changing.net website review

63 files are served with short cache lifetimes, so returning visitors download them again (3.5 MB).

28 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.7 s.

About 827 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 4.4 s faster on a phone.

Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

About 848 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

9 images could be 848 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 600 ms).

Google CDN costs a phone 372 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.6 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

3 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Google Fonts), adding 857 KiB and 411 ms of main-thread time.

8 long tasks block the main thread while loading, the longest for 118 ms. During a long task the page ignores taps.

Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

8 KiB could be saved by minifying CSS.

8 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The first text or image appears after 7.7 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 21.6 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 23.2 s. Good is under 3.8 s.

Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Managed IT and the right people, from one accountable partn…”. Most of its time is element render delay (10.9 s).

11 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.7 MB in 81 requests on a phone: images 1.7 MB (11), scripts 1.6 MB (34) and stylesheets 966 KiB (24). Under 2 MB keeps phones on slow connections fast.

3 images (662 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images are downloaded at several times the size a phone draws them, for example dark-logo-new.png at 1,231 px wide, shown at 225 px. Resized copies would save about 229 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

The robots meta tag says “noindex, nofollow, max-image-preview:large”: Google is told not to list this page at all.

Google's crawler is blocked from indexing this page.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 43 pages on changing.net and 19 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://www.changing.net/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.changing.net/services, https://www.changing.net/partners, https://www.changing.net/govservices, https://www.changing.net/careers, https://www.changing.net/recruitment and https://www.changing.net/contact and 3 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://www.changing.net/partners has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.changing.net/services, https://www.changing.net/partners, https://www.changing.net/govservices, https://www.changing.net/careers, https://www.changing.net/recruitment and https://www.changing.net/contact and 2 others took over 3 s to send their HTML from our server.

We fetched 9 pages linked from your homepage and read each the way a search engine does.

4 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 349 words of visible text.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.