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cp.com website review

Visit site (opens in a new tab)Reviewed 3 November 202637 issues · 76 checks

This review found 37 issues worth fixing on cp.com, 18 of them high impact, across 76 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.1 s3.5 sMay 16Oct 314.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.9 s
May 23, 20264.0 s
May 30, 20264.0 s
Jun 6, 20263.9 s
Jun 13, 20263.7 s
Jun 20, 20263.6 s
Jun 27, 20263.6 s
Jul 4, 20263.6 s
Jul 11, 20263.7 s
Jul 18, 20263.8 s
Jul 25, 20263.8 s
Aug 1, 20263.9 s
Aug 8, 20263.8 s
Aug 15, 20264.0 s
Aug 22, 20263.9 s
Aug 29, 20263.9 s
Sep 5, 20263.9 s
Sep 12, 20263.7 s
Sep 19, 20263.7 s
Sep 26, 20263.7 s
Oct 3, 20263.6 s
Oct 10, 20263.8 s
Oct 17, 20263.9 s
Oct 24, 20263.9 s
Oct 31, 20264.0 s
Real-visitor tap response (INP)75th percentile, phones
339 ms185 msMay 16Oct 31321 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026216 ms
May 23, 2026236 ms
May 30, 2026241 ms
Jun 6, 2026259 ms
Jun 13, 2026252 ms
Jun 20, 2026233 ms
Jun 27, 2026221 ms
Jul 4, 2026203 ms
Jul 11, 2026214 ms
Jul 18, 2026242 ms
Jul 25, 2026259 ms
Aug 1, 2026271 ms
Aug 8, 2026252 ms
Aug 15, 2026247 ms
Aug 22, 2026275 ms
Aug 29, 2026275 ms
Sep 5, 2026279 ms
Sep 12, 2026296 ms
Sep 19, 2026295 ms
Sep 26, 2026290 ms
Oct 3, 2026275 ms
Oct 10, 2026251 ms
Oct 17, 2026270 ms
Oct 24, 2026290 ms
Oct 31, 2026321 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of cp.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. cp.com at 0.4 s0.4 s
  2. cp.com at 0.8 s0.8 s
  3. cp.com at 1.1 s1.1 s
  4. cp.com at 1.5 s1.5 s
  5. cp.com at 1.9 s1.9 s
  6. cp.com at 2.3 s2.3 s
  7. cp.com at 2.7 s2.7 s
  8. cp.com at 3.0 s3.0 s

Speed

7 to fix40
  • Improve image delivery

    4.5 s · 813 KiB

    3 images could be 813 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.5 s faster on a phone.

  • Reduce unused JavaScript

    2.6 s · 637 KiB

    About 637 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.

  • Render-blocking requests

    1.3 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Reduce unused CSS

    450 ms · 89 KiB

    About 89 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,641 HTML elements

    The page has 1,641 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (atlascopco.com, Google Tag Manager and Optanon and others), adding 628 KiB and 490 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 115 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (115 KiB).

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 237 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.3 s

    4.3 s

    Real visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.5 s

    3.5 s

    Real visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 52.9 s

    52.9 s

    Your largest element takes 52.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Compressors & Air Treatment Chicago Pneumatic is your go-to…”.

  • Speed Index: 20.9 s

    20.9 s

    Visually, the page fills in at 20.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 53.9 s

    53.9 s

    The page becomes fully interactive after 53.9 s. Good is under 3.8 s.

  • Real-user INP: 403 ms

    403 ms

    Real visitors wait 403 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.17

    0.17

    For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 35% slower for real visitors

    +35%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 216 ms to 321 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 585 ms

    585 ms

    Scripts block taps and scrolling for 585 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.15

    0.15

    The layout shifts by 0.15 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.9 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 9.7 MB in 86 requests

    9.7 MB

    Your homepage downloads 9.7 MB in 86 requests on a phone: images 7.5 MB (17), scripts 1.5 MB (30) and fonts 609 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • About 2.7 g of CO₂ per visit

    2.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.74 g of CO₂e: 329.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9194
  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 1 image in the HTML carry an alt attribute.

  • 30 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 31 WCAG 2.2 A/AA and best-practice rules on the phone render: 30 passed and 1 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10081
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is short (17 characters)

    Your meta description is only 17 characters: “Chicago Pneumatic”. 70 to 160 characters is enough to sell the click.

  • Structured data has 2 problems

    Structured data found (Organization) but with 2 problems, for example “Organization: missing name”.

  • 33 internal links, 91 external

    The homepage links to 33 pages on cp.com and 91 external pages.

5 checks passed
  • Title: 46 characters

    Your title is a healthy 46 characters: “Chicago Pneumatic Homepage - Chicago Pneumatic”.

  • Canonical URL set

    The canonical URL is https://www.cp.com/en.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.cp.com/general/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing name, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

1 to fix95
  • 1 page without a meta description

    /en/sys/in-your-country has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    2 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7773
  • 1 broken image

    1 image failed to load on a phone, for example https://www.cp.com/favicon.ico.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix43
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 37 words

    The homepage has only about 37 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at cp.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
AWS

Hiring

Hiring
1 open role
Job board
careers page

Company

Founded
1901

Upkeep, stack, hiring and company data from programmable.info

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