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ceaco.com website review

Visit site (opens in a new tab)Reviewed 10 November 202627 issues · 80 checks

This review found 27 issues worth fixing on ceaco.com, 7 of them high impact, across 80 checks. The most urgent: hidden but focusable. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
965 ms841 msMay 23Nov 7901 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026871 ms
May 30, 2026882 ms
Jun 6, 2026873 ms
Jun 13, 2026872 ms
Jun 20, 2026894 ms
Jun 27, 2026918 ms
Jul 4, 2026939 ms
Jul 11, 2026951 ms
Jul 18, 2026950 ms
Jul 25, 2026941 ms
Aug 1, 2026903 ms
Aug 8, 2026900 ms
Aug 15, 2026884 ms
Aug 22, 2026855 ms
Aug 29, 2026873 ms
Sep 5, 2026856 ms
Sep 12, 2026868 ms
Sep 19, 2026905 ms
Sep 26, 2026918 ms
Oct 3, 2026943 ms
Oct 10, 2026912 ms
Oct 17, 2026875 ms
Oct 24, 2026866 ms
Oct 31, 2026856 ms
Nov 7, 2026901 ms
Real-visitor tap response (INP)75th percentile, phones
79 ms70 msMay 23Nov 778 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202671 ms
May 30, 202672 ms
Jun 6, 202671 ms
Jun 13, 202671 ms
Jun 20, 202671 ms
Jun 27, 202671 ms
Jul 4, 202672 ms
Jul 11, 202671 ms
Jul 18, 202671 ms
Jul 25, 202672 ms
Aug 1, 202671 ms
Aug 8, 202671 ms
Aug 15, 202671 ms
Aug 22, 202671 ms
Aug 29, 202671 ms
Sep 5, 202671 ms
Sep 12, 202671 ms
Sep 19, 202671 ms
Sep 26, 202673 ms
Oct 3, 202676 ms
Oct 10, 202677 ms
Oct 17, 202674 ms
Oct 24, 202674 ms
Oct 31, 202676 ms
Nov 7, 202678 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ceaco.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ceaco.com at 0.7 s0.7 s
  2. ceaco.com at 1.3 s1.3 s
  3. ceaco.com at 2.0 s2.0 s
  4. ceaco.com at 2.7 s2.7 s
  5. ceaco.com at 3.3 s3.3 s
  6. ceaco.com at 4.0 s4.0 s
  7. ceaco.com at 4.7 s4.7 s
  8. ceaco.com at 5.3 s5.3 s

Speed

5 to fix52
  • Improve image delivery

    750 ms · 499 KiB

    9 images could be 499 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    600 ms · 274 KiB

    About 274 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Render-blocking requests

    500 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Use efficient cache lifetimes

    299 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (299 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, Google Tag Manager and Adroll and others), adding 697 KiB and 367 ms of main-thread time.

  • Reduce unused CSS

    110 ms · 17 KiB

    About 17 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 110 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 103 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 629 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 6.9 s

    6.9 s

    Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “DISNEY PUZZLES”.

  • Cumulative Layout Shift: 0.501

    0.501

    The layout shifts by 0.501 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 9.4 s

    9.4 s

    The page becomes fully interactive after 9.4 s. Good is under 3.8 s.

  • Speed Index: 4.7 s

    4.7 s

    Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 71 ms to 78 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 67 ms

    67 ms

    Real visitors wait 67 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 620 ms

    620 ms

    Real visitors wait 620 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 48 ms

    48 ms

    Scripts block the page for only 48 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 239 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 239 requests on a phone: images 1,001 KiB (42), scripts 858 KiB (61) and other files 828 KiB (125). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 95.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9396
  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 1 image in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (163 characters)

    Your meta description is 163 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 52 internal links, 6 external

    The homepage links to 52 pages on ceaco.com and 6 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Shop by Piece Count”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Ceaco | Jigsaw Puzzles | Brainteasers | Family games – Ceaco.com”.

  • Canonical URL set

    The canonical URL is https://ceaco.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ceaco.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://ceaco.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    https://ceaco.com/blogs/news has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9684
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=25020956&Ver=2&mid=59f9b5da-ae07-484b-af08-d3751941f0c1&bo=1&sid=1e4c34f0dd3d11f1bdc17bdc2593f21f&vid=1e4c80a0dd3d11f19141272d4394441e&vids=1&msclkid=N&pi=918639831&lg.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    30 of 30 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 106 words

    The homepage has only about 106 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 11 calls to action

    The homepage has 11 calls to action, for example “Sign up”, “SHOP BY PIECE COUNT” and “SHOP BY THEME”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ceaco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

powr.io · adroll.com · chimpstatic.com · hextom.com · usefomo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Newton

Upkeep, stack, hiring and company data from programmable.info

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This review found 27 issues on ceaco.com, including 10 speed issues, 3 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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