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duka.com website review
Visit site (opens in a new tab)Reviewed 4 November 202644 issues · 107 checks
This review found 44 issues worth fixing on duka.com, 19 of them high impact, across 107 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66D- #76,280 of 83,648 reviewed websitesbeats 7%
- #40,124 of 42,040 online storesbeats 4%
- #464 of 604 Magento storesbeats 21%
Closest competitors among Magento stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.8 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 3.1 s |
| Oct 10, 2026 | 3.9 s |
| Oct 17, 2026 | 4.3 s |
| Oct 24, 2026 | 4.4 s |
| Oct 31, 2026 | 4.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 119 ms |
| May 23, 2026 | 118 ms |
| May 30, 2026 | 117 ms |
| Jun 6, 2026 | 120 ms |
| Jul 25, 2026 | 115 ms |
| Aug 1, 2026 | 120 ms |
| Aug 8, 2026 | 123 ms |
| Aug 15, 2026 | 124 ms |
| Aug 22, 2026 | 127 ms |
| Aug 29, 2026 | 128 ms |
| Sep 5, 2026 | 127 ms |
| Sep 12, 2026 | 128 ms |
| Sep 19, 2026 | 127 ms |
| Sep 26, 2026 | 128 ms |
| Oct 3, 2026 | 131 ms |
| Oct 10, 2026 | 136 ms |
| Oct 17, 2026 | 138 ms |
| Oct 24, 2026 | 139 ms |
| Oct 31, 2026 | 138 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.3 s
1.9 s
2.6 s
3.2 s
3.9 s
4.5 s
5.1 s
duka.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.3 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.8 s
A phone's processor spends 5.8 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 1.2 MB and 908 ms of main-thread time.
Use efficient cache lifetimes
350 ms · 325 KiB15 files are served with short cache lifetimes, so returning visitors download them again (325 KiB).
Reduce unused CSS
450 ms · 182 KiBAbout 182 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused JavaScript
535 KiBAbout 535 KiB of JavaScript is downloaded but never used on this page.
Google CDN adds 339 ms
339 msGoogle CDN costs a phone 339 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 278 ms
278 msGoogle Tag Manager costs a phone 278 ms of main-thread work and 163 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,891 HTML elements
The page has 2,891 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 34 KiBPolyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 183 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 117 ms
117 msYour server sent the HTML in 117 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 8.4 s
8.4 sReal visitors wait 8.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 8.4 s
8.4 sReal visitors see the first content after 8.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 7.9 s
7.9 sReal visitors wait 7.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 16.9 s
16.9 sThe page becomes fully interactive after 16.9 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.42
0.42The layout shifts by 0.42 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 782 ms
782 msScripts block taps and scrolling for 782 ms in total while the page loads. Good is under 200 ms.
Speed Index: 6.0 s
6.0 sVisually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.
Real-user CLS: 0.14
0.14For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.
Largest content (LCP) got 58% slower for real visitors
+58%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest Contentful Paint: 3.6 s
3.6 sYour largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 119 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user INP: 142 ms
142 msReal visitors wait 142 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Images and page weight
Page weight: 3.0 MB in 228 requests
3.0 MBYour homepage downloads 3.0 MB in 228 requests on a phone: scripts 1.7 MB (169), images 519 KiB (14) and other files 415 KiB (29). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.86 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 102.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 173 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (24 characters)
Your title is only 24 characters: “Sklep internetowy | DUKA”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
305 internal links, 6 external
The homepage links to 305 pages on duka.com and 6 external pages.
5 checks passed
Meta description: 119 characters
Your meta description is 119 characters: “Wyjątkowe produkty do domu i kuchni, które wyróżnia wysoka jakość i oryginalne wzornictwo. Odmień swoje wnętrza z DUKA!”.
One H1 headline
Your main headline reads: “Sklep internetowy DUKA”.
Canonical URL set
The canonical URL is https://duka.com/pl/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://duka.com/media/sitemap/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,333 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without a meta description
/pl/blog and /pl/jak-kupowac have no meta description, so Google writes the search snippet from whatever text it finds.
1 page slow to respond
/pl/jadalnia/naczynia-do-serwowania-potraw/misy-salatkowe took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 173 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://duka.com/pl/elasticsuite/tracker/hit/image/h.png?page[store_id]=1&page[cms][identifier]=home&page[cms][title]=Home%20page&page[type][identifier]=cms_index_index&page[type][label]=Strona%20g%C5.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “The Content Security Policy directive 'report-uri' specifies as endpoint 'http://csp-reporting-service.com/my-project/e…”.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
91 of 107 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (duka.com).
Valid certificate (48 days left)
The certificate from Google Trust Services · WE1 verifies for duka.com and is valid for another 48 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://duka.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 46 links work
All 46 links checked from your homepage (40 internal, 6 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
No CAA record
duka.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
duka.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 27 years old
27 yearsduka.com was registered in Apr 1999 through OVH sas. An established domain carries more trust with email providers and search engines.
Registered until Apr 2027
duka.com is registered until Apr 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 535 words of copy
The homepage carries about 535 words of visible text.
3 checks passed
52 short forms
52 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:91.227.202.1/24 ip4:185.54.187.0/24 ip4:193.56.55.32/28 include:spf.protection.outlook.com include:ecdp.app …”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- The footer still says © 2025.
Stack
- E-commerce
- Magento
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Cloudflare
Company
- Founded
- 1962
- Headquarters
- Warsaw
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on duka.com, including 23 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.