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cdkstone.co.nz website review

Visit site (opens in a new tab)Reviewed 6 November 202645 issues · 111 checks

This review found 45 issues worth fixing on cdkstone.co.nz, 18 of them high impact, across 111 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.3 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
90 ms67 msMay 16Oct 3179 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202680 ms
May 23, 202680 ms
May 30, 202678 ms
Jun 6, 202679 ms
Jun 13, 202686 ms
Jun 20, 202683 ms
Jun 27, 202683 ms
Jul 4, 202679 ms
Jul 11, 202677 ms
Jul 18, 202677 ms
Jul 25, 202672 ms
Aug 1, 202677 ms
Aug 8, 202674 ms
Aug 15, 202676 ms
Aug 22, 202676 ms
Aug 29, 202677 ms
Sep 5, 202687 ms
Sep 12, 202687 ms
Sep 19, 202685 ms
Sep 26, 202678 ms
Oct 3, 202671 ms
Oct 10, 202670 ms
Oct 17, 202671 ms
Oct 24, 202675 ms
Oct 31, 202679 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of cdkstone.co.nz (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. cdkstone.co.nz at 0.4 s0.4 s
  2. cdkstone.co.nz at 0.8 s0.8 s
  3. cdkstone.co.nz at 1.2 s1.2 s
  4. cdkstone.co.nz at 1.5 s1.5 s
  5. cdkstone.co.nz at 1.9 s1.9 s
  6. cdkstone.co.nz at 2.3 s2.3 s
  7. cdkstone.co.nz at 2.7 s2.7 s
  8. cdkstone.co.nz at 3.1 s3.1 s

cdkstone.co.nz does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix54
  • Improve image delivery

    4.1 s · 1.1 MB

    10 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.9 s · 188 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (188 KiB).

  • Render-blocking requests

    1.6 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Reduce unused CSS

    1.4 s · 241 KiB

    About 241 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    600 ms · 111 KiB

    About 111 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • cdnhub.co adds 32 ms

    32 ms

    cdnhub.co costs a phone 32 ms of main-thread work and 441 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Hubspot, cdnhub.co and Shopify and others), adding 715 KiB and 132 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 68 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    14 KiB

    14 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 550 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 19.4 s

    19.4 s

    Your largest element takes 19.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “CDK Stone New Zealand”.

  • Time to Interactive: 19.5 s

    19.5 s

    The page becomes fully interactive after 19.5 s. Good is under 3.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.142

    0.142

    The layout shifts by 0.142 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 94 ms

    94 ms

    Real visitors wait 94 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 753 ms

    753 ms

    Real visitors wait 753 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 18 ms

    18 ms

    Scripts block the page for only 18 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix58
  • Page weight: 3.6 MB in 199 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 199 requests on a phone: images 1.6 MB (12), other files 839 KiB (120) and scripts 693 KiB (48). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    109 KiB

    1 image is downloaded at several times the size a phone draws it, for example Dal_Prete_Super_Compact_2.1_Website_Carousel.jpg at 3,917 px wide, shown at 390 px. Resized copies would save about 109 KiB.

  • About 1.0 g of CO₂ per visit

    1.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 121.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

16 to fixGoogle 6980
  • Invalid ARIA attributes

    2 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • Certain ARIA roles must contain particular children (2 elements)

    Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

  • ARIA attributes must conform to valid values (2 elements)

    ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

  • Hidden but focusable

    6 elements hidden from screen readers can still receive keyboard focus.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA input fields must have an accessible name (2 elements)

    ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (13 elements)

    All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Elements marked as presentational should be consistently ignored (2 elements)

    Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 15 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9280
  • Title is short (21 characters)

    Your title is only 21 characters: “CDK Stone New Zealand”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (12 characters)

    Your meta description is only 12 characters: “CDK Stone NZ”. 70 to 160 characters is enough to sell the click.

  • 9 links crawlers can't follow

    9 links have no real href, so search engines can't follow them.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 197 internal links, 14 external

    The homepage links to 197 pages on cdkstone.co.nz and 14 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “CDK Stone New Zealand”.

  • Canonical URL set

    The canonical URL is https://cdkstone.co.nz/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://cdkstone.co.nz/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,178 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 146 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://widget-api.socialhead.io/api/store/widget?shop_domain=cdk-nz.myshopify.com&device=…”.

2 checks passed
  • Tap targets are thumb-sized

    175 of 188 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://cdk-nz.myshopify.com/pages/reach-us.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cdkstone.co.nz).

  • Valid certificate (46 days left)

    The certificate from Let's Encrypt · YE1 verifies for cdkstone.co.nz and is valid for another 46 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://cdkstone.co.nz redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (40 internal, 9 external) answered without errors.

Domain and trust

  • No CAA record

    cdkstone.co.nz has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

3 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,081 words of copy

    The homepage carries about 1,081 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BOOK A STONE VIEWING” and “SHOP”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Register”, “BOOK A STONE VIEWING” and “SHOP”.

  • 3 short forms

    3 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a a:send.miit.co.nz include:spf.protection.outlook.com include:spf.mandrillapp.com include:_spf_useast2.prod.hyd…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Hulk Form Builder · Appointo · hubapi.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Moorebank

Upkeep, stack, hiring and company data from programmable.info

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This review found 45 issues on cdkstone.co.nz, including 13 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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