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coravin.com website review

Visit site (opens in a new tab)Reviewed 9 November 202634 issues · 107 checks

This review found 34 issues worth fixing on coravin.com, 9 of them high impact, across 107 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.5 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.6 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.9 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
158 ms125 msMay 23Nov 7137 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026136 ms
May 30, 2026136 ms
Jun 6, 2026137 ms
Jun 13, 2026136 ms
Jun 20, 2026136 ms
Jun 27, 2026134 ms
Jul 4, 2026134 ms
Jul 11, 2026135 ms
Jul 18, 2026132 ms
Jul 25, 2026132 ms
Aug 1, 2026129 ms
Aug 8, 2026129 ms
Aug 15, 2026130 ms
Aug 22, 2026134 ms
Aug 29, 2026138 ms
Sep 5, 2026145 ms
Sep 12, 2026147 ms
Sep 19, 2026149 ms
Sep 26, 2026150 ms
Oct 3, 2026152 ms
Oct 10, 2026153 ms
Oct 17, 2026154 ms
Oct 24, 2026150 ms
Oct 31, 2026143 ms
Nov 7, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of coravin.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. coravin.com at 0.8 s0.8 s
  2. coravin.com at 1.5 s1.5 s
  3. coravin.com at 2.3 s2.3 s
  4. coravin.com at 3.1 s3.1 s
  5. coravin.com at 3.9 s3.9 s
  6. coravin.com at 4.6 s4.6 s
  7. coravin.com at 5.4 s5.4 s
  8. coravin.com at 6.2 s6.2 s

coravin.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix85
  • Render-blocking requests

    1.4 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 85

    85/100

    Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Clarity and others), adding 1.3 MB and 728 ms of main-thread time.

  • Reduce unused JavaScript

    372 KiB

    About 372 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 311 ms

    311 ms

    Google Tag Manager costs a phone 311 ms of main-thread work and 379 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    268 KiB

    32 files are served with short cache lifetimes, so returning visitors download them again (268 KiB).

  • Improve image delivery

    251 KiB

    7 images could be 251 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Klaviyo adds 152 ms

    152 ms

    Klaviyo costs a phone 152 ms of main-thread work and 539 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,702 HTML elements

    The page has 1,702 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 220 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    96 KiB

    About 96 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 20.9 s

    20.9 s

    The page becomes fully interactive after 20.9 s. Good is under 3.8 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.5 s

    4.5 s

    Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 2.7 s

    2.7 s

    Your largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “EARLY BLACK FRIDAY: UP TO 45% OFF BY-THE-GLASS SYSTEMS”.

  • Total Blocking Time: 230 ms

    230 ms

    Scripts block taps and scrolling for 230 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 136 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 118 ms

    118 ms

    Real visitors wait 118 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 442 ms

    442 ms

    Real visitors wait 442 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.023

    0.023

    The layout barely moves while loading (CLS 0.023, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 8.5 MB in 346 requests

    8.5 MB

    Your homepage downloads 8.5 MB in 346 requests on a phone: media 3.9 MB (1), scripts 1.6 MB (126) and images 1.5 MB (40). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (179 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (79 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.4 g of CO₂ per visit

    2.41 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.41 g of CO₂e: 289.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8691
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9293
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Coravin Wine By-the-Glass Systems and Accessories | US – Coravin US”.

  • 111 internal links, 31 external

    The homepage links to 111 pages on coravin.com and 31 external pages.

7 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Enjoy wine by-the-glass with Coravin, the best wine preservation system. Pour a glass without removing the cork, leavin…”.

  • One H1 headline

    Your main headline reads: “EARLY BLACK FRIDAY: UP TO 45% OFF BY-THE-GLASS SYSTEMS”.

  • Canonical URL set

    The canonical URL is https://www.coravin.com/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.coravin.com/sitemap-us.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,300 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix86
  • 3 pages share a title

    /pages/contact, /pages/customer-service and /pages/support-product all use the title “Contact the Coravin Customer Service Team – Coravin US”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /pages/contact and /pages/customer-service use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /pages/contact, whose canonical is /pages/customer-service. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5474
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=17497917&tm=gtm002&Ver=2&mid=f4513097-3505-46af-bacd-eac660f0ce08&bo=1&sid=f2b7e7f0dc1f11f18c09eb07e6c9cbe7&vid=f2b82f00dc1f11f1acb437d12878619b&vids=1&msclkid=N&pi=91.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Fenced Frame API is deprecated and scheduled for removal.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    32 of 39 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • http:// does not redirect

    http://coravin.com does not redirect to https, so some visitors land on the insecure version.

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.coravin.com/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (coravin.com).

  • Valid certificate (54 days left)

    The certificate from Let's Encrypt · YE2 verifies for coravin.com and is valid for another 54 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    coravin.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 14 years old

    14 years

    coravin.com was registered in May 2012 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only ssl.com, digicert.com, globalsign.com and letsencrypt.org to issue certificates for coravin.com, so a mis-issued certificate from anyone else is refused.

  • Registered until May 2027

    coravin.com is registered until May 2027.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 906 words of copy

    The homepage carries about 906 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop the Sale”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Shop”, “Shop All” and “Sign Up”.

  • 19 short forms

    19 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.coravin_com._d.easydmarc.pro ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 35 cookies set on arrival

    35

    Opening the homepage sets 35 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 58 other companies contacted

    Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Klaviyo Email Marketing Sms · Microsoft Clarity · Bubblehouse Coravin Us · Selecty · Triplewhale · Tolstoy · Awin Affiliate Marketing · Stack Discounts Pro · Simplee Memberships · Aspire App · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Employees
36
Founded
2011
Headquarters
Bedford

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on coravin.com, including 15 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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