chrishonn.com website review

About 30 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

About 16 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 120 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 image could be 5 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

1 third-party service load with your homepage (Shopify), adding 7 KiB and 3 ms of main-thread time.

Your largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Casart Vanity Dressing Table with Mirror and Stool, 360° Ro…”. Most of its time is element render delay (1.4 s).

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.28 g of CO₂e: 33.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 10 characters: “Chris Honn”. Between 30 and 65 characters leaves room to say what you do and for whom.

Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://chrishonn.com{{ routes.search_url …”.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 16 pages on chrishonn.com and 2 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 5 pages linked from your homepage and read each the way a search engine does.

5 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 106 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.