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cellebrite.com website review
Visit site (opens in a new tab)Reviewed 4 November 202628 issues · 78 checks
This review found 28 issues worth fixing on cellebrite.com, 13 of them high impact, across 78 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 4.5 s |
| May 23, 2026 | 4.1 s |
| May 30, 2026 | 3.5 s |
| Jun 6, 2026 | 3.3 s |
| Jun 13, 2026 | 3.3 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.3 s |
| Jul 4, 2026 | 3.3 s |
| Jul 11, 2026 | 3.3 s |
| Jul 18, 2026 | 3.4 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.5 s |
| Aug 8, 2026 | 3.5 s |
| Aug 15, 2026 | 3.5 s |
| Aug 22, 2026 | 3.5 s |
| Aug 29, 2026 | 3.5 s |
| Sep 5, 2026 | 3.6 s |
| Sep 12, 2026 | 3.7 s |
| Sep 19, 2026 | 3.7 s |
| Sep 26, 2026 | 3.8 s |
| Oct 3, 2026 | 3.8 s |
| Oct 10, 2026 | 3.8 s |
| Oct 17, 2026 | 3.9 s |
| Oct 24, 2026 | 3.9 s |
| Oct 31, 2026 | 4.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 125 ms |
| May 23, 2026 | 126 ms |
| May 30, 2026 | 128 ms |
| Jun 6, 2026 | 129 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 130 ms |
| Jun 27, 2026 | 129 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 132 ms |
| Aug 1, 2026 | 136 ms |
| Aug 8, 2026 | 136 ms |
| Aug 15, 2026 | 136 ms |
| Aug 22, 2026 | 135 ms |
| Aug 29, 2026 | 130 ms |
| Sep 5, 2026 | 137 ms |
| Sep 12, 2026 | 142 ms |
| Sep 19, 2026 | 140 ms |
| Sep 26, 2026 | 145 ms |
| Oct 3, 2026 | 144 ms |
| Oct 10, 2026 | 144 ms |
| Oct 17, 2026 | 146 ms |
| Oct 24, 2026 | 144 ms |
| Oct 31, 2026 | 148 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
3,602 HTML elements
The page has 3,602 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
2.4 MB2 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
950 ms · 1.1 MB40 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).
Mobile performance score: 79
79/100Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
950 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 950 ms.
Reduce unused JavaScript
300 ms · 611 KiBAbout 611 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
3 third-party services on the page
3 third-party services load with your homepage (Google Tag Manager, Cookiebot and Google Fonts), adding 405 KiB and 234 ms of main-thread time.
Legacy JavaScript
150 ms · 29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Document request latency
162 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Reduce unused CSS
136 KiBAbout 136 KiB of CSS is downloaded but never applied on this page.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 106 ms. During a long task the page ignores taps.
Minify JavaScript
92 KiB92 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.9 s
A phone's processor spends 1.9 s on main-thread work while loading, 533 ms of it running JavaScript. That is comfortably low.
Server response: 31 ms
31 msYour server sent the HTML in 31 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.7 s
3.7 sReal visitors see the first content after 3.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.8 s
3.8 sReal visitors wait 3.8 s for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 10.2 s
10.2 sThe page becomes fully interactive after 10.2 s. Good is under 3.8 s.
Speed Index: 6.8 s
6.8 sVisually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Real-user LCP: 4.0 s
4.0 sReal visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest Contentful Paint: 3.3 s
3.3 sYour largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The trusted platform for investigations and intelligence-le…”. Most of its time is element render delay (2.3 s).
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 125 ms to 148 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.5 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 121 ms
121 msReal visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Total Blocking Time: 98 ms
98 msScripts block the page for only 98 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
2 images over 500 KB
2 images weigh 3.7 MB together. On a phone connection a single image that size takes seconds.
Page weight: 4.3 MB in 53 requests
4.3 MBYour homepage downloads 4.3 MB in 53 requests on a phone: images 2.5 MB (7), scripts 1.2 MB (30) and fonts 271 KiB (9). Under 2 MB keeps phones on slow connections fast.
5 images far larger than shown
3.6 MB5 images are downloaded at several times the size a phone draws them, for example Image-3.png.webp at 1,920 px wide, shown at 290 px. Resized copies would save about 3.6 MB.
1 image in older formats
1 image (402 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.2 g of CO₂ per visit
1.21 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.21 g of CO₂e: 145.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
50 links without text
50 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 26 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
291 internal links, 39 external
The homepage links to 291 pages on cellebrite.com and 39 external pages.
8 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Cellebrite delivers end-to-end digital forensics, investigations, and intelligence solutions trusted by 60,000+ agencie…”.
One H1 headline
Your main headline reads: “Technology that makes the world a safer place.”.
Title: 54 characters
Your title is a healthy 54 characters: “Digital Forensics & Intelligence Platform | Cellebrite”.
Canonical URL set
The canonical URL is https://cellebrite.com/en/home/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://cellebrite.com/sitemap_index.xml.
AI search readiness
Parts of the site are closed to 2 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.
3 checks passed
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (3,415 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://cellebrite.com/llms.txt (6 KiB, 46 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://cellebrite.com/en/solutions and https://cellebrite.com/en/solutions/roles all use the title “Digital Forensic Solutions by Role - Cellebrite”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
https://cellebrite.com/en/solutions and https://cellebrite.com/en/solutions/roles use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://cellebrite.com/en/solutions, whose canonical is https://cellebrite.com/en/solutions/roles. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
11 pages slow to respond
https://cellebrite.com/en/solutions, https://cellebrite.com/en/solutions/roles, https://cellebrite.com/en/solutions/roles/analyst, https://cellebrite.com/en/solutions/roles/cellebrite-enterprise-solutions-for-directors-of-it, https://cellebrite.com/en/solutions/roles/examiner and https://cellebrite.com/en/solutions/roles/intel-analyst and 5 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 118 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
34 of 36 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
A 35-field form
Your longest form asks for 35 fields (18 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 903 words of copy
The homepage carries about 903 words of visible text.
1 checks passed
24 calls to action
The homepage has 24 calls to action, for example “View Full Schedule”, “Contact” and “Join our team”.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at cellebrite.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Hosting
- AWS
Company
- Employees
- 520
- Founded
- 1999
- Headquarters
- Petah Tikva
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on cellebrite.com, including 14 speed issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.