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cillco.com website review
Visit site (opens in a new tab)Reviewed 11 November 202635 issues · 75 checks
This review found 35 issues worth fixing on cillco.com, 9 of them high impact, across 75 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Use efficient cache lifetimes
2.3 s · 485 KiB56 files are served with short cache lifetimes, so returning visitors download them again (485 KiB).
Render-blocking requests
1.0 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
600 ms · 97 KiBAbout 97 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Reduce unused CSS
150 ms · 154 KiBAbout 154 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Hubspot and hubspotusercontent-eu1.net and others), adding 339 KiB and 206 ms of main-thread time.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 83 ms. During a long task the page ignores taps.
Improve image delivery
67 KiB2 images could be 67 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
14 KiBPolyfills for old browsers add 14 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.1 s
A phone's processor spends 1.1 s on main-thread work while loading, 526 ms of it running JavaScript. That is comfortably low.
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 20.6 s
20.6 sYour largest element takes 20.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Én merkevare - to selskap Sammen styrker vi virksomheten din”.
Time to Interactive: 20.6 s
20.6 sThe page becomes fully interactive after 20.6 s. Good is under 3.8 s.
Speed Index: 4.8 s
4.8 sVisually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.1
0.1The layout shifts by 0.1 while loading, so content jumps under the reader's thumb. Good is under 0.1.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
First Contentful Paint: 0.9 s
0.9 sThe first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 55 ms
55 msScripts block the page for only 55 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.6 MB in 81 requests
3.6 MBYour homepage downloads 3.6 MB in 81 requests on a phone: images 2.9 MB (37), scripts 406 KiB (16) and fonts 147 KiB (4). Under 2 MB keeps phones on slow connections fast.
About 1.0 g of CO₂ per visit
1.02 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 121.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (4 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 4 elements on the page fail this check, rated moderate by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Main landmark should not be contained in another landmark (1 element)
Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one main landmark (1 element)
Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3, h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 45 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (6 characters)
Your title is only 6 characters: “Cillco”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
4 H1 headlines
There are 4 <h1> headlines (“Helhetlige løsninger for din bedrifts suksess”, “” and “”). One clear main headline is easier for people and search engines.
Meta description is long (171 characters)
Your meta description is 171 characters; Google truncates after about 160, so the end of your pitch is cut.
39 internal links, 8 external
The homepage links to 39 pages on cillco.com and 8 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.cillco.com/no/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.cillco.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.cillco.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (229 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to https://www.cillco.com/en/home-old, which answers with an error. Visitors hit a dead end and search engines drop it.
3 pages share a title
https://www.cillco.com/no, / and https://www.cillco.com/en all use the title “Cillco”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://www.cillco.com/no/legal-privacy-policy has no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /, whose canonical is https://www.cillco.com/no. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
5 pages without an H1
https://www.cillco.com/no/konsulenter, https://www.cillco.com/no/ifs-erp, https://www.cillco.com/no/om-cillco, https://www.cillco.com/no/kontakt-oss and https://www.cillco.com/no/blogg have no <h1> headline, so visitors and search engines get no clear main topic.
13 internal pages checked
We fetched 13 pages linked from your homepage and read each the way a search engine does.
2 checks passed
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
13 small tap targets
13 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 38 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 262 words of copy
The homepage carries about 262 words of visible text.
2 checks passed
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies, 8 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
18 other companies contacted
Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at cillco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Analytics
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on cillco.com, including 9 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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