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clovis.com.br website review
Visit site (opens in a new tab)Reviewed 3 November 202638 issues · 103 checks
This review found 38 issues worth fixing on clovis.com.br, 9 of them high impact, across 103 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.8 s |
| May 23, 2026 | 3.8 s |
| May 30, 2026 | 4.0 s |
| Jun 6, 2026 | 4.2 s |
| Jun 13, 2026 | 4.5 s |
| Jun 20, 2026 | 4.6 s |
| Jun 27, 2026 | 4.5 s |
| Jul 4, 2026 | 4.7 s |
| Jul 11, 2026 | 4.8 s |
| Jul 18, 2026 | 4.8 s |
| Jul 25, 2026 | 4.9 s |
| Aug 1, 2026 | 4.9 s |
| Aug 8, 2026 | 4.9 s |
| Aug 15, 2026 | 5.0 s |
| Aug 22, 2026 | 5.0 s |
| Aug 29, 2026 | 5.1 s |
| Sep 5, 2026 | 5.1 s |
| Sep 12, 2026 | 5.2 s |
| Sep 19, 2026 | 5.2 s |
| Sep 26, 2026 | 5.2 s |
| Oct 3, 2026 | 5.2 s |
| Oct 10, 2026 | 5.0 s |
| Oct 17, 2026 | 4.4 s |
| Oct 24, 2026 | 3.9 s |
| Oct 31, 2026 | 3.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 147 ms |
| May 23, 2026 | 149 ms |
| May 30, 2026 | 151 ms |
| Jun 6, 2026 | 152 ms |
| Jun 13, 2026 | 154 ms |
| Jun 20, 2026 | 153 ms |
| Jun 27, 2026 | 153 ms |
| Jul 4, 2026 | 154 ms |
| Jul 11, 2026 | 152 ms |
| Jul 18, 2026 | 153 ms |
| Jul 25, 2026 | 154 ms |
| Aug 1, 2026 | 153 ms |
| Aug 8, 2026 | 155 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 153 ms |
| Aug 29, 2026 | 153 ms |
| Sep 5, 2026 | 154 ms |
| Sep 12, 2026 | 157 ms |
| Sep 19, 2026 | 157 ms |
| Sep 26, 2026 | 156 ms |
| Oct 3, 2026 | 156 ms |
| Oct 10, 2026 | 152 ms |
| Oct 17, 2026 | 138 ms |
| Oct 24, 2026 | 127 ms |
| Oct 31, 2026 | 115 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.5 s
3.0 s
3.5 s
4.0 s
clovis.com.br does not allow embedding, so this is Google's rendering of the page.
Speed
Mobile performance score: 72
72/100Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
692 KiB35 files are served with short cache lifetimes, so returning visitors download them again (692 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, jQuery CDN and Clarity and others), adding 872 KiB and 601 ms of main-thread time.
Improve image delivery
632 KiB10 images could be 632 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
539 KiBAbout 539 KiB of JavaScript is downloaded but never used on this page.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 400 ms. During a long task the page ignores taps.
Reduce unused CSS
300 ms · 35 KiBAbout 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.2 s
A phone's processor spends 3.2 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 225 ms
225 msGoogle Tag Manager costs a phone 225 ms of main-thread work and 356 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,992 HTML elements
The page has 1,992 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Render-blocking requests
250 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 250 ms.
Legacy JavaScript
28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need.
Minify JavaScript
21 KiB21 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 44 ms
44 msYour server sent the HTML in 44 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 15.2 s
15.2 sThe page becomes fully interactive after 15.2 s. Good is under 3.8 s.
Largest Contentful Paint: 4.3 s
4.3 sYour largest element takes 4.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Esquenta Black friday”.
Real-user TTFB: 1.0 s
1.0 sReal visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 447 ms
447 msScripts block taps and scrolling for 447 ms in total while the page loads. Good is under 200 ms.
Speed Index: 4.4 s
4.4 sVisually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.8 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 190 ms
190 msReal visitors wait 190 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Tap response (INP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 147 ms to 115 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.7 MB in 172 requests
2.7 MBYour homepage downloads 2.7 MB in 172 requests on a phone: images 1.3 MB (43), scripts 1.1 MB (78) and fonts 145 KiB (8). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
01a15f0f-b7ba-73ff-b338-2a4eed6cc430 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (138 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.8 g of CO₂ per visit
0.76 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 91.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
46 text elements with low contrast
46 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
14 images without alt text
14 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (174 elements)
All page content should be contained by landmarks: 174 elements on the page fail this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
112 internal links, 18 external
The homepage links to 112 pages on clovis.com.br and 18 external pages.
8 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “Lojas Clovis Calçados Online. Rasteira, Sapatilha, Sandália, Bota, Sapato Feminino, Masculinos, Calçados Infantis para …”.
One H1 headline
Your main headline reads: “Clovis Calçados”.
Title: 50 characters
Your title is a healthy 50 characters: “Clovis Calçados | Femininos, Masculinos e Infantis”.
Canonical URL set
The canonical URL is https://www.clovis.com.br/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.clovis.com.br/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (778 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (1 KiB, 10 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to /s, which answers with an error. Visitors hit a dead end and search engines drop it.
1 linked page hidden from search
/esporte is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
/feminino and /feminino/sandalia,tamanco,rasteira all use the title “Compre Calçados Femininos Online | Clovis Calçados”. Search engines can't tell which page to show for a search, so each competes with the others.
9 pages share a meta description
/nossas-lojas, /novidades, /esporte, /marcas, /outlet and /esquenta and 1 other use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example /Converse, whose canonical is /converse. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
/Converse has no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
/melissa and /vizzano took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 92 found) and read each the way a search engine does.
2 checks passed
Every page has a meta description
All 14 pages that loaded have a meta description.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of undefined (reading 'register')”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
41 of 46 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://www.clovisesporte.com.br/termo (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
4 links through redirect chains
4 links go through two or more redirects, for example http://www.clovisesporte.com.br/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (clovis.com.br).
Valid certificate (63 days left)
The certificate from Google Trust Services · WE1 verifies for clovis.com.br and is valid for another 63 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://clovis.com.br redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
clovis.com.br has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
clovis.com.br's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 26 years old
26 yearsclovis.com.br was registered in Jun 2000. An established domain carries more trust with email providers and search engines.
Registered until Jun 2031
clovis.com.br is registered until Jun 2031.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 673 words of copy
The homepage carries about 673 words of visible text.
3 checks passed
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be clovis.com.br is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:emailnuvem.com include:amazonses.com include:mail.zendesk.com include:allin.clovis.com.br include:spf1.a…”.
DKIM signing found
A DKIM key is published (selector “s1”, “s2” and “dkim”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- Analytics
- Microsoft Clarity
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on clovis.com.br, including 17 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.