choicesignsupply.com website review

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

12 images could be 190 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

About 41 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

4 third-party services load with your homepage (Klaviyo, Shopify and Google Fonts and others), adding 468 KiB and 111 ms of main-thread time.

3 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 8.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 8.5 s. Good is under 3.8 s.

Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.5 MB in 194 requests on a phone: images 924 KiB (30), other files 902 KiB (84) and scripts 424 KiB (60). Under 2 MB keeps phones on slow connections fast.

Mutoh_Mobile_Slider.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example Screenshot_2025-04-01_at_4.34.05_PM.png at 2,596 px wide, shown at 370 px. Resized copies would save about 55 KiB.

1 image (31 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 elements hidden from screen readers can still receive keyboard focus.

1 link inside paragraphs relies on colour alone to stand out.

All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

3 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

Your meta description is 241 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 88 pages on choicesignsupply.com and 4 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://choicesignsupply.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

10 of 44 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 image is served at too low a resolution for sharp phone screens.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 772 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.