62 KiB (6). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
229 images without alt text
229 images have no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Orphan list items
Some list items are not inside a list.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
19 links without text
19 visible links have no text or label, so screen readers cannot say where they go.
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
<td> elements in a large <table> do not have table headers.
<td> elements in a large <table> do not have table headers. (1 element).
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (10 characters)
Your title is only 10 characters: “央视网_世界就在眼前”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
20 links crawlers can't follow
20 links have no real href, so search engines can't follow them.
No XML sitemap
No XML sitemap at https://www.cctv.com/sitemap.xml, so Google discovers your pages only by following links.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
16 internal links, 1,159 external
The homepage links to 16 pages on cctv.com and 1,159 external pages.
3 checks passed
Meta description: 138 characters
Your meta description is 138 characters: “央视网(www.cctv.com)由中央广播电视总台主办,是以视频为特色的中央重点新闻网站,是央视的融合传播平台,是拥有全牌照业务资质的大型互联网文化企业。秉承“融合创新、一体发展”的理念,以新闻为龙头,以视频为重点,以用户为中心,建成“…”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
2 pages share a title
/special/guanyunew/PAGE13818868795101874/index.shtml and /special/guanyunew/PAGE13818868795101879/index.shtml all use the title “央视网”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
/special/guanyunew/gongsijianjie/index.shtml and /special/guanyunew/jianjiePAGEQezAEWqHSGGmjjQL6s0V231214/index.shtml use the same meta description. A description written for each page earns more clicks.
5 pages without an H1
/culture/index.shtml, /gyys/index.shtml, /special/guanyunew/gongsijianjie/index.shtml, /special/guanyunew/PAGE13818868795101874/index.shtml and /special/guanyunew/PAGE13818868795101879/index.shtml have no <h1> headline, so visitors and search engines get no clear main topic.
9 pages with very little text
/culture/index.shtml, /2026/10/30/ARTI97lo9WcC4jAqOwcm1NRk261030.shtml, /2026/10/30/ARTIRhCnqAO44iyMsMyYhN1m261030.shtml, /2026/10/30/ARTIXPJf1Z3DYkIn5V0gYZq5261030.shtml, /gyys/index.shtml and /special/guanyunew/gongsijianjie/index.shtml and 3 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
3 pages slow to respond
/culture/index.shtml, /2026/10/30/ARTI97lo9WcC4jAqOwcm1NRk261030.shtml and /2026/10/30/ARTIRhCnqAO44iyMsMyYhN1m261030.shtml took over 3 s to send their HTML from our server.
10 internal pages checked
We fetched 10 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 10 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 9 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
No mobile viewport
No viewport meta tag, so phones render the desktop layout zoomed out.
70 small tap targets
70 of 126 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Missing source maps
Large scripts ship without source maps.
1 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Security and trust
Certificate expires in 4 days
Your certificate from GlobalSign nv-sa · GlobalSign RSA OV SSL CA 2018 expires in 4 days. If it doesn't renew automatically, visitors get a security warning.
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
HTTP/1.1 only
The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
3 checks passed
Served over HTTPS
The homepage is served over HTTPS (cctv.com).
http:// redirects to https
http://cctv.com redirects to the secure version.
All 31 links work
All 31 links checked from your homepage (11 internal, 20 external) answered without errors; 24 did not answer within 5 s.
Domain and trust
No CAA record
cctv.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
cctv.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 29 years old
29 yearscctv.com was registered in May 1997 through Beijing Guokeyun Computing Technology Co., Ltd. An established domain carries more trust with email providers and search engines.
Registered until May 2027
cctv.com is registered until May 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 81 words
The homepage has only about 81 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
1 short form
A short form (4 fields at most) is right on the homepage.
Email authentication
No DMARC policy
cctv.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 40/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:101.129.34.0/24 ip4:101.129.1.0/24 ip4:101.129.8.0/24 -all”.
Privacy and tracking
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
Stack
- Framework
- jQuery
- Hosting
- Ml 1432
Company
- Founded
- 1958
- Headquarters
- China Media Group Guanghua Road Office Area
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 52 issues on cctv.com, including 19 speed issues, 7 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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