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coravin.se website review

Visit site (opens in a new tab)Reviewed 12 November 202620 issues · 75 checks

This review found 20 issues worth fixing on coravin.se, 5 of them high impact, across 75 checks. The most urgent: page weight: 9.8 MB in 308 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of coravin.se (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. coravin.se at 0.8 s0.8 s
  2. coravin.se at 1.6 s1.6 s
  3. coravin.se at 2.4 s2.4 s
  4. coravin.se at 3.2 s3.2 s
  5. coravin.se at 4.0 s4.0 s
  6. coravin.se at 4.8 s4.8 s
  7. coravin.se at 5.6 s5.6 s
  8. coravin.se at 6.4 s6.4 s

Speed

8 to fix93
  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    950 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Clarity and others), adding 2.8 MB and 648 ms of main-thread time.

  • Google Tag Manager adds 289 ms

    289 ms

    Google Tag Manager costs a phone 289 ms of main-thread work and 381 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    256 KiB

    8 images could be 256 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Shopify adds 61 ms

    61 ms

    Shopify costs a phone 61 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,719 HTML elements

    The page has 1,719 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • gotolstoy.com adds 58 ms

    58 ms

    gotolstoy.com costs a phone 58 ms of main-thread work and 509 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    243 KiB

    About 243 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    222 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (222 KiB).

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 211 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    70 KiB

    About 70 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

2 checks passed
  • Mobile performance score: 93

    93/100

    Your mobile performance score is 93. That is in Google's “good” band (90 and up).

  • Server response: 33 ms

    33 ms

    Your server sent the HTML in 33 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix99
  • Time to Interactive: 19.3 s

    19.3 s

    The page becomes fully interactive after 19.3 s. Good is under 3.8 s.

  • Speed Index: 6.1 s

    6.1 s

    Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed
  • Total Blocking Time: 132 ms

    132 ms

    Scripts block the page for only 132 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Largest Contentful Paint: 1.2 s

    1.2 s

    Your largest element renders in 1.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “EARLY BLACK FRIDAY: UP TO 43% OFF BY-THE-GLASS SYSTEMS”.

Images and page weight

1 to fix70
  • Page weight: 9.8 MB in 308 requests

    9.8 MB

    Your homepage downloads 9.8 MB in 308 requests on a phone: media 5.7 MB (3), images 1.5 MB (53) and scripts 1.3 MB (104). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (113 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.8 g of CO₂ per visit

    2.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.78 g of CO₂e: 334.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9497
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9296
  • Structured data has 1 problem

    Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.coravin.nl)”.

  • 95 internal links, 32 external

    The homepage links to 95 pages on coravin.se and 32 external pages.

7 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Pour wine by-the-glass, anytime with Coravin wine preservation systems. Enjoy perfect glasses today and keep the rest t…”.

  • One H1 headline

    Your main headline reads: “EARLY BLACK FRIDAY: UP TO 43% OFF BY-THE-GLASS SYSTEMS”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Coravin Wine By-the-Glass Systems & Accessories | EU – Coravin EU”.

  • Canonical URL set

    The canonical URL is https://www.coravin.se/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.coravin.se/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,257 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.coravin.se/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix98
  • 3 pages share a meta description

    https://www.coravin.se/collections/all, https://www.coravin.se/collections/accessories and https://www.coravin.se/pages/trade-create-account use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Fenced Frame API is deprecated and scheduled for removal.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    29 of 36 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 898 words of copy

    The homepage carries about 898 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop the Sale”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Shop”, “Shop All” and “Sign Up”.

  • 17 short forms

    17 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at coravin.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Triplewhale · Selecty · Microsoft Clarity · Tolstoy · Klaviyo Email Marketing Sms · Stack Discounts Pro · Aspire App

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 20 issues on coravin.se, including 10 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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