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cpap.com website review
Visit site (opens in a new tab)Reviewed 24 October 202628 issues · 102 checks
This review found 28 issues worth fixing on cpap.com, 10 of them high impact, across 102 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #7,785 of 81,751 reviewed websitesbeats 87%
- #4,262 of 40,547 online storesbeats 85%
- #4,106 of 35,927 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.1 s |
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 338 ms |
| May 9, 2026 | 346 ms |
| May 16, 2026 | 349 ms |
| May 23, 2026 | 349 ms |
| May 30, 2026 | 347 ms |
| Jun 6, 2026 | 356 ms |
| Jun 13, 2026 | 352 ms |
| Jun 20, 2026 | 345 ms |
| Jun 27, 2026 | 328 ms |
| Jul 4, 2026 | 299 ms |
| Jul 11, 2026 | 284 ms |
| Jul 18, 2026 | 271 ms |
| Jul 25, 2026 | 264 ms |
| Aug 1, 2026 | 259 ms |
| Aug 8, 2026 | 255 ms |
| Aug 15, 2026 | 270 ms |
| Aug 22, 2026 | 287 ms |
| Aug 29, 2026 | 296 ms |
| Sep 5, 2026 | 302 ms |
| Sep 12, 2026 | 292 ms |
| Sep 19, 2026 | 281 ms |
| Sep 26, 2026 | 287 ms |
| Oct 3, 2026 | 287 ms |
| Oct 10, 2026 | 286 ms |
| Oct 17, 2026 | 288 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
4,568 HTML elements
The page has 4,568 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 87
87/100Your mobile performance score is 87 (desktop: 98). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Reduce unused CSS
300 ms · 53 KiBAbout 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 0 ms
0 msShopify costs a phone 0 ms of main-thread work and 461 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
242 KiB6 images could be 242 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
86 KiB14 files are served with short cache lifetimes, so returning visitors download them again (86 KiB).
1 long task on the main thread
1 long task block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.
8 third-party services on the page
8 third-party services load with your homepage (blink-script.com, Shopify and shop.app and others), adding 497 KiB and 10 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.1 s
A phone's processor spends 1.1 s on main-thread work while loading, 71 ms of it running JavaScript. That is comfortably low.
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 271 ms
271 msReal visitors wait 271 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 801 ms
801 msReal visitors wait 801 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 3.3 s
3.3 sYour largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s.
Speed Index: 3.6 s
3.6 sVisually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.
7 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Tap response (INP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 338 ms to 288 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 28% faster for real visitors
-28%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Time to Interactive: 3.3 s
3.3 sThe page is fully interactive after 3.3 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
2 images far larger than shown
133 KiB2 images are downloaded at several times the size a phone draws them, for example AirSense11-auto-cpap-machine-Transparent_a9isol.png at 2,048 px wide, shown at 155 px. Resized copies would save about 133 KiB.
About 0.5 g of CO₂ per visit
0.47 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.7 MB in 115 requests
1.7 MBYour homepage downloads 1.7 MB in 115 requests on a phone: images 658 KiB (27), scripts 620 KiB (59) and fonts 136 KiB (4). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Images must have alternative text (2 elements)
Images must have alternative text: 2 elements on the page fail this check, rated critical by axe-core.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
52 text elements with low contrast
52 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (13 elements)
All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h5, h2 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (6 elements).
1 checks passed
55 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 64 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 9 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
129 internal links, 0 external
The homepage links to 129 pages on cpap.com and 0 external pages.
7 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Find all the information you need to make the most of CPAP therapy and treat Sleep Apnea. Read tons of reviews on CPAP …”.
Title: 59 characters
Your title is a healthy 59 characters: “CPAP Machines, Masks, & Supplies for Sleep Apnea | cpap.com”.
Canonical URL set
The canonical URL is https://www.cpap.com/.
Structured data in place
Structured data found: Brand, ItemList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.cpap.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,339 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
/pages/cpap-rewards has no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
/pages/cpap-rewards, /pages/home-sleep-test, /collections/apap-machines, /collections/travel-cpap-machines, /collections/bipap-machines and /collections/machine-bundles and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 broken images
7 images failed to load on a phone, for example https://www.cpap.com/.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
34 of 41 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (cpap.com).
Valid certificate (39 days left)
The certificate from Google Trust Services · WR1 verifies for cpap.com and is valid for another 39 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://cpap.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 40 links work
All 40 links checked from your homepage (40 internal, 0 external) answered without errors.
Domain and trust
DNSSEC is off
cpap.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 29 years old
29 yearscpap.com was registered in Nov 1996 through pair Networks, Inc. d/b/a pair Domains. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only pki.goog, letsencrypt.org, digicert.com and ssl.com to issue certificates for cpap.com, so a mis-issued certificate from anyone else is refused.
Registered until Nov 2032
cpap.com is registered until Nov 2032.
Content and conversion
About 1,328 words of copy
The homepage carries about 1,328 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop machines →” and “Shop sale”.
39 calls to action
The homepage has 39 calls to action, for example “Call cpap.com”, “Shop All Machines” and “Call Now”.
4 short forms
4 short forms (0 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 36 testimonial or review blocks, 84 customer or partner logos, a star rating and 40 trust badges.
Analytics in place
Analytics detected: PostHog.
Direct contact links
Visitors can reach you directly: 15 phone links and 0 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.createsend.com mx ip4:199.188.244.121 mx:cpap.com include:_spf.google.com include:_spf.psm.knowbe4.…”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
38 cookies set on arrival
38Opening the homepage sets 38 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
68 other companies contacted
Loading the homepage contacts 68 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- PostHog
- Hosting
- Fastly Hosted;Fastly Load Balancer;Cloudflare Hosting;Shopify Hosted;Amazon;Google Cloud;Google
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on cpap.com, including 12 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.