Website review, no card needed

connellyskis.com logo

connellyskis.com website review

Visit site (opens in a new tab)Reviewed 6 November 202631 issues · 105 checks

This review found 31 issues worth fixing on connellyskis.com, 10 of them high impact, across 105 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.8 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.1 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20261.9 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20262.0 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
113 ms102 msMay 16Oct 31104 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026105 ms
May 23, 2026103 ms
May 30, 2026103 ms
Jun 6, 2026103 ms
Jun 13, 2026103 ms
Jun 20, 2026105 ms
Jun 27, 2026109 ms
Jul 4, 2026109 ms
Jul 11, 2026111 ms
Jul 18, 2026110 ms
Jul 25, 2026106 ms
Aug 1, 2026105 ms
Aug 8, 2026104 ms
Aug 15, 2026104 ms
Aug 22, 2026105 ms
Aug 29, 2026106 ms
Sep 5, 2026112 ms
Sep 12, 2026110 ms
Sep 19, 2026106 ms
Sep 26, 2026103 ms
Oct 3, 2026104 ms
Oct 10, 2026110 ms
Oct 17, 2026104 ms
Oct 24, 2026112 ms
Oct 31, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of connellyskis.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. connellyskis.com at 0.4 s0.4 s
  2. connellyskis.com at 0.8 s0.8 s
  3. connellyskis.com at 1.3 s1.3 s
  4. connellyskis.com at 1.7 s1.7 s
  5. connellyskis.com at 2.1 s2.1 s
  6. connellyskis.com at 2.5 s2.5 s
  7. connellyskis.com at 2.9 s2.9 s
  8. connellyskis.com at 3.3 s3.3 s

connellyskis.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix64
  • Render-blocking requests

    3.9 s

    28 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.9 s.

  • Use efficient cache lifetimes

    600 ms · 1.1 MB

    31 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Reduce unused JavaScript

    450 ms · 928 KiB

    About 928 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    1.2 MB

    4 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Kaltura Video Platform, POWr and Yotpo and others), adding 1.7 MB and 614 ms of main-thread time.

  • 2,714 HTML elements

    The page has 2,714 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Kaltura Video Platform adds 125 ms

    125 ms

    Kaltura Video Platform costs a phone 125 ms of main-thread work and 497 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 101 ms

    101 ms

    Yotpo costs a phone 101 ms of main-thread work and 398 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 59 KiB

    Polyfills for old browsers add 59 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 150 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    110 KiB

    About 110 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 19.0 s

    19.0 s

    The page becomes fully interactive after 19.0 s. Good is under 3.8 s.

  • First Contentful Paint: 4.8 s

    4.8 s

    The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.8 s

    4.8 s

    Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “By clicking "Accept All Cookies", you agree to the storing …”. Most of its time is element render delay (2.4 s).

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 105 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.091

    0.091

    The layout barely moves while loading (CLS 0.091, good is under 0.1).

  • Total Blocking Time: 95 ms

    95 ms

    Scripts block the page for only 95 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix60
  • Page weight: 15.2 MB in 288 requests

    15.2 MB

    Your homepage downloads 15.2 MB in 288 requests on a phone: media 10.4 MB (3), images 1.8 MB (19) and scripts 1.8 MB (100). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    189 KiB

    1 image is downloaded at several times the size a phone draws it, for example reverb-wide.png at 2,000 px wide, shown at 390 px. Resized copies would save about 189 KiB.

  • 1 image in older formats

    1 image (82 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.3 g of CO₂ per visit

    4.31 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.31 g of CO₂e: 516.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 9195
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 32 images without alt text

    32 images have no alt text, which hurts accessibility and image search.

  • 41 links without text

    41 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h1 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 11 H1 headlines

    There are 11 <h1> headlines (“”, “” and “Everybody In”). One clear main headline is easier for people and search engines.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 137 internal links, 50 external

    The homepage links to 137 pages on connellyskis.com and 50 external pages.

7 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Shop Connelly Skis for premium waterskis, wakeboards, tubes, and life vests. Trusted gear for riders of all levels to e…”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Connelly Skis | Premium Water Sports Equipment”.

  • Canonical URL set

    The canonical URL is https://www.connellyskis.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.connellyskis.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,090 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without a meta description

    /collections/wakesurf-accessories and /collections/foil have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 6 small tap targets

    6 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix81
  • 5 broken links to your own pages

    5 links from your homepage to your own site are broken, for example https://www.connellyskis.com/products/reverb-2026 (404).

  • 3 broken external links

    3 links to other sites are dead, for example https://connelly-skis.myshopify.com/shopify://collections/demo-program (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.connellyskis.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (connellyskis.com).

  • Valid certificate (55 days left)

    The certificate from Let's Encrypt · YE2 verifies for connellyskis.com and is valid for another 55 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://connellyskis.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    connellyskis.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 30 years old

    30 years

    connellyskis.com was registered in Jun 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for connellyskis.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Jun 2027

    connellyskis.com is registered until Jun 2027.

Content and conversion

3 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 283 words of copy

    The homepage carries about 283 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 18 calls to action

    The homepage has 18 calls to action, for example “Demo Program”, “Shop Local” and “Shop Now”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be connellyskis.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads FullStory, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Trynow Try Before You Buy · Yotpo Product Reviews · Klaviyo Email Marketing Sms · powr.io · govx.com · kustomerapp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
FullStory
Hosting
Shopify

Company

Headquarters
Lynnwood

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 31 issues on connellyskis.com, including 15 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25