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celtra.com website review
Visit site (opens in a new tab)Reviewed 28 October 202622 issues · 97 checks
This review found 22 issues worth fixing on celtra.com, 6 of them high impact, across 97 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86BClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.0 s |
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 187 ms |
| May 16, 2026 | 184 ms |
| May 23, 2026 | 230 ms |
| May 30, 2026 | 231 ms |
| Jun 6, 2026 | 245 ms |
| Jun 20, 2026 | 192 ms |
| Jun 27, 2026 | 196 ms |
| Jul 4, 2026 | 195 ms |
| Jul 11, 2026 | 195 ms |
| Jul 18, 2026 | 196 ms |
| Jul 25, 2026 | 186 ms |
| Aug 1, 2026 | 164 ms |
| Aug 8, 2026 | 157 ms |
| Aug 15, 2026 | 139 ms |
| Aug 22, 2026 | 156 ms |
| Aug 29, 2026 | 162 ms |
| Sep 5, 2026 | 194 ms |
| Sep 12, 2026 | 197 ms |
| Sep 19, 2026 | 184 ms |
| Sep 26, 2026 | 186 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 152 ms |
| Oct 17, 2026 | 157 ms |
| Oct 24, 2026 | 157 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
celtra.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.0 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
Mobile performance score: 85
85/100Your mobile performance score is 85 (desktop: 90). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
444 KiBAbout 444 KiB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
300 ms · 70 KiBAbout 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 774 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 206 ms. During a long task the page ignores taps.
2 third-party services on the page
2 third-party services load with your homepage (Optanon and Google Tag Manager), adding 194 KiB and 107 ms of main-thread time.
Improve image delivery
92 KiB2 images could be 92 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
59 KiB4 files are served with short cache lifetimes, so returning visitors download them again (59 KiB).
Minify JavaScript
16 KiB16 KiB could be saved by minifying JavaScript.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 11.7 s
11.7 sThe page becomes fully interactive after 11.7 s. Good is under 3.8 s.
Real-user CLS: 0.11
0.11For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.
44 images without width and height
44 images have no width and height attributes, so the layout jumps as each one loads.
Largest Contentful Paint: 3.5 s
3.5 sYour largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Where creative becomes a performance system”.
Total Blocking Time: 283 ms
283 msScripts block taps and scrolling for 283 ms in total while the page loads. Good is under 200 ms.
9 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 192 ms
192 msReal visitors wait 192 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 746 ms
746 msReal visitors wait 746 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 187 ms to 157 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 26% faster for real visitors
-26%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Speed Index: 2.0 s
2.0 sVisually, the page fills in at 2.0 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.5 MB in 71 requests
5.5 MBYour homepage downloads 5.5 MB in 71 requests on a phone: media 3.6 MB (3), scripts 970 KiB (10) and images 671 KiB (41). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
50 KiB1 image is downloaded at several times the size a phone draws it, for example home-top-performer.webp at 1,514 px wide, shown at 363 px. Resized copies would save about 50 KiB.
5 images in older formats
5 images (240 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (173 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.55 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 186.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (3 elements)
Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 55 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (13 characters)
Your title is only 13 characters: “Celtra | Home”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (206 characters)
Your meta description is 206 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
77 internal links, 7 external
The homepage links to 77 pages on celtra.com and 7 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Where creative becomes a performance system”.
Canonical URL set
The canonical URL is https://celtra.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, VideoObject and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://celtra.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,393 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without a meta description
/demo and /solution/creative-enablement/collections have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 small tap targets
2 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
9 checks passed
Served over HTTPS
The homepage is served over HTTPS (celtra.com).
Valid certificate (88 days left)
The certificate from Let's Encrypt · YE1 verifies for celtra.com and is valid for another 88 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://celtra.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
No CAA record
celtra.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
celtra.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 22 years old
22 yearsceltra.com was registered in Nov 2003 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.
Registered until Nov 2027
celtra.com is registered until Nov 2027.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,006 words of copy
The homepage carries about 1,006 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book a demo”.
6 calls to action
The homepage has 6 calls to action, for example “Book a demo”, “Pricing” and “Contact us”.
Social proof on the page
Social proof on the homepage: 13 testimonial or review blocks and 16 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager and HubSpot.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:aspmx.pardot.com include:mailsenders.netsuite.com include:amazonses.com include:…”.
DKIM signing found
A DKIM key is published (selector “google” and “hs1”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
- It runs WordPress 3.7.1; the current release is 7.1.4.
Stack
- CMS
- WordPress 3.7.1
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 22 issues on celtra.com, including 11 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.