Website review, no card needed

clairefontaine.com logo

clairefontaine.com website review

Visit site (opens in a new tab)Reviewed 18 October 202645 issues · 107 checks

This review found 45 issues worth fixing on clairefontaine.com, 22 of them high impact, across 107 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.9 sApr 25Oct 103.2 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20263.0 s
May 2, 20263.1 s
May 9, 20263.1 s
May 16, 20263.0 s
May 23, 20263.0 s
May 30, 20263.0 s
Jun 6, 20262.9 s
Jun 13, 20262.9 s
Jun 20, 20262.9 s
Jun 27, 20263.0 s
Jul 4, 20263.0 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20263.0 s
Aug 29, 20263.0 s
Sep 5, 20263.0 s
Sep 12, 20262.9 s
Sep 19, 20263.0 s
Sep 26, 20263.0 s
Oct 3, 20263.1 s
Oct 10, 20263.2 s
Real-visitor tap response (INP)75th percentile, phones
147 ms137 msApr 25Oct 10141 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026139 ms
May 2, 2026140 ms
May 9, 2026142 ms
May 16, 2026143 ms
May 23, 2026143 ms
May 30, 2026144 ms
Jun 6, 2026146 ms
Jun 13, 2026146 ms
Jun 20, 2026146 ms
Jun 27, 2026145 ms
Jul 4, 2026143 ms
Jul 11, 2026145 ms
Jul 18, 2026145 ms
Jul 25, 2026143 ms
Aug 1, 2026142 ms
Aug 8, 2026140 ms
Aug 15, 2026138 ms
Aug 22, 2026140 ms
Aug 29, 2026142 ms
Sep 5, 2026142 ms
Sep 12, 2026144 ms
Sep 19, 2026141 ms
Sep 26, 2026141 ms
Oct 3, 2026142 ms
Oct 10, 2026141 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of clairefontaine.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. clairefontaine.com at 1.4 s1.4 s
  2. clairefontaine.com at 2.8 s2.8 s
  3. clairefontaine.com at 4.2 s4.2 s
  4. clairefontaine.com at 5.6 s5.6 s
  5. clairefontaine.com at 7.0 s7.0 s
  6. clairefontaine.com at 8.4 s8.4 s
  7. clairefontaine.com at 9.8 s9.8 s
  8. clairefontaine.com at 11.2 s11.2 s

clairefontaine.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix41
  • Improve image delivery

    10.7 s · 4.7 MB

    15 images could be 4.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.7 s faster on a phone.

  • Reduce unused JavaScript

    7.5 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.5 s faster on a phone.

  • Render-blocking requests

    7.3 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.3 s.

  • Reduce unused CSS

    5.5 s · 881 KiB

    About 881 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 5.5 s faster on a phone.

  • Font display

    3.0 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 3.0 s).

  • Use efficient cache lifetimes

    1.6 s · 396 KiB

    51 files are served with short cache lifetimes, so returning visitors download them again (396 KiB).

  • Minify JavaScript

    1.1 s · 114 KiB

    114 KiB could be saved by minifying JavaScript.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41 (desktop: 32). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Accessibe Accessibility Overlay and Google CDN and others), adding 1.1 MB and 619 ms of main-thread time.

  • Google Tag Manager adds 236 ms

    236 ms

    Google Tag Manager costs a phone 236 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google CDN adds 123 ms

    123 ms

    Google CDN costs a phone 123 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 240 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 10 KiB

    10 KiB could be saved by minifying CSS.

  • Document request latency

    101 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Legacy JavaScript

    35 KiB

    Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 321 ms

    321 ms

    Your server sent the HTML in 321 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.2 s

    5.2 s

    Real visitors wait 5.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.1 s

    4.1 s

    Real visitors see the first content after 4.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 9.3 s

    9.3 s

    The first text or image appears after 9.3 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 51.6 s

    51.6 s

    Your largest element takes 51.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “MANGA STARTER SET The perfect gift for mangaka artists! Mor…”.

  • Speed Index: 20.6 s

    20.6 s

    Visually, the page fills in at 20.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 52.9 s

    52.9 s

    The page becomes fully interactive after 52.9 s. Good is under 3.8 s.

  • Total Blocking Time: 544 ms

    544 ms

    Scripts block taps and scrolling for 544 ms in total while the page loads. Good is under 200 ms.

  • 21 images without width and height

    21 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 139 ms to 141 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 3.0 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 150 ms

    150 ms

    Real visitors wait 150 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.041

    0.041

    The layout barely moves while loading (CLS 0.041, good is under 0.1).

Images and page weight

4 to fix33
  • Page weight: 15.6 MB in 125 requests

    15.6 MB

    Your homepage downloads 15.6 MB in 125 requests on a phone: images 12.0 MB (46), scripts 2.3 MB (49) and stylesheets 892 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 14 images far larger than shown

    1.6 MB

    14 images are downloaded at several times the size a phone draws them, for example Blockx-2.png at 2,657 px wide, shown at 100 px. Resized copies would save about 1.6 MB.

  • 23 images in older formats

    23 images (2.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 15 images below the first screen load straight away

    15 images further down the page (1.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.4 g of CO₂ per visit

    4.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.42 g of CO₂e: 530.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 8794
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 32 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9284
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Clairefontaine - Stationery, art & crafts for school, office & home”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 136 internal links, 15 external

    The homepage links to 136 pages on clairefontaine.com and 15 external pages.

5 checks passed
  • Meta description: 127 characters

    Your meta description is 127 characters: “Paper, diary, notebooks, planner and envelopes… by Clairefontaine. More than 8.500 products for school, art and office …”.

  • One H1 headline

    Your main headline reads: “School stationery, fine arts, handicraft and office”.

  • Canonical URL set

    The canonical URL is https://www.clairefontaine.com/gb/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.clairefontaine.com/1_index_sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (555 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 1 linked page hidden from search

    /gb/contenu/17/notebooks-pads-videos is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    /gb/513/deficients-visuels and /gb/505/travaux-pratiques-et-dessin have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page slow to respond

    /gb/314/notebooks took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 120 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

2 checks passed
  • Tap targets are thumb-sized

    22 of 23 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • 2 redirects before the homepage

    Opening https://clairefontaine.com goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (clairefontaine.com).

  • Valid certificate (53 days left)

    The certificate from Let's Encrypt · YR2 verifies for clairefontaine.com and is valid for another 53 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://clairefontaine.com redirects to the secure version.

  • All 50 links work

    All 50 links checked from your homepage (40 internal, 10 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    clairefontaine.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    clairefontaine.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    clairefontaine.com was registered in Jun 1997 through Gandi SAS. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2028

    clairefontaine.com is registered until Jun 2028.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 361 words of copy

    The homepage carries about 361 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Exercise book and book covers” and “Contact”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be clairefontaine.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx a:mx2.clrh.net ip4:212.103.26.224/32 ip4:212.103.26.225/32 include:exacompta.com include:spf.protection.outlo…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “dkim”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

  • It loads jQuery 1.11.0, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
E-commerce
PrestaShop
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This free review found 45 issues on clairefontaine.com, including 22 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25