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classy.org website review
Visit site (opens in a new tab)Reviewed 27 October 202632 issues · 101 checks
This review found 32 issues worth fixing on classy.org, 15 of them high impact, across 101 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.5 s |
| May 16, 2026 | 3.5 s |
| May 23, 2026 | 3.5 s |
| May 30, 2026 | 3.4 s |
| Jun 6, 2026 | 3.4 s |
| Jun 13, 2026 | 3.4 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.4 s |
| Jul 18, 2026 | 3.4 s |
| Jul 25, 2026 | 3.4 s |
| Aug 1, 2026 | 3.3 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 3.3 s |
| Aug 22, 2026 | 3.3 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.2 s |
| Oct 3, 2026 | 3.2 s |
| Oct 10, 2026 | 3.1 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 3.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 163 ms |
| May 16, 2026 | 162 ms |
| May 23, 2026 | 169 ms |
| May 30, 2026 | 170 ms |
| Jun 6, 2026 | 174 ms |
| Jun 13, 2026 | 176 ms |
| Jun 20, 2026 | 171 ms |
| Jun 27, 2026 | 175 ms |
| Jul 4, 2026 | 173 ms |
| Jul 11, 2026 | 174 ms |
| Jul 18, 2026 | 173 ms |
| Jul 25, 2026 | 170 ms |
| Aug 1, 2026 | 172 ms |
| Aug 8, 2026 | 171 ms |
| Aug 15, 2026 | 172 ms |
| Aug 22, 2026 | 175 ms |
| Aug 29, 2026 | 175 ms |
| Sep 5, 2026 | 175 ms |
| Sep 12, 2026 | 172 ms |
| Sep 19, 2026 | 171 ms |
| Sep 26, 2026 | 170 ms |
| Oct 3, 2026 | 169 ms |
| Oct 10, 2026 | 166 ms |
| Oct 17, 2026 | 162 ms |
| Oct 24, 2026 | 161 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.0 s
3.6 s
4.2 s
4.7 s
classy.org does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
2.1 s · 647 KiBAbout 647 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Render-blocking requests
2.5 s17 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.
Use efficient cache lifetimes
1.8 s · 486 KiB17 files are served with short cache lifetimes, so returning visitors download them again (486 KiB).
Mobile performance score: 34
34/100Your mobile performance score is 34 (desktop: 59). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.5 s
A phone's processor spends 4.5 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
1.5 MB12 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Wistia and transcend-cdn.com and others), adding 1.4 MB and 1.4 s of main-thread time.
Google Tag Manager adds 664 ms
664 msGoogle Tag Manager costs a phone 664 ms of main-thread work and 693 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 379 ms. During a long task the page ignores taps.
Reduce unused CSS
160 ms · 51 KiBAbout 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.
Legacy JavaScript
31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need.
Minify JavaScript
10 ms · 3 KiB3 KiB could be saved by minifying JavaScript.
Phones get a much slower page than desktops
Desktop scores 59 but mobile only 34. A gap that wide usually means heavy scripts and images that hit phones hardest.
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 19.6 s
19.6 sYour largest element takes 19.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The #1 fundraising platform. For nonprofits.”.
Time to Interactive: 22.8 s
22.8 sThe page becomes fully interactive after 22.8 s. Good is under 3.8 s.
First Contentful Paint: 5.3 s
5.3 sThe first text or image appears after 5.3 s on a phone. Good is under 1.8 s.
Speed Index: 8.4 s
8.4 sVisually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 257 ms
257 msReal visitors wait 257 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 163 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 798 ms
798 msReal visitors wait 798 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.8 MB in 213 requests
7.8 MBYour homepage downloads 7.8 MB in 213 requests on a phone: images 3.6 MB (85), media 2.0 MB (3) and scripts 1.8 MB (44). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
img-home-case-study-ACS-opt-1024x654.png weighs 492 KiB. On a phone connection a single image that size takes seconds.
16 images in older formats
16 images (3.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
10 images below the first screen load straight away
10 images further down the page (1.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images far larger than shown
252 KiB3 images are downloaded at several times the size a phone draws them, for example img-home-case-study-ACS-opt.png at 1,103 px wide, shown at 326 px. Resized copies would save about 252 KiB.
About 2.2 g of CO₂ per visit
2.20 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.20 g of CO₂e: 263.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
48 images without alt text
48 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h3 → h5, h2 → h4 and h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“The #1 fundraising platform.For nonprofits.” and “$40 billion raised for good”). One clear main headline is easier for people and search engines.
100 internal links, 15 external
The homepage links to 100 pages on classy.org and 15 external pages.
7 checks passed
Meta description: 137 characters
Your meta description is 137 characters: “GoFundMe Pro is the next evolution in nonprofit fundraising, combining Classy’s powerful software with GoFundMe’s scale…”.
Title: 52 characters
Your title is a healthy 52 characters: “GoFundMe Pro | Nonprofit Online Fundraising Platform”.
Canonical URL set
The canonical URL is https://pro.gofundme.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://pro.gofundme.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,055 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 58 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://staging.classy-test.org/wp-content/uploads/2025/05/img-home-studio-intro-3.png.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot assign to read only property 'open' of object '#<Window>'”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
48 of 48 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
2 redirects before the homepage
Opening https://classy.org goes through 2 redirects before the homepage loads.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (pro.gofundme.com).
Valid certificate (104 days left)
The certificate from Amazon · Amazon RSA 2048 M04 verifies for classy.org and is valid for another 104 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://classy.org redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 51 links work
All 51 links checked from your homepage (40 internal, 11 external) answered without errors.
Domain and trust
No CAA record
gofundme.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
gofundme.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 16 years old
16 yearsgofundme.com was registered in Jan 2010 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jan 2028
gofundme.com is registered until Jan 2028.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 512 words of copy
The homepage carries about 512 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Pricing” and “Request a demo”.
12 calls to action
The homepage has 12 calls to action, for example “Pricing”, “Request a demo” and “Request a demoGet demo”.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 7 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{i}._ip.%{h}._ehlo.%{d}._spf.vali.email ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “k1” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Hiring
- Hiring
- 21 open roles
- Teams
- Engineering (6), Data (5), Emerging Talent (4), Marketing (2)
- Job board
- greenhouse
- Careers page
- www.gofundme.com/c/careers (opens in a new tab)
Company
- Founded
- 2006
- Headquarters
- San Diego
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on classy.org, including 18 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.