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cpllearning.com website review
Visit site (opens in a new tab)Reviewed 19 October 202624 issues · 100 checks
This review found 24 issues worth fixing on cpllearning.com, 9 of them high impact, across 100 checks. The most urgent: mobile performance score: 48. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 1.3 s |
| May 2, 2026 | 1.3 s |
| May 9, 2026 | 1.3 s |
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 123 ms |
| May 2, 2026 | 122 ms |
| May 9, 2026 | 122 ms |
| May 16, 2026 | 124 ms |
| May 23, 2026 | 123 ms |
| May 30, 2026 | 123 ms |
| Jun 6, 2026 | 123 ms |
| Jun 13, 2026 | 124 ms |
| Jun 20, 2026 | 125 ms |
| Jun 27, 2026 | 127 ms |
| Jul 4, 2026 | 125 ms |
| Jul 11, 2026 | 126 ms |
| Jul 18, 2026 | 127 ms |
| Jul 25, 2026 | 130 ms |
| Aug 1, 2026 | 132 ms |
| Aug 8, 2026 | 132 ms |
| Aug 15, 2026 | 130 ms |
| Aug 22, 2026 | 125 ms |
| Aug 29, 2026 | 123 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 120 ms |
| Sep 19, 2026 | 121 ms |
| Sep 26, 2026 | 118 ms |
| Oct 3, 2026 | 116 ms |
| Oct 10, 2026 | 116 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.9 s
2.8 s
3.7 s
4.7 s
5.6 s
6.6 s
7.5 s
cpllearning.com does not allow embedding, so this is Google's rendering of the page.
Speed
Mobile performance score: 48
48/100Your mobile performance score is 48 (desktop: 57). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.9 s
A phone's processor spends 7.9 s on main-thread work while loading, 5.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
600 ms · 666 KiBAbout 666 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Improve image delivery
800 ms · 290 KiB8 images could be 290 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.
Use efficient cache lifetimes
450 ms · 378 KiB37 files are served with short cache lifetimes, so returning visitors download them again (378 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Intercom, VWO and Optanon and others), adding 1.3 MB and 689 ms of main-thread time.
Intercom adds 214 ms
214 msIntercom costs a phone 214 ms of main-thread work and 293 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
VWO adds 164 ms
164 msVWO costs a phone 164 ms of main-thread work and 416 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 76 KiBAbout 76 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 215 ms. During a long task the page ignores taps.
Render-blocking requests
150 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Minify JavaScript
24 KiB24 KiB could be saved by minifying JavaScript.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
8 KiB8 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.3 s
7.3 sYour largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 16.3 s
16.3 sThe page becomes fully interactive after 16.3 s. Good is under 3.8 s.
Speed Index: 11.0 s
11.0 sVisually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 692 ms
692 msScripts block taps and scrolling for 692 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 123 ms to 116 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 120 ms
120 msReal visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 418 ms
418 msReal visitors wait 418 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Images and page weight
Page weight: 2.3 MB in 102 requests
2.3 MBYour homepage downloads 2.3 MB in 102 requests on a phone: scripts 1.4 MB (33), images 464 KiB (28) and other files 329 KiB (29). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
cpl-course-header-edited-v2-800x700-1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images in older formats
3 images (307 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.7 g of CO₂ per visit
0.65 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 78.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (3 elements)
Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 2 problems
Structured data found (BreadcrumbList, Organization and WebSite) but with 2 problems, for example “WebSite: missing name”.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
57 internal links, 10 external
The homepage links to 57 pages on cpllearning.com and 10 external pages.
7 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Find the online hospitality and retail training you need with CPL Learning. Everything you need all in one place and de…”.
One H1 headline
Your main headline reads: “Hospitality and retail training Trusted by Top Employers”.
Title: 52 characters
Your title is a healthy 52 characters: “Hospitality & Retail Training Courses | CPL Learning”.
Canonical URL set
The canonical URL is https://www.cpllearning.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.cpllearning.com/xml-sitemap/.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives url, logo, sameAs (social profiles) and contact details; name and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (923 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
/online-courses/hotel-collection has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “OneTrust is not defined”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
11 of 12 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (cpllearning.com).
Valid certificate (75 days left)
The certificate from Google Trust Services · WE1 verifies for cpllearning.com and is valid for another 75 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://cpllearning.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 45 links work
All 45 links checked from your homepage (37 internal, 8 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
Domain expires in 32 days
cpllearning.com is registered until Nov 2026. Make sure auto-renew is on and the card on file is current.
No CAA record
cpllearning.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
cpllearning.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 16 years old
16 yearscpllearning.com was registered in Nov 2009 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.
Content and conversion
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 800 words of copy
The homepage carries about 800 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get started with a free demo” and “Start your course”.
8 calls to action
The homepage has 8 calls to action, for example “Contact”, “Request Demo” and “Get started with a free demo”.
Social proof on the page
Social proof on the homepage: 20 testimonial or review blocks and 26 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx a ip4:109.228.36.78 ip4:137.117.201.118 ip4:40.68.250.165 ip4:51.11.51.187 include:spf.protection.outlook.com…”.
DKIM signing found
A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Bootstrap
- Analytics
- Google Tag Manager | Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
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- Ranked channels, outreach sequences and content angles
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- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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