choose.love website review

17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Optanon and spicegems.org and others), adding 847 KiB and 879 ms of main-thread time.

Google Tag Manager costs a phone 467 ms of main-thread work and 495 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 418 KiB of JavaScript is downloaded but never used on this page.

Optanon costs a phone 293 ms of main-thread work and 244 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.5 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

6 long tasks block the main thread while loading, the longest for 239 ms. During a long task the page ignores taps.

10 files are served with short cache lifetimes, so returning visitors download them again (70 KiB).

9 images could be 174 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 29 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

The page becomes fully interactive after 9.8 s. Good is under 3.8 s.

Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Scripts block taps and scrolling for 390 ms in total while the page loads. Good is under 200 ms.

Your homepage downloads 2.5 MB in 212 requests on a phone: scripts 834 KiB (47), other files 756 KiB (103) and images 653 KiB (27). Under 2 MB keeps phones on slow connections fast.

Bundle_warmth_Gradient_89aec626-ae5c-4999-89b9-27aaa64ae19a. is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 dropdown has no label.

12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 70 characters, so Google will cut it off around 60: “Choose Love: Everything you buy supports refugees and displaced people”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

2 links have no real href, so search engines can't follow them.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 38 pages on choose.love and 18 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://choose.love/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://choose.love/products/buy-it-all-3 declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

https://choose.love/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/ and https://choose.love/products/buy-it-all-3 all use the title “Choose Love: Everything you buy supports refugees and displaced people”. Search engines can't tell which page to show for a search, so each competes with the others.

https://choose.love/collections/all and https://choose.love/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

https://choose.love/collections/all, https://choose.love/customer_authentication/redirect, https://choose.love/collections/everything, https://choose.love/pages/corporate-gifting, https://choose.love/products/buy-it-all-3 and https://choose.love/collections/winter-essentials and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://choose.love/.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 478 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and TikTok Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 10 cookies (measured from a US location before any click).

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.