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coravin.dk website review

Visit site (opens in a new tab)Reviewed 13 November 202628 issues · 80 checks

This review found 28 issues worth fixing on coravin.dk, 8 of them high impact, across 80 checks. The most urgent: mobile performance score: 49. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of coravin.dk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. coravin.dk at 0.8 s0.8 s
  2. coravin.dk at 1.7 s1.7 s
  3. coravin.dk at 2.5 s2.5 s
  4. coravin.dk at 3.4 s3.4 s
  5. coravin.dk at 4.2 s4.2 s
  6. coravin.dk at 5.1 s5.1 s
  7. coravin.dk at 5.9 s5.9 s
  8. coravin.dk at 6.8 s6.8 s

Speed

13 to fix49
  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.5 s

    A phone's processor spends 5.5 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Clarity and others), adding 2.8 MB and 931 ms of main-thread time.

  • Use efficient cache lifetimes

    700 ms · 222 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (222 KiB).

  • Reduce unused JavaScript

    600 ms · 243 KiB

    About 243 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Improve image delivery

    450 ms · 316 KiB

    8 images could be 316 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused CSS

    440 ms · 70 KiB

    About 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 440 ms faster on a phone.

  • Render-blocking requests

    450 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Google Tag Manager adds 350 ms

    350 ms

    Google Tag Manager costs a phone 350 ms of main-thread work and 381 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 250 ms. During a long task the page ignores taps.

  • Shopify adds 69 ms

    69 ms

    Shopify costs a phone 69 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,734 HTML elements

    The page has 1,734 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • gotolstoy.com adds 89 ms

    89 ms

    gotolstoy.com costs a phone 89 ms of main-thread work and 509 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 16.5 s

    16.5 s

    Your largest element takes 16.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 16.9 s

    16.9 s

    The page becomes fully interactive after 16.9 s. Good is under 3.8 s.

  • Speed Index: 9.5 s

    9.5 s

    Visually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.9 s

    3.9 s

    The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 411 ms

    411 ms

    Scripts block taps and scrolling for 411 ms in total while the page loads. Good is under 200 ms.

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 116 ms

    116 ms

    Real visitors wait 116 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 451 ms

    451 ms

    Real visitors wait 451 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 9.7 MB in 327 requests

    9.7 MB

    Your homepage downloads 9.7 MB in 327 requests on a phone: media 5.7 MB (3), scripts 1.3 MB (105) and images 1.3 MB (53). Under 2 MB keeps phones on slow connections fast.

  • About 2.7 g of CO₂ per visit

    2.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.75 g of CO₂e: 329.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9997
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 1 problem

    Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.coravin.nl)”.

  • 95 internal links, 32 external

    The homepage links to 95 pages on coravin.dk and 32 external pages.

7 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Pour wine by-the-glass, anytime with Coravin wine preservation systems. Enjoy perfect glasses today and keep the rest t…”.

  • One H1 headline

    Your main headline reads: “EARLY BLACK FRIDAY: UP TO 43% OFF BY-THE-GLASS SYSTEMS”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Coravin Wine By-the-Glass Systems & Accessories | EU – Coravin EU”.

  • Canonical URL set

    The canonical URL is https://www.coravin.dk/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.coravin.dk/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,248 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.coravin.dk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix98
  • 3 pages share a meta description

    https://www.coravin.dk/collections/all, https://www.coravin.dk/collections/accessories and https://www.coravin.dk/pages/trade-create-account use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Fenced Frame API is deprecated and scheduled for removal.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    30 of 37 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 893 words of copy

    The homepage carries about 893 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop the Sale”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Shop”, “Shop All” and “Sign Up”.

  • 17 short forms

    17 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at coravin.dk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Selecty · Microsoft Clarity · Triplewhale · Tolstoy · Klaviyo Email Marketing Sms · Stack Discounts Pro · Aspire App

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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