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craftbot.com website review

Visit site (opens in a new tab)Reviewed 5 November 202636 issues · 97 checks

This review found 36 issues worth fixing on craftbot.com, 10 of them high impact, across 97 checks. The most urgent: font display. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.9 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.4 s
Jun 20, 20262.3 s
Jun 27, 20262.4 s
Jul 4, 20262.3 s
Jul 11, 20262.1 s
Jul 18, 20262.2 s
Jul 25, 20262.1 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.1 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.4 s
Sep 12, 20262.6 s
Sep 19, 20262.4 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.3 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
99 ms71 msMay 16Oct 3183 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202679 ms
May 23, 202680 ms
May 30, 202679 ms
Jun 6, 202677 ms
Jun 13, 202696 ms
Jun 20, 202690 ms
Jun 27, 202693 ms
Jul 4, 202693 ms
Jul 11, 202674 ms
Jul 18, 202681 ms
Jul 25, 202678 ms
Aug 1, 202681 ms
Aug 8, 202679 ms
Aug 15, 202678 ms
Aug 22, 202685 ms
Aug 29, 202685 ms
Sep 5, 202686 ms
Sep 12, 202679 ms
Sep 19, 202686 ms
Sep 26, 202685 ms
Oct 3, 202691 ms
Oct 10, 202696 ms
Oct 17, 202687 ms
Oct 24, 202686 ms
Oct 31, 202683 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix87
  • Font display

    2.5 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 2.5 s).

  • Render-blocking requests

    2.1 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • Use efficient cache lifetimes

    850 ms · 11.0 MB

    58 files are served with short cache lifetimes, so returning visitors download them again (11.0 MB).

  • Improve image delivery

    7.4 MB

    11 images could be 7.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 87

    87/100

    Your mobile performance score is 87. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    410 ms · 54 KiB

    About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 410 ms faster on a phone.

  • Reduce unused JavaScript

    264 KiB

    About 264 KiB of JavaScript is downloaded but never used on this page.

  • Google CDN adds 107 ms

    107 ms

    Google CDN costs a phone 107 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Google Fonts and others), adding 387 KiB and 109 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 127 ms. During a long task the page ignores taps.

  • Minify CSS

    110 ms · 7 KiB

    7 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.5 s

    A phone's processor spends 0.5 s on main-thread work while loading, 82 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 12.6 s

    12.6 s

    The page becomes fully interactive after 12.6 s. Good is under 3.8 s.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 18 images without width and height

    18 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest Contentful Paint: 2.7 s

    2.7 s

    Your largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “COMPLETE 3D PRINTING SOLUTIONS CUSTOMIZED TO YOUR EXPERIENCE”. Most of its time is element render delay (2.6 s).

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 83 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 80 ms

    80 ms

    Real visitors wait 80 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 776 ms

    776 ms

    Real visitors wait 776 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

  • Total Blocking Time: 39 ms

    39 ms

    Scripts block the page for only 39 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 11.4 MB in 64 requests

    11.4 MB

    Your homepage downloads 11.4 MB in 64 requests on a phone: images 10.8 MB (41), scripts 503 KiB (12) and fonts 106 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (21 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 3.2 g of CO₂ per visit

    3.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.24 g of CO₂e: 388.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8792
  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (3 elements)

    Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (16 elements)

    All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8374
  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “Craftbot 3D printer solution| Craftbot Single & Dual Head 3D Printer”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (178 characters)

    Your meta description is 178 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No robots.txt

    There is no robots.txt at craftbot.com/robots.txt, the first file search crawlers ask for.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 62 internal links, 26 external

    The homepage links to 62 pages on craftbot.com and 26 external pages.

3 checks passed
  • One H1 headline

    Your main headline reads: “COMPLETE 3D PRINTING SOLUTIONS CUSTOMIZED TO YOUR EXPERIENCE”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • XML sitemap found

    Your XML sitemap is reachable at https://craftbot.com/sitemap.xml.

AI search readiness

1 to fix81
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (859 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix71
  • 1 page points its canonical at the homepage

    /slicer-customization declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 5 pages share a title

    /products/craftbot-flow-idex-mk2, /orca, /iot-flow-management, /casestudies and /firmware/craftprint all use the title “Craftbot.com | multi - award winner 3D Printer’s manufacturer”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    /mass-customization and /slicer-customization have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages share a meta description

    /products/craftbot-flow-idex-mk2, /orca, /iot-flow-management, /casestudies and /firmware/craftprint use the same meta description. A description written for each page earns more clicks.

  • 4 pages without an H1

    /products/craftbot-flow, /products/craftbot-flow-xl, /products/craftbot-flow-idex-mk2 and /orca have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    /mass-customization and /slicer-customization took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    15 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix75
  • 11 broken external links

    11 links to other sites are dead, for example https://shop.craftbot.com/collections/craftbot-plus-pro (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://shop.craftbot.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (craftbot.com).

  • Valid certificate (36 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for craftbot.com and is valid for another 36 days.

  • http:// redirects to https

    http://craftbot.com redirects to the secure version.

Domain and trust

  • No CAA record

    craftbot.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

1 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 500 words of copy

    The homepage carries about 500 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE” and “SHOP”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “shop”, “LEARN MORE” and “SHOP”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and LinkedIn Insight.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be craftbot.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:mail.zendesk.com include:spf.mailjet.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Vultr

Company

Headquarters
Budapest

Upkeep, stack, hiring and company data from programmable.info

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