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cdlp.com website review

Visit site (opens in a new tab)Reviewed 7 November 202637 issues · 105 checks

This review found 37 issues worth fixing on cdlp.com, 12 of them high impact, across 105 checks. The most urgent: page weight: 15.9 MB in 257 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s1.5 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20262.0 s
Aug 1, 20262.1 s
Aug 8, 20262.2 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.5 s
Sep 5, 20262.6 s
Sep 12, 20262.7 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.7 s
Oct 10, 20262.8 s
Oct 17, 20262.6 s
Oct 24, 20262.4 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
178 ms111 msMay 16Oct 31161 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026120 ms
May 23, 2026119 ms
May 30, 2026120 ms
Jun 6, 2026121 ms
Jun 13, 2026125 ms
Jun 20, 2026128 ms
Jun 27, 2026129 ms
Jul 4, 2026130 ms
Jul 11, 2026130 ms
Jul 18, 2026131 ms
Jul 25, 2026138 ms
Aug 1, 2026141 ms
Aug 8, 2026145 ms
Aug 15, 2026146 ms
Aug 22, 2026145 ms
Aug 29, 2026146 ms
Sep 5, 2026146 ms
Sep 12, 2026148 ms
Sep 19, 2026152 ms
Sep 26, 2026154 ms
Oct 3, 2026162 ms
Oct 10, 2026165 ms
Oct 17, 2026170 ms
Oct 24, 2026164 ms
Oct 31, 2026161 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of cdlp.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. cdlp.com at 0.5 s0.5 s
  2. cdlp.com at 1.1 s1.1 s
  3. cdlp.com at 1.6 s1.6 s
  4. cdlp.com at 2.1 s2.1 s
  5. cdlp.com at 2.7 s2.7 s
  6. cdlp.com at 3.2 s3.2 s
  7. cdlp.com at 3.7 s3.7 s
  8. cdlp.com at 4.3 s4.3 s

cdlp.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix26
  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Clarity and others), adding 13.0 MB and 1.4 s of main-thread time.

  • Shopify adds 105 ms

    105 ms

    Shopify costs a phone 105 ms of main-thread work and 11.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 692 ms

    692 ms

    Google Tag Manager costs a phone 692 ms of main-thread work and 533 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 534 KiB

    7 images could be 534 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused JavaScript

    626 KiB

    About 626 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    450 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 317 ms. During a long task the page ignores taps.

  • Klaviyo adds 201 ms

    201 ms

    Klaviyo costs a phone 201 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,993 HTML elements

    The page has 1,993 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    200 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (200 KiB).

  • Reduce unused CSS

    120 ms · 12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 120 ms faster on a phone.

  • Legacy JavaScript

    25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 42 ms

    42 ms

    Your server sent the HTML in 42 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Cumulative Layout Shift: 1.474

    1.474

    The layout shifts by 1.474 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 20.5 s

    20.5 s

    The page becomes fully interactive after 20.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.3 s

    6.3 s

    Your largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 826 ms

    826 ms

    Scripts block taps and scrolling for 826 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 36% slower for real visitors

    +36%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 120 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 162 ms

    162 ms

    Real visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 410 ms

    410 ms

    Real visitors wait 410 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 15.9 MB in 257 requests

    15.9 MB

    Your homepage downloads 15.9 MB in 257 requests on a phone: media 11.7 MB (1), scripts 1.7 MB (108) and images 1.5 MB (25). Under 2 MB keeps phones on slow connections fast.

  • About 4.5 g of CO₂ per visit

    4.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.50 g of CO₂e: 539.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9797
  • Orphan list items

    Some list items are not inside a list.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (5 elements).

2 checks passed
  • Every image has alt text

    All 68 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (166 characters)

    Your meta description is 166 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 155 internal links, 8 external

    The homepage links to 155 pages on cdlp.com and 8 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “CDLP – Elevated Essentials | Official Online Store”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “CDLP – Elevated Essentials | Official Online Store”.

  • Canonical URL set

    The canonical URL is https://cdlp.com/.

  • Structured data in place

    Structured data found: ClothingStore and VideoObject.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://cdlp.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

2 to fix90
  • 1 page without a meta description

    /collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /collections/all has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 4 small tap targets

    4 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://server-side-tagging-t7ouhv25xa-uc.a.run.app/g/collect?v=2&tid=G-5YPCKYX2V7&gtm=45je6b41v874…”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix81
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://cdlp.com/collections/all (500).

  • 2 broken external links

    2 links to other sites are dead, for example https://returns.cdlp.com/tracking (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cdlp.com).

  • Valid certificate (44 days left)

    The certificate from Let's Encrypt · YE1 verifies for cdlp.com and is valid for another 44 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://cdlp.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    cdlp.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 25 years old

    25 years

    cdlp.com was registered in Jun 2001 through One.com A/S. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    cdlp.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Jun 2027

    cdlp.com is registered until Jun 2027.

Content and conversion

5 to fix65
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Only about 121 words

    The homepage has only about 121 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

5 checks passed
  • 12 calls to action

    The homepage has 12 calls to action, for example “Shop All”, “Track Order” and “Shop Underwear”.

  • 7 short forms

    7 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be cdlp.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:shops.shopify.com include:mailgun.org ~all”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 58 other companies contacted

    Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Consentmo Gdpr · Tinyseo Ai Seo Speed · Klaviyo Email Marketing Sms · Conversion Companion · Checkout Companion · Gdpr Backpack · snapchat.com · gorgias.chat · automizely.com · trustpilot.com · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Hiring

Hiring
1 open role
Job board
careers page

Company

Headquarters
Stockholm

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 37 issues on cdlp.com, including 18 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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