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chefsedge.com.au website review

Visit site (opens in a new tab)Reviewed 10 November 202636 issues · 91 checks

This review found 36 issues worth fixing on chefsedge.com.au, 10 of them high impact, across 91 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s903 msMay 23Nov 7951 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.3 s
May 30, 20261.2 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.1 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.0 s
Oct 24, 2026997 ms
Oct 31, 2026949 ms
Nov 7, 2026951 ms
Real-visitor tap response (INP)75th percentile, phones
107 ms78 msMay 23Nov 7104 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202682 ms
May 30, 202681 ms
Jun 6, 202683 ms
Jun 13, 202683 ms
Jun 20, 202683 ms
Jun 27, 202685 ms
Jul 4, 202685 ms
Jul 11, 202683 ms
Jul 18, 202687 ms
Jul 25, 202687 ms
Aug 1, 202693 ms
Aug 8, 202696 ms
Aug 15, 202698 ms
Aug 22, 2026100 ms
Aug 29, 2026100 ms
Sep 5, 2026103 ms
Sep 12, 2026104 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 2026104 ms
Oct 10, 2026103 ms
Oct 17, 2026101 ms
Oct 24, 2026103 ms
Oct 31, 2026102 ms
Nov 7, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of chefsedge.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. chefsedge.com.au at 1.0 s1.0 s
  2. chefsedge.com.au at 2.0 s2.0 s
  3. chefsedge.com.au at 3.0 s3.0 s
  4. chefsedge.com.au at 4.0 s4.0 s
  5. chefsedge.com.au at 5.0 s5.0 s
  6. chefsedge.com.au at 6.0 s6.0 s
  7. chefsedge.com.au at 7.0 s7.0 s
  8. chefsedge.com.au at 8.0 s8.0 s

Speed

12 to fix56
  • Improve image delivery

    1.1 s · 566 KiB

    12 images could be 566 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Main-thread work: 6.4 s

    A phone's processor spends 6.4 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, returngo.ai and Clarity and others), adding 1.5 MB and 1.3 s of main-thread time.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Shopify adds 613 ms

    613 ms

    Shopify costs a phone 613 ms of main-thread work and 685 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    399 KiB

    About 399 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    342 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (342 KiB).

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 306 ms. During a long task the page ignores taps.

  • returngo.ai adds 274 ms

    274 ms

    returngo.ai costs a phone 274 ms of main-thread work and 239 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,032 HTML elements

    The page has 2,032 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • smile.io adds 96 ms

    96 ms

    smile.io costs a phone 96 ms of main-thread work and 353 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    66 KiB

    Polyfills for old browsers add 66 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Time to Interactive: 15.0 s

    15.0 s

    The page becomes fully interactive after 15.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.1 s

    6.1 s

    Your largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Yu Kurosaki Bunka knife, hand-forged in Japan”.

  • Total Blocking Time: 649 ms

    649 ms

    Scripts block taps and scrolling for 649 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 82 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 4.9 s

    4.9 s

    Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 585 ms

    585 ms

    Real visitors wait 585 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 23% faster for real visitors

    -23%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 4.0 MB in 283 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 283 requests on a phone: images 1.4 MB (30), scripts 1.3 MB (116) and other files 885 KiB (118). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    141 KiB

    3 images are downloaded at several times the size a phone draws them, for example DSC02488_16d823a7-2b19-443e-aa8d-cc7e312a9396.jpg at 600 px wide, shown at 93 px. Resized copies would save about 141 KiB.

  • 2 images in older formats

    2 images (107 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 135.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

8 to fixGoogle 8889
  • 33 text elements with low contrast

    33 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    7 elements hidden from screen readers can still receive keyboard focus.

  • Elements must only use permitted ARIA attributes (5 elements)

    Elements must only use permitted ARIA attributes: 5 elements on the page fail this check, rated serious by axe-core.

  • Links look like plain text

    5 links inside paragraphs rely on colour alone to stand out.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 43 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10090
  • Meta description is long (169 characters)

    Your meta description is 169 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization, Store and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.chefs-edge.com.au)”.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 336 internal links, 16 external

    The homepage links to 336 pages on chefsedge.com.au and 16 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Japanese Kitchen Knives & Homewares”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Japanese Knives | Handmade in Japan | Chef's Edge – Chef's Edge”.

  • Canonical URL set

    The canonical URL is https://www.chefs-edge.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.chefs-edge.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,314 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.chefs-edge.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://www.chefs-edge.com/pages/rewards and https://www.chefs-edge.com/pages/swym-wishlist have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 155 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://judge.me/api/v1/reviews?shop_domain=chefs-edgeau.myshopify.com&api_token=8mwvKSTu1a9ajpIV8k…”.

2 checks passed
  • Tap targets are thumb-sized

    355 of 358 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,132 words of copy

    The homepage carries about 2,132 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Add a note to your order” and “Contact Us”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Add a note to your order”, “Contact Us” and “🇯🇵 Japan Guide Eat, shop, explore”.

  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 85 testimonial or review blocks, a star rating, 1 trust badge and “4,500+ reviews”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at chefsedge.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Returngo Returns Exchanges · Judge Me Reviews · Microsoft Clarity · Candy Rack · Redo · Klaviyo Email Marketing Sms · Eg Auto Add To Cart · Bestpush · Captain Shipping Protection · getredo.com · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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