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construmart.cl website review

Visit site (opens in a new tab)Reviewed 30 October 202649 issues · 107 checks

This review found 49 issues worth fixing on construmart.cl, 20 of them high impact, across 107 checks. The most urgent: page weight: 31.3 MB in 532 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s3.1 sMay 9Oct 243.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.2 s
May 16, 20263.2 s
May 23, 20263.2 s
May 30, 20263.3 s
Jun 6, 20263.4 s
Jun 13, 20263.4 s
Jun 20, 20263.5 s
Jun 27, 20263.6 s
Jul 4, 20263.7 s
Jul 11, 20263.8 s
Jul 18, 20263.7 s
Jul 25, 20263.6 s
Aug 1, 20263.5 s
Aug 8, 20263.4 s
Aug 15, 20263.4 s
Aug 22, 20263.4 s
Aug 29, 20263.4 s
Sep 5, 20263.4 s
Sep 12, 20263.4 s
Sep 19, 20263.4 s
Sep 26, 20263.4 s
Oct 3, 20263.4 s
Oct 10, 20263.4 s
Oct 17, 20263.4 s
Oct 24, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
329 ms215 msMay 9Oct 24316 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026229 ms
May 16, 2026228 ms
May 23, 2026229 ms
May 30, 2026239 ms
Jun 6, 2026257 ms
Jun 13, 2026264 ms
Jun 20, 2026270 ms
Jun 27, 2026271 ms
Jul 4, 2026266 ms
Jul 11, 2026269 ms
Jul 18, 2026270 ms
Jul 25, 2026272 ms
Aug 1, 2026275 ms
Aug 8, 2026282 ms
Aug 15, 2026290 ms
Aug 22, 2026296 ms
Aug 29, 2026301 ms
Sep 5, 2026301 ms
Sep 12, 2026302 ms
Sep 19, 2026301 ms
Sep 26, 2026300 ms
Oct 3, 2026301 ms
Oct 10, 2026304 ms
Oct 17, 2026306 ms
Oct 24, 2026316 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of construmart.cl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. construmart.cl at 0.5 s0.5 s
  2. construmart.cl at 1.1 s1.1 s
  3. construmart.cl at 1.6 s1.6 s
  4. construmart.cl at 2.2 s2.2 s
  5. construmart.cl at 2.7 s2.7 s
  6. construmart.cl at 3.2 s3.2 s
  7. construmart.cl at 3.8 s3.8 s
  8. construmart.cl at 4.3 s4.3 s

construmart.cl does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix51
  • Render-blocking requests

    1.6 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • 6,909 HTML elements

    The page has 6,909 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    150 ms · 1.1 MB

    43 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 1.4 MB and 1.0 s of main-thread time.

  • Reduce unused CSS

    890 ms · 188 KiB

    About 188 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 890 ms faster on a phone.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 628 ms

    628 ms

    Google Tag Manager costs a phone 628 ms of main-thread work and 866 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    531 KiB

    About 531 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    351 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (351 KiB).

  • Facebook adds 210 ms

    210 ms

    Facebook costs a phone 210 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 155 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 172 ms

    172 ms

    Your server sent the HTML in 172 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 22.0 s

    22.0 s

    Your largest element takes 22.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Campaña_Posicionamiento-14102026”.

  • Time to Interactive: 36.7 s

    36.7 s

    The page becomes fully interactive after 36.7 s. Good is under 3.8 s.

  • Speed Index: 13.3 s

    13.3 s

    Visually, the page fills in at 13.3 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 301 ms

    301 ms

    Real visitors wait 301 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 36% slower for real visitors

    +36%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 229 ms to 316 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 910 ms

    910 ms

    Real visitors wait 910 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 313 ms

    313 ms

    Scripts block taps and scrolling for 313 ms in total while the page loads. Good is under 200 ms.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Cumulative Layout Shift: 0.103

    0.103

    The layout shifts by 0.103 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

Images and page weight

1 to fix70
  • Page weight: 31.3 MB in 532 requests

    31.3 MB

    Your homepage downloads 31.3 MB in 532 requests on a phone: media 22.9 MB (4), images 4.9 MB (132) and scripts 2.0 MB (292). Under 2 MB keeps phones on slow connections fast.

  • About 8.9 g of CO₂ per visit

    8.86 g

    By the Sustainable Web Design model, a visit to your homepage emits about 8.86 g of CO₂e: 1063.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 7185
  • Certain ARIA roles must be contained by particular parents (10 elements)

    Certain ARIA roles must be contained by particular parents: 10 elements on the page fail this check, rated critical by axe-core.

  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • 74 links without text

    74 visible links have no text or label, so screen readers cannot say where they go.

  • 8 form fields without a label

    8 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 259 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 10 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9269
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (29 characters)

    Your title is only 29 characters: “Home Page | Construmart Chile”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (54 characters)

    Your meta description is only 54 characters: “Materiales de Construcción y Hogar | Construmart Chile”. 70 to 160 characters is enough to sell the click.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 1,136 internal links, 10 external

    The homepage links to 1,136 pages on construmart.cl and 10 external pages.

3 checks passed
  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://construmart.cl/media/sitemap/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,206 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 31 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 1 page slow to respond

    /materiales-de-construccion took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 2 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 45 small tap targets

    45 of 84 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://web.facebook.com/construmart.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (construmart.cl).

  • Valid certificate (82 days left)

    The certificate from Let's Encrypt · YR2 verifies for construmart.cl and is valid for another 82 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://construmart.cl redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    construmart.cl has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 459 words of copy

    The homepage carries about 459 words of visible text.

3 checks passed
  • 5 short forms

    5 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:201.217.241.78 include:spf.protection.outlook.com include:em8385.construmart.cl -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

E-commerce
Magento
Analytics
Google Tag Manager
Hosting
Fastly

Upkeep, stack, hiring and company data from programmable.info

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