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cdpeacock.com website review

Visit site (opens in a new tab)Reviewed 10 November 202638 issues · 108 checks

This review found 38 issues worth fixing on cdpeacock.com, 10 of them high impact, across 108 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.1 sMay 23Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.4 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
162 ms103 msMay 23Nov 7134 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026110 ms
May 30, 2026110 ms
Jun 6, 2026110 ms
Jun 13, 2026112 ms
Jun 20, 2026112 ms
Jun 27, 2026113 ms
Jul 4, 2026112 ms
Jul 11, 2026113 ms
Jul 18, 2026114 ms
Jul 25, 2026118 ms
Aug 1, 2026120 ms
Aug 8, 2026124 ms
Aug 15, 2026123 ms
Aug 22, 2026129 ms
Aug 29, 2026130 ms
Sep 5, 2026130 ms
Sep 12, 2026140 ms
Sep 19, 2026145 ms
Sep 26, 2026153 ms
Oct 3, 2026155 ms
Oct 10, 2026150 ms
Oct 17, 2026147 ms
Oct 24, 2026143 ms
Oct 31, 2026137 ms
Nov 7, 2026134 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of cdpeacock.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. cdpeacock.com at 0.8 s0.8 s
  2. cdpeacock.com at 1.6 s1.6 s
  3. cdpeacock.com at 2.4 s2.4 s
  4. cdpeacock.com at 3.3 s3.3 s
  5. cdpeacock.com at 4.1 s4.1 s
  6. cdpeacock.com at 4.9 s4.9 s
  7. cdpeacock.com at 5.7 s5.7 s
  8. cdpeacock.com at 6.5 s6.5 s

cdpeacock.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix51
  • Render-blocking requests

    1.4 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Main-thread work: 5.4 s

    A phone's processor spends 5.4 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,586 HTML elements

    The page has 3,586 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    250 ms · 1.1 MB

    6 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Osano CMP and Google Maps and others), adding 3.1 MB and 931 ms of main-thread time.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    750 ms · 142 KiB

    About 142 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Reduce unused JavaScript

    150 ms · 608 KiB

    About 608 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Shopify adds 361 ms

    361 ms

    Shopify costs a phone 361 ms of main-thread work and 2.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    50 ms · 350 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (350 KiB).

  • Google Maps adds 184 ms

    184 ms

    Google Maps costs a phone 184 ms of main-thread work and 406 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 219 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    25 KiB

    25 KiB could be saved by minifying JavaScript.

  • Minify CSS

    17 KiB

    17 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 29 ms

    29 ms

    Your server sent the HTML in 29 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 9.8 s

    9.8 s

    Your largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Rolex”.

  • Time to Interactive: 22.7 s

    22.7 s

    The page becomes fully interactive after 22.7 s. Good is under 3.8 s.

  • Speed Index: 5.9 s

    5.9 s

    Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 110 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 551 ms

    551 ms

    Scripts block taps and scrolling for 551 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 125 ms

    125 ms

    Real visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 413 ms

    413 ms

    Real visitors wait 413 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.007

    0.007

    The layout barely moves while loading (CLS 0.007, good is under 0.1).

Images and page weight

4 to fix50
  • Page weight: 5.1 MB in 292 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 292 requests on a phone: images 2.5 MB (105), scripts 1.4 MB (79) and other files 673 KiB (63). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    600x600_72.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 6 images in older formats

    6 images (646 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    87 KiB

    1 image is downloaded at several times the size a phone draws it, for example Glashuette-Original-W13724201271-W13724010264.avif at 1,920 px wide, shown at 362 px. Resized copies would save about 87 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (245 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.45 g of CO₂e: 174.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9794
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (78 elements)

    Alternative text of images should not be repeated as text: 78 elements on the page fail this check, rated minor by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9280
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (312 characters)

    Your meta description is 312 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 553 internal links, 5 external

    The homepage links to 553 pages on cdpeacock.com and 5 external pages.

5 checks passed
  • Title: 52 characters

    Your title is a healthy 52 characters: “CD Peacock | Chicago's Best Jewelry Store Since 1837”.

  • Canonical URL set

    The canonical URL is https://cdpeacock.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://cdpeacock.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,771 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    /customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 2 linked pages hidden from search

    /collections/all and /customer_authentication/redirect are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 4 pages without a meta description

    /collections/all, /customer_authentication/redirect, /policies/shipping-policy and /pages/swym-wishlist have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /collections/all, /customer_authentication/redirect, /policies/shipping-policy, /pages/location, /pages/about-c-d-peacock and /pages/swym-wishlist and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 153 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://cdpeacock.com/cdn/shop/t/148/assets/component-rte.css?v=105863' because its MIME t…”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    235 of 240 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://cdpeacock.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cdpeacock.com).

  • Valid certificate (54 days left)

    The certificate from Let's Encrypt · YE1 verifies for cdpeacock.com and is valid for another 54 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://cdpeacock.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (40 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    cdpeacock.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    cdpeacock.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    cdpeacock.com was registered in Oct 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2031

    cdpeacock.com is registered until Sep 2031.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,466 words of copy

    The homepage carries about 1,466 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Call us” and “Schedule An Appointment”.

  • 42 calls to action

    The homepage has 42 calls to action, for example “Shop Rolex”, “Contact Us” and “Shop By Brand”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 13 testimonial or review blocks, a star rating and 4 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 6 phone links and 2 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf.ess.barracudanetworks.com include:snapretailemail.com include:spf…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

  • Swym Wishlist Plus · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: make sure it's on version 7.0.18 or later, check its settings for code or HTML you didn't add, and test checkout in a private window.

Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.

Apps your storefront loads

Powerful Form Builder · Boost Ai Search Filter · Easify Product Options · Swym Wishlist Plus · cdpeacock.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Hiring

Hiring
8 open roles
Teams
Oakbrook Center (7), Corporate (1)
Job board
rippling

Company

Founded
1837
Headquarters
Chicago

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 38 issues on cdpeacock.com, including 18 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

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