Website review, no card needed
comforth.dk website review
Visit site (opens in a new tab)Reviewed 9 November 202634 issues · 103 checks
This review found 34 issues worth fixing on comforth.dk, 14 of them high impact, across 103 checks. The most urgent: mobile performance score: 45. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #22,268 of 81,836 reviewed websitesbeats 67%
- #13,291 of 40,618 online storesbeats 61%
- #12,721 of 35,998 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 188 ms |
| May 23, 2026 | 184 ms |
| May 30, 2026 | 189 ms |
| Jun 6, 2026 | 194 ms |
| Jun 13, 2026 | 196 ms |
| Jun 20, 2026 | 196 ms |
| Jun 27, 2026 | 189 ms |
| Jul 4, 2026 | 188 ms |
| Jul 11, 2026 | 178 ms |
| Jul 18, 2026 | 180 ms |
| Jul 25, 2026 | 179 ms |
| Aug 1, 2026 | 178 ms |
| Aug 8, 2026 | 188 ms |
| Aug 15, 2026 | 195 ms |
| Aug 22, 2026 | 206 ms |
| Aug 29, 2026 | 215 ms |
| Sep 5, 2026 | 222 ms |
| Sep 12, 2026 | 225 ms |
| Sep 19, 2026 | 221 ms |
| Sep 26, 2026 | 213 ms |
| Oct 3, 2026 | 208 ms |
| Oct 10, 2026 | 210 ms |
| Oct 17, 2026 | 197 ms |
| Oct 24, 2026 | 204 ms |
| Oct 31, 2026 | 204 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.3 s
3.5 s
4.6 s
5.8 s
6.9 s
8.1 s
9.3 s
comforth.dk does not allow embedding, so this is Google's rendering of the page.
Speed
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.8 s
A phone's processor spends 8.8 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Facebook, Klaviyo and alia-prod.com and others), adding 1.9 MB and 1.5 s of main-thread time.
Reduce unused JavaScript
300 ms · 820 KiBAbout 820 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
200 ms · 625 KiB24 files are served with short cache lifetimes, so returning visitors download them again (625 KiB).
Render-blocking requests
650 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Improve image delivery
150 ms · 271 KiB17 images could be 271 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Shopify adds 213 ms
213 msShopify costs a phone 213 ms of main-thread work and 696 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 247 ms
247 msKlaviyo costs a phone 247 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 251 ms
251 msFacebook costs a phone 251 ms of main-thread work and 227 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,057 HTML elements
The page has 2,057 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 207 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 55 KiBAbout 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
64 KiBPolyfills for old browsers add 64 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
10 KiB10 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 26.1 s
26.1 sThe page becomes fully interactive after 26.1 s. Good is under 3.8 s.
Speed Index: 9.6 s
9.6 sVisually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Kvinde slapper af i Comforth infrarødt sauna tæppe i sofaen”.
Total Blocking Time: 1.0 s
1.0 sScripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 188 ms to 204 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 166 ms
166 msReal visitors wait 166 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 554 ms
554 msReal visitors wait 554 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.2 MB in 430 requests
5.2 MBYour homepage downloads 5.2 MB in 430 requests on a phone: scripts 2.4 MB (116), other files 1.2 MB (228) and images 1.1 MB (55). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
BF25-DK_Airpurifier_Mobil_otp_07ef59f2-f368-499e-8646-5376ca is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (50 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.5 g of CO₂ per visit
1.48 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.48 g of CO₂e: 177.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
20 text elements with low contrast
20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (1 element).
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
58 form fields without a label
58 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
266 internal links, 9 external
The homepage links to 266 pages on comforth.dk and 9 external pages.
8 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Comforth Scandinavia giver skønhed og wellness til dig, der ønsker at forbedre kroppens og sindets sundhed med professi…”.
One H1 headline
Your main headline reads: “Comforth Scandinavia”.
Title: 54 characters
Your title is a healthy 54 characters: “Comforth Scandinavia - Skønhed og Wellness i Eget Hjem”.
Canonical URL set
The canonical URL is https://comforth.dk/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://comforth.dk/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,582 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without an H1
/collections/comforth-care-hudpleje and /collections/hudplejeapparater have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 99 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 small tap targets
10 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Kaching Cart admin custom script error TypeError: Failed to execute 'observe' on 'MutationObserver': parameter 1 is not…”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://comforth.dk/products/hair-care-pakken (404).
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (comforth.dk).
Valid certificate (48 days left)
The certificate from Let's Encrypt · YE1 verifies for comforth.dk and is valid for another 48 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://comforth.dk redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
comforth.dk has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 960 words of copy
The homepage carries about 960 words of visible text.
5 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Shop alt”, “Start i dag og spar 20%” and “Start i dag!”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 14 testimonial or review blocks and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:ab.sendgrid.net include:_spf.google.com include:shops.shopify.com inc…”.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
32 cookies set on arrival
32Opening the homepage sets 32 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
48 other companies contacted
Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
- Qikify · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: update the app, check its settings for code or HTML you didn't add, and test checkout in a private window.
Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.
Apps your storefront loads
Intelligems A B Testing · Judge Me Reviews · Gift Box · Kaching Bundles · Kaching Cart · Hreflang Manager · Preorderly · Klaviyo Email Marketing Sms · Stape Remix · Sticky Cart By Qikify · b-cdn.net · pop-convert.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on comforth.dk, including 17 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.