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coravin.ca website review

Visit site (opens in a new tab)Reviewed 9 November 202634 issues · 107 checks

This review found 34 issues worth fixing on coravin.ca, 11 of them high impact, across 107 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.3 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
148 ms111 msMay 16Oct 31129 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026121 ms
May 23, 2026120 ms
May 30, 2026120 ms
Jun 6, 2026124 ms
Jun 13, 2026117 ms
Jun 20, 2026115 ms
Jun 27, 2026120 ms
Jul 4, 2026117 ms
Jul 11, 2026120 ms
Jul 18, 2026121 ms
Jul 25, 2026120 ms
Aug 1, 2026120 ms
Aug 8, 2026120 ms
Aug 15, 2026120 ms
Aug 22, 2026120 ms
Aug 29, 2026128 ms
Sep 5, 2026127 ms
Sep 12, 2026133 ms
Sep 19, 2026136 ms
Sep 26, 2026133 ms
Oct 3, 2026136 ms
Oct 10, 2026133 ms
Oct 17, 2026144 ms
Oct 24, 2026137 ms
Oct 31, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of coravin.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. coravin.ca at 0.9 s0.9 s
  2. coravin.ca at 1.7 s1.7 s
  3. coravin.ca at 2.6 s2.6 s
  4. coravin.ca at 3.5 s3.5 s
  5. coravin.ca at 4.3 s4.3 s
  6. coravin.ca at 5.2 s5.2 s
  7. coravin.ca at 6.1 s6.1 s
  8. coravin.ca at 6.9 s6.9 s

coravin.ca does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix82
  • Render-blocking requests

    1.4 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Main-thread work: 4.8 s

    A phone's processor spends 4.8 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Shopify and others), adding 1.3 MB and 929 ms of main-thread time.

  • Mobile performance score: 82

    82/100

    Your mobile performance score is 82. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 426 ms

    426 ms

    Google Tag Manager costs a phone 426 ms of main-thread work and 379 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    348 KiB

    About 348 KiB of JavaScript is downloaded but never used on this page.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 346 ms. During a long task the page ignores taps.

  • Klaviyo adds 216 ms

    216 ms

    Klaviyo costs a phone 216 ms of main-thread work and 539 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    251 KiB

    7 images could be 251 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 1,674 HTML elements

    The page has 1,674 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    229 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (229 KiB).

  • Reduce unused CSS

    96 KiB

    About 96 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 20.8 s

    20.8 s

    The page becomes fully interactive after 20.8 s. Good is under 3.8 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.4 s

    4.4 s

    Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 343 ms

    343 ms

    Scripts block taps and scrolling for 343 ms in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 2.7 s

    2.7 s

    Your largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “EARLY BLACK FRIDAY: UP TO 45% OFF BY-THE-GLASS SYSTEMS”.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 103 ms

    103 ms

    Real visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 291 ms

    291 ms

    Real visitors wait 291 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 8.3 MB in 298 requests

    8.3 MB

    Your homepage downloads 8.3 MB in 298 requests on a phone: media 3.9 MB (1), scripts 1.5 MB (119) and images 1.5 MB (39). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (179 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (79 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.3 g of CO₂ per visit

    2.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.34 g of CO₂e: 280.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8691
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9289
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Coravin Wine By-the-Glass Systems and Accessories | US – Coravin US”.

  • Structured data has 1 problem

    Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.coravin.com)”.

  • 105 internal links, 34 external

    The homepage links to 105 pages on coravin.ca and 34 external pages.

6 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Enjoy wine by-the-glass with Coravin, the best wine preservation system. Pour a glass without removing the cork, leavin…”.

  • One H1 headline

    Your main headline reads: “EARLY BLACK FRIDAY: UP TO 45% OFF BY-THE-GLASS SYSTEMS”.

  • Canonical URL set

    The canonical URL is https://www.coravin.ca/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.coravin.ca/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,285 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 7 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5474
  • 1 broken image

    1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=&referrer=&landingpage=https%3A%2F%2Fwww.coravin.ca%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%2017_5%20like%20Mac%20OS%20X)%20AppleWeb.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Fenced Frame API is deprecated and scheduled for removal.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    32 of 39 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • http:// does not redirect

    http://coravin.ca does not redirect to https, so some visitors land on the insecure version.

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (coravin.ca).

  • Valid certificate (55 days left)

    The certificate from Let's Encrypt · YE1 verifies for coravin.ca and is valid for another 55 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    coravin.ca's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 13 years old

    13 years

    coravin.ca was registered in Sep 2013 through Webnames.ca Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only pki.goog, ssl.com, digicert.com and globalsign.com to issue certificates for coravin.ca, so a mis-issued certificate from anyone else is refused.

  • Registered until Sep 2027

    coravin.ca is registered until Sep 2027.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 906 words of copy

    The homepage carries about 906 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop the Sale”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Shop”, “Shop All” and “Sign Up”.

  • 19 short forms

    19 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

2 to fix10
  • No DMARC policy

    coravin.ca has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    coravin.ca has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • Domain receives no email

    coravin.ca has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 10/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Triplewhale · Klaviyo Email Marketing Sms · Microsoft Clarity · Awin Affiliate Marketing · Selecty · Tolstoy · Bubblehouse Coravin Us · Simplee Memberships · Stack Discounts Pro · Aspire App · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on coravin.ca, including 15 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Earned media and PR openings
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