cepelo.no website review

8 third-party services load with your homepage (Google Tag Manager, Facebook and Hubspot and others), adding 975 KiB and 821 ms of main-thread time.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

20 files are served with short cache lifetimes, so returning visitors download them again (424 KiB).

Google Tag Manager costs a phone 351 ms of main-thread work and 406 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 291 KiB of JavaScript is downloaded but never used on this page.

A phone's processor spends 2.8 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,365 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 images could be 235 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

8 long tasks block the main thread while loading, the longest for 213 ms. During a long task the page ignores taps.

About 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

39 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.

Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 14.0 s. Good is under 3.8 s.

Scripts block taps and scrolling for 268 ms in total while the page loads. Good is under 200 ms.

Your largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.7 MB in 277 requests on a phone: scripts 1.1 MB (71), other files 895 KiB (146) and images 679 KiB (34). Under 2 MB keeps phones on slow connections fast.

AC-Maskiner-1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.78 g of CO₂e: 93.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

55 form fields have no label, so screen readers announce an empty box and autofill guesses.

8 visible links have no text or label, so screen readers cannot say where they go.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://cepelo.dk)”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://cepelo.no/sitemap.xml, so Google discovers your pages only by following links.

There is no robots.txt at cepelo.no/robots.txt, the first file search crawlers ask for.

Your <h1> is empty.

The homepage links to 228 pages on cepelo.no and 12 external pages.

https://cepelo.no/collections/adas-og-hjuludmaling-2, https://cepelo.no/collections/tavler, https://cepelo.no/collections/radar, https://cepelo.no/collections/tilbehor-til-adas-og-hjuludmaling, https://cepelo.no/collections/reservedele-til-ia-serien and https://cepelo.no/collections/koretojs-inspektion and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://cepelo.no/collections/adas-og-hjuludmaling-2, https://cepelo.no/collections/tavler, https://cepelo.no/collections/radar, https://cepelo.no/collections/tilbehor-til-adas-og-hjuludmaling and https://cepelo.no/collections/nogleskaering-1 took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 140 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 image is served at too low a resolution for sharp phone screens.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 722 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 7 cookies, 2 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.