cousinjack.co.uk website review

About 372 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

13 images could be 833 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

About 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

The page has 1,830 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 129 ms of main-thread work and 498 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 third-party services load with your homepage (Shopify, staq-cdn.com and Bugsnag and others), adding 544 KiB and 140 ms of main-thread time.

4 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).

11 KiB could be saved by minifying JavaScript.

1 long task block the main thread while loading, the longest for 56 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Two men in vintage attire walking a dog in a park with a sa…”.

The page becomes fully interactive after 9.8 s. Good is under 3.8 s.

Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.6 MB in 168 requests on a phone: images 1.9 MB (22), other files 766 KiB (94) and scripts 721 KiB (41). Under 2 MB keeps phones on slow connections fast.

TROUSERS_efaf453c-deb5-46e5-8048-2e5db919c338.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 122.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

The homepage links to 166 pages on cousinjack.co.uk and 5 external pages.

https://cousinjack.co.uk/blogs/news and https://cousinjack.co.uk/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

https://cousinjack.co.uk/blogs/news, https://cousinjack.co.uk/pages/size-guide, https://cousinjack.co.uk/pages/faqs, https://cousinjack.co.uk/pages/delivery-returns, https://cousinjack.co.uk/pages/contact and https://cousinjack.co.uk/collections/all and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://cousinjack.co.uk/blogs/news, https://cousinjack.co.uk/pages/size-guide, https://cousinjack.co.uk/pages/faqs, https://cousinjack.co.uk/pages/delivery-returns, https://cousinjack.co.uk/pages/contact and https://cousinjack.co.uk/collections/all and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 4 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 237 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.