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cio.com website review

Visit site (opens in a new tab)Reviewed 27 October 202648 issues · 111 checks

This review found 48 issues worth fixing on cio.com, 15 of them high impact, across 111 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.1 sMay 9Oct 242.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.3 s
May 16, 20262.3 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.5 s
Jul 25, 20262.4 s
Aug 1, 20262.5 s
Aug 8, 20262.6 s
Aug 15, 20262.7 s
Aug 22, 20262.7 s
Aug 29, 20262.6 s
Sep 5, 20262.5 s
Sep 12, 20262.4 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.4 s
Oct 10, 20262.5 s
Oct 17, 20262.4 s
Oct 24, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
251 ms101 msMay 9Oct 24187 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026126 ms
May 16, 2026124 ms
May 23, 2026126 ms
May 30, 2026129 ms
Jun 6, 2026130 ms
Jun 13, 2026129 ms
Jun 20, 2026122 ms
Jun 27, 2026118 ms
Jul 4, 2026118 ms
Jul 11, 2026122 ms
Jul 18, 2026137 ms
Jul 25, 2026142 ms
Aug 1, 2026148 ms
Aug 8, 2026156 ms
Aug 15, 2026166 ms
Aug 22, 2026187 ms
Aug 29, 2026196 ms
Sep 5, 2026203 ms
Sep 12, 2026203 ms
Sep 19, 2026219 ms
Sep 26, 2026220 ms
Oct 3, 2026229 ms
Oct 10, 2026234 ms
Oct 17, 2026213 ms
Oct 24, 2026187 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of cio.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. cio.com at 0.4 s0.4 s
  2. cio.com at 0.8 s0.8 s
  3. cio.com at 1.1 s1.1 s
  4. cio.com at 1.5 s1.5 s
  5. cio.com at 1.9 s1.9 s
  6. cio.com at 2.3 s2.3 s
  7. cio.com at 2.6 s2.6 s
  8. cio.com at 3.0 s3.0 s

cio.com does not allow embedding, so this is Google's rendering of the page.

Speed

16 to fix50
  • Render-blocking requests

    3.0 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

  • Main-thread work: 9.4 s

    A phone's processor spends 9.4 s on main-thread work while loading, 6.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and onthe.io and others), adding 4.5 MB and 3.5 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 2.6 MB

    About 2.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    1.3 MB

    32 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).

  • YouTube adds 957 ms

    957 ms

    YouTube costs a phone 957 ms of main-thread work and 2.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    600 ms · 232 KiB

    About 232 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Google Tag Manager adds 753 ms

    753 ms

    Google Tag Manager costs a phone 753 ms of main-thread work and 551 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • onthe.io adds 631 ms

    631 ms

    onthe.io costs a phone 631 ms of main-thread work and 18 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 192 KiB

    Polyfills for old browsers add 192 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    300 ms · 128 KiB

    3 images could be 128 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • permutive.app adds 391 ms

    391 ms

    permutive.app costs a phone 391 ms of main-thread work and 184 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 393 ms. During a long task the page ignores taps.

  • Facebook adds 350 ms

    350 ms

    Facebook costs a phone 350 ms of main-thread work and 255 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,397 HTML elements

    The page has 2,397 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 33.2 s

    33.2 s

    The page becomes fully interactive after 33.2 s. Good is under 3.8 s.

  • Speed Index: 10.6 s

    10.6 s

    Visually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 209 ms

    209 ms

    Real visitors wait 209 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 60% slower for real visitors

    +60%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 126 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 3.8 s

    3.8 s

    Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Image”.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.7 MB in 259 requests

    6.7 MB

    Your homepage downloads 6.7 MB in 259 requests on a phone: scripts 5.3 MB (73), images 392 KiB (48) and stylesheets 346 KiB (23). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (32 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.9 g of CO₂ per visit

    1.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.89 g of CO₂e: 226.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 9390
  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (31 elements).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10090
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 186 internal links, 34 external

    The homepage links to 186 pages on cio.com and 34 external pages.

7 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “Find the peer insights and expert advice IT leaders need to create business value with technology, drive innovation and…”.

  • Title: 36 characters

    Your title is a healthy 36 characters: “CIO.com - The voice of IT leadership”.

  • Canonical URL set

    The canonical URL is https://www.cio.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.cio.com/sitemap-index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,950 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 1 linked page hidden from search

    /contributor-content is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    /events and /contributor-content have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /contributor-content has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 94 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “consentManager is not defined”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    74 of 74 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 8 links through redirect chains

    8 links go through two or more redirects, for example http://pubads.g.doubleclick.net/gampad/clk?id=7457894118&iu=/8456/IDG.G_B2B_CIO.com.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cio.com).

  • Valid certificate (44 days left)

    The certificate from Let's Encrypt · YE2 verifies for cio.com and is valid for another 44 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://cio.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    cio.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    cio.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 31 years old

    31 years

    cio.com was registered in Feb 1995 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    cio.com is registered until Feb 2027.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,518 words of copy

    The homepage carries about 1,518 words of visible text.

2 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “DEMO” and “Contact Us”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be cio.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:cvent-planner.com include:mailgun.org include:1946654.spf05.hubspotem…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “hs1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 37 cookies set on arrival

    37

    Opening the homepage sets 37 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 67 other companies contacted

    Loading the homepage contacts 67 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 6.8.11; the current release is 7.1.3.

Stack

CMS
WordPress 6.8.11
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Cloudflare

Hiring

Hiring
1 open role
Teams
Ophthalmologist (1)
Job board
greenhouse

Company

Founded
1987

Upkeep, stack, hiring and company data from programmable.info

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This review found 48 issues on cio.com, including 28 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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