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consciousitems.com website review

Visit site (opens in a new tab)Reviewed 7 November 202632 issues · 104 checks

This review found 32 issues worth fixing on consciousitems.com, 11 of them high impact, across 104 checks. The most urgent: page weight: 15.0 MB in 405 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.0 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.4 s
May 23, 20263.4 s
May 30, 20263.3 s
Jun 6, 20263.3 s
Jun 13, 20263.3 s
Jun 20, 20263.4 s
Jun 27, 20263.4 s
Jul 4, 20263.4 s
Jul 11, 20263.3 s
Jul 18, 20263.2 s
Jul 25, 20263.1 s
Aug 1, 20263.1 s
Aug 8, 20263.1 s
Aug 15, 20263.1 s
Aug 22, 20263.1 s
Aug 29, 20262.9 s
Sep 5, 20262.8 s
Sep 12, 20262.6 s
Sep 19, 20262.5 s
Sep 26, 20262.4 s
Oct 3, 20262.3 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
168 ms124 msMay 16Oct 31129 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026146 ms
May 23, 2026146 ms
May 30, 2026146 ms
Jun 6, 2026148 ms
Jun 13, 2026153 ms
Jun 20, 2026155 ms
Jun 27, 2026160 ms
Jul 4, 2026163 ms
Jul 11, 2026163 ms
Jul 18, 2026161 ms
Jul 25, 2026156 ms
Aug 1, 2026152 ms
Aug 8, 2026149 ms
Aug 15, 2026146 ms
Aug 22, 2026147 ms
Aug 29, 2026145 ms
Sep 5, 2026138 ms
Sep 12, 2026136 ms
Sep 19, 2026129 ms
Sep 26, 2026129 ms
Oct 3, 2026131 ms
Oct 10, 2026133 ms
Oct 17, 2026130 ms
Oct 24, 2026129 ms
Oct 31, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of consciousitems.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. consciousitems.com at 0.9 s0.9 s
  2. consciousitems.com at 1.8 s1.8 s
  3. consciousitems.com at 2.7 s2.7 s
  4. consciousitems.com at 3.6 s3.6 s
  5. consciousitems.com at 4.5 s4.5 s
  6. consciousitems.com at 5.4 s5.4 s
  7. consciousitems.com at 6.3 s6.3 s
  8. consciousitems.com at 7.2 s7.2 s

consciousitems.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix79
  • Main-thread work: 5.2 s

    A phone's processor spends 5.2 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (heatmap.com, Clarity and Google Tag Manager and others), adding 8.4 MB and 929 ms of main-thread time.

  • Improve image delivery

    1.4 MB

    36 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 79

    79/100

    Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

  • Shopify adds 65 ms

    65 ms

    Shopify costs a phone 65 ms of main-thread work and 7.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    634 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (634 KiB).

  • Render-blocking requests

    450 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • 2,861 HTML elements

    The page has 2,861 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    210 ms · 214 KiB

    About 214 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 210 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 173 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 25.5 s

    25.5 s

    The page becomes fully interactive after 25.5 s. Good is under 3.8 s.

  • Speed Index: 9.2 s

    9.2 s

    Visually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.

  • 86 images without width and height

    86 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 2.9 s

    2.9 s

    Your largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Your intention, kept close wherever your day takes you.”. Most of its time is element render delay (2.5 s).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 694 ms

    694 ms

    Real visitors wait 694 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 146 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 36% faster for real visitors

    -36%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 197 ms

    197 ms

    Scripts block the page for only 197 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 15.0 MB in 405 requests

    15.0 MB

    Your homepage downloads 15.0 MB in 405 requests on a phone: media 7.5 MB (7), images 5.1 MB (99) and scripts 1.0 MB (89). Under 2 MB keeps phones on slow connections fast.

  • 11 images far larger than shown

    1.0 MB

    11 images are downloaded at several times the size a phone draws them, for example DSC00461-Edit-w_1.webp at 1,200 px wide, shown at 158 px. Resized copies would save about 1.0 MB.

  • 1 image over 500 KB

    DSC09442-w-2.jpg weighs 544 KiB. On a phone connection a single image that size takes seconds.

  • 14 images in older formats

    14 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 15 images below the first screen load straight away

    15 images further down the page (835 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.2 g of CO₂ per visit

    4.25 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.25 g of CO₂e: 509.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9093
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • 36 links without text

    36 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 147 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Your intention, kept close wherever your day take…”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 196 internal links, 15 external

    The homepage links to 196 pages on consciousitems.com and 15 external pages.

7 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Crystal jewelry and meaningful pieces for your home, handmade from natural stone since 2016. Rated 4.9 from 16,100+ rev…”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Crystal Jewelry, Everyday Meaning | Conscious Items”.

  • Canonical URL set

    The canonical URL is https://consciousitems.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://consciousitems.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,771 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 3 pages without a meta description

    /collections/trending, /collections/crystals-all and /collections/carvings-pyramids have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7776
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=56070333&Ver=2&mid=652a6e22-d266-4ff3-8af4-013a63f47659&bo=2&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=Crystal%20Jewelry,%20Everyday%20Meaning%20%7C%20Conscio.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    21 of 21 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://facebook.com/consciousitems.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (consciousitems.com).

  • Valid certificate (46 days left)

    The certificate from Let's Encrypt · YE1 verifies for consciousitems.com and is valid for another 46 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://consciousitems.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (40 internal, 9 external) answered without errors; 4 did not answer within 5 s.

Domain and trust

  • No CAA record

    consciousitems.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    consciousitems.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 9 years old

    9 years

    consciousitems.com was registered in Jul 2017 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2028

    consciousitems.com is registered until Jul 2028.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,043 words of copy

    The homepage carries about 1,043 words of visible text.

4 checks passed
  • 17 calls to action

    The homepage has 17 calls to action, for example “Shop All”, “Every Order Plants a Tree” and “Shop Best Sellers”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 5 testimonial or review blocks, a star rating, 6 trust badges and “16,100+ reviews”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:35.191.0.0/16 ip4:66.102.0.0/20 ip4:64.18.0.0/20 ip4:66.249.80.0/20 ip4:72.14.192.0/18 ip4:74.125.0.0/16 ip4…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 37 cookies set on arrival

    37

    Opening the homepage sets 37 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Okendo · Pandectes Gdpr · Intelligems A B Testing · Uppromote Affiliate · Loyalty Rewards And Referrals · Triplewhale · Aimerce First Party Pixel · Simprosys Google Shopping Feed · Gdpr Cookie Consent · Affliate By Secomapp · Applovin Shop Integration · shareasale.com · octaneai.com · onetext.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Portland

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 32 issues on consciousitems.com, including 13 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

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