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chess.com website review

Visit site (opens in a new tab)Reviewed 11 October 202630 issues · 99 checks

This review found 30 issues worth fixing on chess.com, 11 of them high impact, across 99 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.1 s3.1 sApr 18Oct 33.4 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20263.5 s
Apr 25, 20263.7 s
May 2, 20263.9 s
May 9, 20264.0 s
May 16, 20264.0 s
May 23, 20263.8 s
May 30, 20263.7 s
Jun 6, 20263.5 s
Jun 13, 20263.3 s
Jun 20, 20263.3 s
Jun 27, 20263.3 s
Jul 4, 20263.3 s
Jul 11, 20263.4 s
Jul 18, 20263.5 s
Jul 25, 20263.5 s
Aug 1, 20263.6 s
Aug 8, 20263.7 s
Aug 15, 20263.5 s
Aug 22, 20263.5 s
Aug 29, 20263.3 s
Sep 5, 20263.2 s
Sep 12, 20263.3 s
Sep 19, 20263.3 s
Sep 26, 20263.4 s
Oct 3, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
256 ms217 msApr 18Oct 3228 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026237 ms
Apr 25, 2026240 ms
May 2, 2026242 ms
May 9, 2026241 ms
May 16, 2026240 ms
May 23, 2026244 ms
May 30, 2026248 ms
Jun 6, 2026251 ms
Jun 13, 2026250 ms
Jun 20, 2026247 ms
Jun 27, 2026242 ms
Jul 4, 2026238 ms
Jul 11, 2026236 ms
Jul 18, 2026233 ms
Jul 25, 2026229 ms
Aug 1, 2026225 ms
Aug 8, 2026222 ms
Aug 15, 2026221 ms
Aug 22, 2026221 ms
Aug 29, 2026224 ms
Sep 5, 2026226 ms
Sep 12, 2026227 ms
Sep 19, 2026227 ms
Sep 26, 2026228 ms
Oct 3, 2026228 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of chess.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. chess.com at 0.4 s0.4 s
  2. chess.com at 0.8 s0.8 s
  3. chess.com at 1.2 s1.2 s
  4. chess.com at 1.6 s1.6 s
  5. chess.com at 2.0 s2.0 s
  6. chess.com at 2.4 s2.4 s
  7. chess.com at 2.8 s2.8 s
  8. chess.com at 3.2 s3.2 s

chess.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix50
  • Main-thread work: 5.2 s

    A phone's processor spends 5.2 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    900 ms · 447 KiB

    About 447 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50 (desktop: 77). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    300 ms · 357 KiB

    193 files are served with short cache lifetimes, so returning visitors download them again (357 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 610 ms. During a long task the page ignores taps.

  • Render-blocking requests

    600 ms

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Reduce unused CSS

    300 ms · 33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Optanon adds 245 ms

    245 ms

    Optanon costs a phone 245 ms of main-thread work and 437 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Optanon, cloudflare.com and Sentry and others), adding 501 KiB and 258 ms of main-thread time.

  • Minify JavaScript

    150 ms · 44 KiB

    44 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    37 KiB

    1 image could be 37 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Phones get a much slower page than desktops

    Desktop scores 77 but mobile only 50. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 15.6 s

    15.6 s

    The page becomes fully interactive after 15.6 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.1 s

    6.1 s

    Your largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 1.5 s

    1.5 s

    Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 998 ms

    998 ms

    Real visitors wait 998 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 237 ms to 228 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 186 ms

    186 ms

    Real visitors wait 186 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Speed Index: 2.6 s

    2.6 s

    Visually, the page fills in at 2.6 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.0 MB in 215 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 215 requests on a phone: scripts 1.9 MB (154), media 440 KiB (1) and images 254 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    bots_1786350154615.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.8 g of CO₂ per visit

    0.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 100.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9394
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 8 images without alt text

    8 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 38 internal links, 8 external

    The homepage links to 38 pages on chess.com and 8 external pages.

8 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Play chess online for free on Chess.com with over 250 million members from around the world. Have fun playing with frie…”.

  • One H1 headline

    Your main headline reads: “Play Chess Online on the #1 Site!”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “Chess.com - Play Chess Online - Free Games”.

  • Canonical URL set

    The canonical URL is https://www.chess.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.chess.com/sitemapindex.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (202 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to /TEMPLATE, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /login_and_go, whose canonical is /login. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 6 pages without an H1

    /play, /puzzles, /learn, /train, /login_and_go and /play/computer have no <h1> headline, so visitors and search engines get no clear main topic.

  • 8 pages with very little text

    /play, /puzzles, /learn, /train, /community and /login_and_go and 2 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

4 checks passed
  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10078
  • 10 broken images

    10 images failed to load on a phone, for example https://www.chess.com/.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    8 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix89
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.chess.com/TEMPLATE (404).

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://chess.com/support.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (chess.com).

  • Valid certificate (62 days left)

    The certificate from Google Trust Services · WE1 verifies for chess.com and is valid for another 62 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://chess.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • No CAA record

    chess.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    chess.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 32 years old

    32 years

    chess.com was registered in Aug 1994 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2027

    chess.com is registered until Jul 2027.

Content and conversion

4 to fix58
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 176 words

    The homepage has only about 176 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Sign Up” and “Get Started”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Sign Up”, “Get Started” and “Start a Lesson”.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx include:_spf.google.com include:helpscoutemail.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “k2”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Upkeep, stack, hiring and company data from programmable.info

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