Website review, no card needed
colsonjoe.com website review
Visit site (opens in a new tab)Reviewed 13 November 202630 issues · 88 checks
This review found 30 issues worth fixing on colsonjoe.com, 14 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #30,995 of 109,350 reviewed websitesbeats 66%
- #20,633 of 61,859 online storesbeats 60%
- #19,953 of 56,401 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
| Nov 7, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 156 ms |
| May 30, 2026 | 155 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 163 ms |
| Jun 20, 2026 | 166 ms |
| Jun 27, 2026 | 169 ms |
| Jul 4, 2026 | 171 ms |
| Jul 11, 2026 | 173 ms |
| Jul 18, 2026 | 171 ms |
| Jul 25, 2026 | 170 ms |
| Aug 1, 2026 | 165 ms |
| Aug 8, 2026 | 171 ms |
| Aug 15, 2026 | 175 ms |
| Aug 22, 2026 | 179 ms |
| Aug 29, 2026 | 187 ms |
| Sep 5, 2026 | 189 ms |
| Sep 12, 2026 | 196 ms |
| Sep 19, 2026 | 200 ms |
| Sep 26, 2026 | 201 ms |
| Oct 3, 2026 | 199 ms |
| Oct 10, 2026 | 194 ms |
| Oct 17, 2026 | 194 ms |
| Oct 24, 2026 | 193 ms |
| Oct 31, 2026 | 192 ms |
| Nov 7, 2026 | 196 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
3.7 s · 399 KiBAbout 399 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.
Avoid multiple page redirects
3.3 sThe page goes through 1 redirect before it starts loading, costing about 3.3 s. Link and advertise the final URL directly.
Improve image delivery
300 ms · 1.4 MB45 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Mobile performance score: 61
61/100Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
300 ms · 48 KiB13 files are served with short cache lifetimes, so returning visitors download them again (48 KiB).
2,311 HTML elements
The page has 2,311 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 116 ms
116 msShopify costs a phone 116 ms of main-thread work and 386 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Yotpo and Other Google APIs/SDKs and others), adding 817 KiB and 282 ms of main-thread time.
Reduce unused CSS
170 ms · 28 KiBAbout 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 170 ms faster on a phone.
Legacy JavaScript
150 ms · 39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 6 KiB6 KiB could be saved by minifying JavaScript.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 107 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 18.7 s
18.7 sYour largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hands tying a ribbon around a stack of gift boxes from Plat…”.
Time to Interactive: 18.9 s
18.9 sThe page becomes fully interactive after 18.9 s. Good is under 3.8 s.
Speed Index: 8.5 s
8.5 sVisually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Tap response (INP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 156 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
29 images without width and height
29 images have no width and height attributes, so the layout jumps as each one loads.
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 169 ms
169 msReal visitors wait 169 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 609 ms
609 msReal visitors wait 609 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 31% faster for real visitors
-31%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 91 ms
91 msScripts block the page for only 91 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.3 MB in 323 requests
5.3 MBYour homepage downloads 5.3 MB in 323 requests on a phone: images 2.7 MB (77), scripts 1.2 MB (86) and other files 938 KiB (128). Under 2 MB keeps phones on slow connections fast.
8 images below the first screen load straight away
8 images further down the page (201 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.5 g of CO₂ per visit
1.49 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 178.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must be contained by particular parents (16 elements)
Certain ARIA roles must be contained by particular parents: 16 elements on the page fail this check, rated critical by axe-core.
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
25 text elements with low contrast
25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
<svg> elements with an img or image role must have alternative text (11 elements)
<svg> elements with an img or image role must have alternative text: 11 elements on the page fail this check, rated serious by axe-core.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 66 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
255 internal links, 11 external
The homepage links to 255 pages on colsonjoe.com and 11 external pages.
8 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “A gift they’ll open again and again—books, snacks, self-care, and hobby boxes for women, men, teens, and kids, from hun…”.
One H1 headline
Your main headline reads: “Whoever's on your list, there's a box for that.”.
Title: 61 characters
Your title is a healthy 61 characters: “Gift Subscription Boxes for Whoever’s on Your List | Cratejoy”.
Canonical URL set
The canonical URL is https://www.cratejoy.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.cratejoy.com/sitemap.xml.
AI search readiness
Parts of the site are closed to 6 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.
3 checks passed
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,068 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.cratejoy.com/llms.txt (15 KiB, 87 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 147 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56032622&Ver=2&mid=26d8a583-4d25-41bf-a1e8-a57a6e614de1&bo=1&sid=a817daf0df8111f18bc4a57b4b39284f&vid=a8182910df8111f1be823921e5d2695a&vids=1&msclkid=N&pi=918639831&lg.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cratejoy.cloudflareaccess.com/cdn-cgi/access/login/stats.cratejoy.com?kid=982387fa…”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
30 of 30 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 1,293 words of copy
The homepage carries about 1,293 words of visible text.
5 checks passed
32 calls to action
The homepage has 32 calls to action, for example “Gift Shop”, “Shop By Recipient” and “Shop for Kids”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 4 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and TikTok Pixel.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads FullStory, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
35 cookies set on arrival
35Opening the homepage sets 35 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
47 other companies contacted
Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at colsonjoe.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Essential A B Testing · Yoast Seo · Checkmate · Paywhirl Subscriptions · Yotpo Product Reviews · Klaviyo Email Marketing Sms · Simple Social Login · shareasale.com · rakutenadvertising.io · cloudfront.net · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on colsonjoe.com, including 14 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.